Apple is sending a set of Mac Pro posters to select journalists, according to TechCrunch. Writers at CNET, Dallas Morning News and TidBITS have all received copies of the posters, which feature images of the Mac Pro's radical cylindrical design along with the following message:
It's the computer we were insane to build. The one that turns conventional thinking on its head, then kicks the living $#&% out of it. We challenged all our assumptions. Abandoned our preconceptions. And blew away limitation after limitation. This is the new Mac Pro. It's like no Mac we've created before. And we can't wait to see what you create with it.
Images courtesy of TidBITS' Jeff Carlson
Apple on occasion sends promotional materials to members of the press. Earlier this year, the company gave select journalists gift cards featuring 100 handpicked songs to celebrate the company's 10th iTunes anniversary and Apple also sent out a 5th anniversary App Store poster as well.
First announced in June, Apple's redesigned Mac Pro starts at $2,999 and comes in several different configurations. The entry-level version includes a 3.7 Ghz quad-core Intel Xeon E5 processor, dual AMD FirePro D300 GPUs, 12 GB of memory, and 256 GB of PCIe-based flash storage.
With configure-to-order options, the Mac Pro can be customized with an 8-core or 12-core Xeon E5 processor, FirePro D700 GPUs, up to 64 GB of memory, and up to 1 TB of flash storage. While Apple has yet to provide a solid release date for the Mac Pro, it is expected sometime in December.
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Wednesday July 24, 2024 9:06 am PDT by Joe Rossignol
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
Thursday July 25, 2024 5:43 am PDT by Tim Hardwick
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...
Not trying to be cynical, but besides form factor, what's revolutionary about this Mac "Pro"? They've done it before with iCube, the iMac on the stick (with a dome base, in face of predominantly square computers back then and even today). But otherwise, what's revolutionary here, I just don't see it?
With quicksilver PowerMac G4 - it was revolutionary, because unlike PC (and I've always build my own PCs), it could be opened in one motion with all expansion slots very easily accessible. To a bit lesser degree same was with Mac Pro G5. But G5 had innovation that on top of easily expandability, it had smart cooling and almost no visible internal wires.
What's innovative about new Mac Pro? They designed cylindrical from factor with a turbine inspired cooling, venting through the top... OK. Custom design proprietary motherboard to fit into small space (ala dome base iMac) - OK. But that's nice for a light consumer computer, where looks are super important. Heck for Apple pro-user, looks are really important. But what does it bring to the usability that pro users need? How does it improve my workflow when I cannot add graphics card, expansion cards, more hard drives - while retaining the elegant minimalistic looks?
It seems to me Apple thinks Mac pro users really don't need pro features, they THINK they need. Time will tell. But given that, there is no technological barriers this thing broke. Anyone with enough budget can design custom electronics to fit into a specific shape, especially if there is no requirement for extensive expandability.
