Apple Projected to Set New March Quarter Record with 42 Million iPhones Shipped

Apple appears poised to continue its string of setting new year-over-year records for quarterly iPhone sales, based on new data from Morgan Stanley analyst Katy Huberty. According to Huberty's "AlphaWise" smartphone tracker, Apple is on track to ship 42 million iPhones during the January-March quarter, topping the March quarter record of 37.4 million iPhones set last year.

Morgan Stanley's AlphaWise tracker follows Google Trends data, and the firm touts that it has been more accurate than analyst consensus in recent quarters. Analyst consensus and Morgan Stanley's own supply chain estimates have been pegging Apple's iPhone shipments for the quarter at 38 million units, but demand numbers appear likely to push that number up.

morgan_stanley_alphawise
The strong demand appears in nearly all geographical regions, with U.S. carrier and retailer promotions in particular being cited for increasing customer interest.

One area that has not fared as well is China, which is seeing weaker momentum this quarter due to the earlier launch of the iPhone 5s/5c in that country. New iPhones have typically debuted in China several months after the first wave of launches, but Apple made strong efforts to ensure that China was included in that first wave for the latest iPhones. The January addition of China Mobile as an iPhone partner is offsetting that loss of March quarter momentum in China somewhat, but not enough to turn the overall trend for the country positive.

Top Rated Comments

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84 months ago
They're Doooomed!
Score: 14 Votes (Like | Disagree)
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84 months ago
Analysts: Well Apple can only go down from here...this is bad news.
Score: 11 Votes (Like | Disagree)
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84 months ago
And the stock prices will still fall :confused:
Score: 10 Votes (Like | Disagree)
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84 months ago

Tim Cook will probably come under fire for the company not releasing anything new this year, after saying that new products will be coming throughout this year. The fact that there hasn't been an Apple media event will be an issue.


It's March 19th? Last I checked there were still 287 days left in 2014....:confused:
Score: 7 Votes (Like | Disagree)
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84 months ago

And the stock prices will still fall :confused:

Not yet. This is the SETUP for the fall. The prediction is that it will be "another record quarter." This is intended to pump up the stock a bit. Then, when the quarterly results come out and Apple sells, say, 41.5 million iPhones instead of the "predicted" 42 million, the stock will take a dive because even though 41.5 mil would still be a record, not beating the estimate = DOOOOOOOMED.

Mark my words, this is *exactly* what will happen. Already, the hard data (as the article points out) suggest the number is closer to 38 million so far, not 42.
Score: 7 Votes (Like | Disagree)
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84 months ago
Shipped. Not sold
Score: 6 Votes (Like | Disagree)

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