iPhone 'Halo' Driving Corporate iPad/Mac Adoption, 25% of Cisco-Owned Laptops Are MacBooks

Apple is seeing increased success in selling its wares to large corporations thanks to the iPhone, reports The Wall Street Journal. A number of Apple products have acted as "halos" over the years, selling to first-time Apple owners and seeing that penetration lead to sales of more products.

The iPod helped drive Mac adoption with consumers, particularly amongst college students, but the iPhone is the most successful product in Apple's history and has driven tremendous amounts of Mac and iPad sales. One-quarter of Cisco's company-provided notebooks are Macs following that company's decision to allow employees to choose which platform they preferred.

Bechtel
Many companies are deploying custom applications for iPhones and iPads, with the iPhone often being Apple's first foothold in a business.

LG&E and KU Energy LLC, Kentucky's biggest electric utility ... approved the iPhone for employees in 2010. It then introduced iPads, and built apps such as one to help its helicopter patrollers survey 5,500 miles of high-voltage power lines. Using an iPad's global-positioning system, patrollers can pinpoint the location of a problem and select from a menu of common issues, such as a damaged pole or an overgrown tree.

"For years, we looked for some way to automate this and we heard all sorts of fairy tales, but we could never find anything," said Robby Trimble, LG&E and KU's manager of transmission-line services.

Now, the utility's engineers who run power plants use iPads to record how much electricity is generated. Warehouse managers use the tablet to scan bar codes and track the utility's tools and materials.

Forrester says Apple accounts for 8 percent of global business and government spending on computers and tablets -- that number does not include the iPhone -- and could rise to 11 percent by 2015.

Apple executives frequently mention enterprise adoption and custom app development in earnings release conference calls with analysts, touting large corporate adoptions of iOS devices and how companies are using internally developed apps. The company also has large websites profiling how businesses are using both the iPhone and iPad.

Top Rated Comments

AngerDanger Avatar
92 months ago
I can just imagine the two men in that photo playing Angry Birds.

Score: 23 Votes (Like | Disagree)
Jaro65 Avatar
92 months ago

1 company for every 5000 companies have a Mac install-base over 20%. Big deal.

Macs (like most business-class Wintels) are nice computers. Pricier, yes.

I'm not sure what the big advertisement is that Cisco has a 25% Mac user base. So what. I'm sure company X out there has a 25% linux base, too. And Company Y out there has a 25% Pepsi-drinking user base.

Talk to me when Macs hit a 25% install base in EITHER the consumer market or business market for a personal computer (not a tablet or a smartphone). As far as I can tell, for the past 30 years Apple peaked at 15% in either of those 2 markets...and that was in 2011 I believe.

So...how's the weather in Redmond?
Score: 19 Votes (Like | Disagree)
dilbert99 Avatar
92 months ago

When you quote the ENTIRE post that contains multiple points, your single question pretty much becomes invalid. Please don't quote the entire post.


You do realise that MS is in Redmond?
Score: 4 Votes (Like | Disagree)
djgamble Avatar
92 months ago
That's good news... reading these forums recently you'd think everybody viewed Samsung as being the only option for mobile phones.
Score: 4 Votes (Like | Disagree)
psn Avatar
92 months ago
Apple is the worst company to deal with for an enterprise

I'm working as IT for a 20k users company.
service:
- they don't come to you. you have to bring the laptop to them.
- Very often they tell you to wait a week or two till it's fixed.
connectivity:
- NO docking from apple.
- 300$ dockings from elsewhere... and even that requires you to connect more than one cable.
I can go on about working in the enterprise software...
you end up working with Fusion / remote desktop very often.
to make things clear:
I got MBP 13" retina, MBAir 13" and iMac at home.
and i think anybody who considers a MAC in an enterprise is naive ( i had some other words... but let's make it more polite...).
Score: 3 Votes (Like | Disagree)
mrhick01 Avatar
92 months ago

1 company for every 5000 companies have a Mac install-base over 20%. Big deal.

Macs (like most business-class Wintels) are nice computers. Pricier, yes.

I'm not sure what the big advertisement is that Cisco has a 25% Mac user base. So what. I'm sure company X out there has a 25% linux base, too. And Company Y out there has a 25% Pepsi-drinking user base.

Talk to me when Macs hit a 25% install base in EITHER the consumer market or business market for a personal computer (not a tablet or a smartphone). As far as I can tell, for the past 30 years Apple peaked at 15% in either of those 2 markets...and that was in 2011 I believe.


And doing such would make them a $400 billion a year company rather than the ~$250 billion a year company that they are now.

