Another Magazine Advertisement for iPhone 5s Surfaces, Highlights 64-Bit A7 Processor
After Apple's first magazine advertisement for the iPhone 5s appeared two weeks ago, another spot for the phone showcasing the company's faster 64-bit A7 processor has surfaced, reports 9to5Mac. The ad depicts the iPhone 5s from a profile view, and includes a paragraph that describes the advantages of the processor in the context of all-around performance.
Desktop power. Pocket size.
We do everything on our phones. That's why the new A7 chip was designed to handle, well, anything. It puts 64-bit desktop architecture in your palm, a first for any smartphone. You get stunning, true-to-life graphics and up to 2x faster performance without sacrificing all-day battery life.
The A7 chip. Only on iPhone 5s.
The advertisement depicted includes Verizon Wireless branding, but Apple's iPhone ads have traditionally rotated branding between all the carriers that carry the iPhone, likely as part of a co-marketing agreement.
Apple has been running many television ads for the iPhone 5c in recent weeks, but we have seen relatively little about the 5s, likely because of tight supplies. Print ads for the device so far have mentioned 'limited avaliability' of the iPhone 5s in fine print.
Popular Stories
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year.
In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
Apple appears to have recently updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID.
If you receive an App Store or Apple Store gift card, for example, it is added to an Apple Account that was previously visible in the App Store and Apple Store apps. As of today, the Apple Account balance can also be added to...
The iPhone 14 Max is currently behind schedule by around three weeks, according to Haitong International Securities analyst Jeff Pu.
Yesterday, Nikkei Asia reported that at least one iPhone 14 model was three weeks behind schedule due to the impact of lockdowns on Apple's supply chains in China, but it was not clear which iPhone 14 model this related to. Now, Pu has clarified that the model...
Amazon is marking down a wide variety of 11-inch and 12.9-inch iPad Pro models this week, with prices starting as low as $749.00 for the 11-inch tablet. You'll find the full list of sales below, all of which can be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep...
There's just over a week to go until the 2022 Worldwide Developers Conference, which is one of the biggest Apple events of the year. We've heard surprisingly little about iOS 16 this year, so we're in for some major surprises when June 6 rolls around.
As we wait for the keynote event, we thought we'd share some iOS 16 wishlist items from MacRumors readers, because who knows? We just might...
It's Memorial Day weekend in the United States, and that means WWDC is right around the corner and anticipation is building for what we might see at the opening keynote. Software updates are a given, but will we see any new hardware?
Other news this week included the annual release of new Pride-themed Apple Watch bands, iPhone 14 Pro rumors, and Sony's latest headphones that compete against...
The "A16" chip for the iPhone will reportedly be manufactured with the same process as the iPhone 13's A15 Bionic, with Apple saving a bigger performance leap for the "M2" chip designed for its next-generation Macs. Meanwhile, the company is working on a "final" M1 chip variant that uses more powerful cores from the A15, according to the leaker known as "ShrimpApplePro."
In a thread on...
Top Rated Comments
Yeah sure, please all of you: Apple, Samsung, Qualcomm; STOP DEVELOPMENT! This guy can do everything he can think of. There is no reason for a faster CPU anymore. There is no possibility that there is going to be a use for even more CPU Power :rolleyes:
People are still crying about iOS 7?
Maybe I'm wrong, but I'd bet that most people don't know what a 64-bit architecture is.
Heck, maybe I'm being grumpy. Maybe 64 bit means we get this now :D
So what can I do with an iPhone5s that I could not do before, how is it going to make my life any easier or fun? Well, it has a 64-bits processor.
I thought that Apple was about usability and not about meaningless tech specs. For all I care it could be a 1-bit design.
This ad is completely off the mark.