Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Releases New Behind-the-Scenes Video for '1.24.14' Mac 30th Anniversary Ad
"Capturing the essence of the moment and it being truthful as seen through the prism of this device is really rather lovely."The video depicts the camera equipment used to film the ad, which included several different iPhones attached to special mounts able to rotate in any direction. A narrator explains that individual filming crews were sent to locations around the world to obtain simultaneous footage, with each crew using an iPhone to capture video that was then sent to a receiver in a backpack.
Receivers used by the crew members allowed footage to be sent instantly back to director Jake Scott, son of Ridley Scott, in the U.S., and FaceTime on iPads allowed for seamless communication while filming.
Apple's 1.24.14 video was filmed for the 30th anniversary of the Mac. It was distilled from more than 70 hours of footage captured by camera crews on five continents in 15 different locations, including Seattle, Aspen, Maryland, Brookhaven, Puerto Rico, Botswana, London, Lyon, London, Paris, Amsterdam, Pompeii, Shanghai, Tokyo, and Melbourne.