According to new data from ad platform and market research firm Nanigans (via VentureBeat), Facebook advertisers are seeing approximately 1790% more profit from mobile ads on iPhone when compared to ads on Android. The study tracked over 200 billion ads on Facebook, and also revealed that cost of mobile advertising on Android is greater than the return on investment received through the platform.

ios_facebook_ads_1

“Retailers are realizing significantly greater return from audiences on iOS than audiences on Android,” the report says. “For the first three quarters of 2013, RPC [revenue per click] on iOS averaged 6.1 times higher than Android and ROI [return on investment] on iOS averaged 17.9 times higher than Android.”

“Audiences cost more on iPhone, and the reason is that it’s worth it,” Slagen said. “Typically, we’re not looking to acquire one-time customers, we’re looking to invest over time … so we pay more up front for better long-term results.”

Another graph showing the return on investment percentages by retailers advertising on Facebook Mobile showed that iOS brings retailers 162% more cash than spent on the ads, while advertising on Android returned 10% less than the cost of the ads:

ios_facebook_ads_2
The results are interesting given the fact that Facebook has traditionally seen deeper integration within the Android platform, including the release of the Android-only Facebook Home launcher earlier this year, as well as the multiplatform Chat Heads feature which is more feature-filled on Android devices.

Top Rated Comments

sonicrobby Avatar
115 months ago
100% annoying on all platforms :]
Score: 23 Votes (Like | Disagree)
Xenomorph Avatar
115 months ago
Really? They're finding less profit in a crap platform where everyone can block ads and pirate all the apps?
Score: 20 Votes (Like | Disagree)
Elvergun Avatar
115 months ago
As a consumer I am going to go with Android being the winner here. Why? Because if in-app ads aren't profitable - maybe we'll see less of them. So the fact that one platform is making a case for them - as a consumer - is not a "win"


Wow...Android lovers will try to spin anything their way.

Quite sad!!
Score: 17 Votes (Like | Disagree)
CBJammin103 Avatar
115 months ago
As a consumer I am going to go with Android being the winner here. Why? Because if in-app ads aren't profitable - maybe we'll see less of them. So the fact that one platform is making a case for them - as a consumer - is not a "win"
If in-app ads aren't profitable, then developers can't afford to price their apps at expected price-points. There are enough people who want free or 99¢ apps to make in-app ads reasonably useful to the consumer.

For my part - I would pay money to remove ads. The "sweet spot," to me, is an ad-supported app with a paid ad-removal in-app-purchase... free for those who don't care, ad-free for those who do.
Score: 16 Votes (Like | Disagree)
Buschmaster Avatar
115 months ago
As a consumer I am going to go with Android being the winner here. Why? Because if in-app ads aren't profitable - maybe we'll see less of them. So the fact that one platform is making a case for them - as a consumer - is not a "win"
You're coming to your conclusion based on the assumption that developers don't need to eat. I can assure you they do. They'll make their money elsewhere or stop writing apps for Android.
Score: 11 Votes (Like | Disagree)
Picka Avatar
115 months ago
Android users are less gullible than iPhone users. Who would have thought it... :D
Score: 11 Votes (Like | Disagree)

Popular Stories

iPhone 14 Dummies 1 Feature

Everything Rumored for Apple's September Event: iPhone 14, Apple Watch Pro and More

Friday August 12, 2022 2:34 pm PDT by
There's just about a month to go until Apple holds its annual September event focusing on new iPhone and Apple Watch models. We thought we'd take a quick look at everything that's rumored for Apple's September event to give MacRumors readers a rundown on what to expect when the first fall event rolls around. iPhone 14 The iPhone 14 can probably be described more as an "iPhone 13S" because...
z fold 4 1

Hands-On With Samsung's Latest Foldable Smartphones, the Galaxy Z Fold and Z Flip

Friday August 12, 2022 12:46 pm PDT by
Samsung this week launched its fourth-generation foldable devices, the $1,000 Galaxy Z Flip and the $1,800 Galaxy Z Fold. Though there's no sign of a comparable Apple foldable device on the horizon, rumors suggest prototypes are in the works, so we thought we'd take a look at Samsung's newest smartphones to see what Apple needs to measure up to when a foldable iPhone does come out. Subscribe ...
iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro: Analyst Believes Storage Will Continue to Start at 128GB Despite Rumored Price Increase

Friday August 12, 2022 7:04 am PDT by
It wouldn't be the month before an iPhone launch without a few back-and-forth rumors, with the latest debate concerning iPhone 14 Pro storage. iPhone 14 Pro render by Ian Zelbo While research firm TrendForce forecasted that iPhone 14 Pro models could start with an increased 256GB of storage, Haitong International analyst Jeff Pu today forecasted that the upcoming Pro models will continue to...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive feature

iPhone 14 Is Just a Few Weeks Away: Three Tips to Prepare for the New iPhone

Wednesday August 10, 2022 4:08 am PDT by
The launch of the new iPhone 14 is just a few weeks away, meaning millions of iPhone customers will soon upgrade their existing iPhone or perhaps get an iPhone for the first time. Exclusive MacRumors iPhone 14 Pro renders by graphic designer Ian Zelbo Whether upgrading from an older model or this is your first iPhone, we've rounded up a few tips to help you prepare for the next flagship...
iPhone 14 Pro Lineup Feature Silver

Kuo: Apple to Increase Prices of iPhone 14 Pro Models

Wednesday August 10, 2022 8:22 am PDT by
Apple plans to increase the prices of iPhone 14 Pro models compared to iPhone 13 Pro models, according to analyst Ming-Chi Kuo. Kuo did not reveal exact pricing for the iPhone 14 Pro models. However, in a tweet today, he estimated that the average selling price of the iPhone 14 lineup as a whole will increase by about 15% compared to the iPhone 13 lineup. In the United States, the iPhone...
top stories 13aug2022

Top Stories: New Battery Percentage Icon in iOS 16, USB-C AirPods Rumor, and More

Saturday August 13, 2022 6:00 am PDT by
This week brought some shocking news for iOS 16 beta testers, with Apple bringing back the iPhone battery percentage to the status bar after a number of years. Other news and rumors this week included word that Apple has started recording portions of its media event planned for next month to introduce the iPhone 14 and Apple Watch Series 8, claims about iPhone 14 Pro pricing and Apple's...