How is not achieving this magical 25 percent number a demerit?
Score: 3 Votes (Like | Disagree)

Top Stories

16inchmacbookpromain

Kuo: New MacBook Pro Models to Feature Flat-Edged Design, MagSafe, No Touch Bar and More Ports

Thursday January 14, 2021 9:32 pm PST by
Apple is working on two new MacBook Pro models that will feature significant design changes, well-respected Apple analyst Ming-Chi Kuo said today in a note to investors that was obtained by MacRumors. According to Kuo, Apple is developing two models in 14 and 16-inch size options. The new MacBook Pro machines will feature a flat-edged design, which Kuo describes as "similar to the iPhone 12" ...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
prototype iphone 12 pro

Prototype iPhone 12 Pro Shown Off in Photos

Wednesday January 13, 2021 3:39 pm PST by
Developer Giulio Zompetti, who often shows off prototype versions of Apple devices, today highlighted a prototype version of the iPhone 12 Pro. The iPhone 12 Pro is running an operating system called SwitchBoard, a nonUI version of the iOS 14 update that Apple uses internally. We've seen SwitchBoard on prototype devices before, as Apple uses it to test new features. Zompetti's prototype...
foldable iPhone concept feature

Apple Testing In-Display Fingerprint Sensor for iPhone 13, Foldable iPhone Also in the Works

Friday January 15, 2021 1:46 pm PST by
Apple has started "early work" on an iPhone that has a foldable display, according to a new report from Bloomberg's Mark Gurman. Though testing of a foldable iPhone has begun, Apple has not committed to releasing a device that has a foldable display. Development has not yet expanded beyond a display and Apple does not have full foldable iPhone prototypes in its labs. Like foldable...
Apple TV Ray Light 2 Triad

Apple Extends Free Apple TV+ Trials Until July

Friday January 15, 2021 10:50 am PST by
Apple is once again planning to extend its free Apple TV+ trial subscriptions, this time until July. When Apple TV+ launched in November 2019, Apple offered free Apple TV+ subscriptions to those who purchased a new Apple device in or after September 2019. Those free subscriptions were set to expire in November 2020, but in October 2020, Apple announced that it was extending free trials...
macbook pro 16 inch thunderbolt

Bloomberg: Next-Generation MacBook Pro to Offer Improved Displays, Faster Charging Over MagSafe

Thursday January 14, 2021 11:36 pm PST by
Following today's report from analyst Ming-Chi Kuo outlining major changes for the next-generation MacBook Pro models coming in the third quarter of this year, Bloomberg's Mark Gurman has weighed in with his own report corroborating some of the details but seemingly differing a bit on others. First, Gurman shares more details on the return of MagSafe charging to the MacBook Pro, indicating...
Hue module dimmer switch

Philips Hue Announces New Wall Switch Module, Dimmer Switch, and Outdoor Light Bar

Thursday January 14, 2021 3:11 am PST by
Philips Hue has announced a new wireless dimmer switch module that lets Hue bridge owners directly control the smart lighting from their standard wall switches. The new Philips Hue wall switch module is the ideal addition to any Philips Hue set up. Installed behind existing light switches, it allows users to turn their existing switch into a smart switch and ensures their smart lighting is...
pat gelsinger intel

Incoming Intel CEO Derides Company's Inability to 'Deliver Better Products' Than Apple's M1 Chip

Friday January 15, 2021 6:17 am PST by
Incoming Intel CEO Pat Gelsinger has said that the company must "deliver better products" than Apple, which he described as a "lifestyle company," and says that Intel's best days are "in front of it" (via The Oregonian). Speaking at an Intel all-hands meeting yesterday, Gelsinger derisively implied that Apple is merely a "lifestyle company," so Intel must be able to surpass its technology: ...
mac pro mini feature

Apple Working on Two New Mac Pro Desktops, One of Which Will Be Reminiscent of Power Mac G4 Cube

Friday January 15, 2021 10:23 am PST by
Apple is developing two versions of the Mac Pro to succeed the Mac Pro that was first released in December 2019, according to a new report from Bloomberg. The first updated Mac Pro is a direct successor to the current Mac Pro and it will use the same design. It may also be equipped with Intel processors rather than Apple silicon chips, and it could be one of the sole machines in the Mac...
pioneer carplay wc5700nex

The Best Apple-Related Accessories at CES 2021

Wednesday January 13, 2021 1:16 pm PST by
CES 2021 is taking place digitally this year, and it hasn't been as exciting as in past years because many vendors have opted out. That said, some companies are still showing off some interesting Apple-related accessories that are coming out this year and that will be of interest to Mac, iPad, and iPhone users. Subscribe to the MacRumors YouTube channel for more videos. Pioneer Wireless...