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Another Magazine Advertisement for iPhone 5s Surfaces, Highlights 64-Bit A7 Processor

Desktop power. Pocket size.The advertisement depicted includes Verizon Wireless branding, but Apple's iPhone ads have traditionally rotated branding between all the carriers that carry the iPhone, likely as part of a co-marketing agreement.
We do everything on our phones. That's why the new A7 chip was designed to handle, well, anything. It puts 64-bit desktop architecture in your palm, a first for any smartphone. You get stunning, true-to-life graphics and up to 2x faster performance without sacrificing all-day battery life.
The A7 chip. Only on iPhone 5s.
Apple has been running many television ads for the iPhone 5c in recent weeks, but we have seen relatively little about the 5s, likely because of tight supplies. Print ads for the device so far have mentioned 'limited avaliability' of the iPhone 5s in fine print.
Top Rated Comments
(View all)The iPhone 5 was fast enough for everything you could dream up of using on a phone.
Yeah sure, please all of you: Apple, Samsung, Qualcomm; STOP DEVELOPMENT! This guy can do everything he can think of. There is no reason for a faster CPU anymore. There is no possibility that there is going to be a use for even more CPU Power :rolleyes:
Desktop Power. Limited by iOS7 software.
People are still crying about iOS 7?
Maybe I'm wrong, but I'd bet that most people don't know what a 64-bit architecture is.
Heck, maybe I'm being grumpy. Maybe 64 bit means we get this now :D

So what can I do with an iPhone5s that I could not do before, how is it going to make my life any easier or fun? Well, it has a 64-bits processor.
I thought that Apple was about usability and not about meaningless tech specs. For all I care it could be a 1-bit design.
This ad is completely off the mark.
And iPad Air.
And iPad Mini with Retina Display
it's crazy how they manage to make millions of people think they need a new phone every year...
...they're so good at it, I have to tell myself every year why I don't need one :D
...didn't work last time (currently on iphone 5 ) ;)
They don't. Most people upgrade every 2-3 years.
It's actually a tiny bit laggy on iOS7.
I thought everything was a bit laggy on iOS 7. I'm sure I saw that listed as one of the features! :p
The iPhone 5 was fast enough for everything you could dream up of using on a phone.
It's actually a tiny bit laggy on iOS7.
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