According to new data from ad platform and market research firm Nanigans (via VentureBeat), Facebook advertisers are seeing approximately 1790% more profit from mobile ads on iPhone when compared to ads on Android. The study tracked over 200 billion ads on Facebook, and also revealed that cost of mobile advertising on Android is greater than the return on investment received through the platform.

ios_facebook_ads_1

“Retailers are realizing significantly greater return from audiences on iOS than audiences on Android,” the report says. “For the first three quarters of 2013, RPC [revenue per click] on iOS averaged 6.1 times higher than Android and ROI [return on investment] on iOS averaged 17.9 times higher than Android.”

“Audiences cost more on iPhone, and the reason is that it’s worth it,” Slagen said. “Typically, we’re not looking to acquire one-time customers, we’re looking to invest over time … so we pay more up front for better long-term results.”

Another graph showing the return on investment percentages by retailers advertising on Facebook Mobile showed that iOS brings retailers 162% more cash than spent on the ads, while advertising on Android returned 10% less than the cost of the ads:

ios_facebook_ads_2
The results are interesting given the fact that Facebook has traditionally seen deeper integration within the Android platform, including the release of the Android-only Facebook Home launcher earlier this year, as well as the multiplatform Chat Heads feature which is more feature-filled on Android devices.

Top Rated Comments

sonicrobby Avatar
104 months ago
100% annoying on all platforms :]
Score: 23 Votes (Like | Disagree)
Xenomorph Avatar
104 months ago
Really? They're finding less profit in a crap platform where everyone can block ads and pirate all the apps?
Score: 20 Votes (Like | Disagree)
Elvergun Avatar
104 months ago
As a consumer I am going to go with Android being the winner here. Why? Because if in-app ads aren't profitable - maybe we'll see less of them. So the fact that one platform is making a case for them - as a consumer - is not a "win"


Wow...Android lovers will try to spin anything their way.

Quite sad!!
Score: 17 Votes (Like | Disagree)
CBJammin103 Avatar
104 months ago
As a consumer I am going to go with Android being the winner here. Why? Because if in-app ads aren't profitable - maybe we'll see less of them. So the fact that one platform is making a case for them - as a consumer - is not a "win"
If in-app ads aren't profitable, then developers can't afford to price their apps at expected price-points. There are enough people who want free or 99¢ apps to make in-app ads reasonably useful to the consumer.

For my part - I would pay money to remove ads. The "sweet spot," to me, is an ad-supported app with a paid ad-removal in-app-purchase... free for those who don't care, ad-free for those who do.
Score: 16 Votes (Like | Disagree)
Buschmaster Avatar
104 months ago
As a consumer I am going to go with Android being the winner here. Why? Because if in-app ads aren't profitable - maybe we'll see less of them. So the fact that one platform is making a case for them - as a consumer - is not a "win"
You're coming to your conclusion based on the assumption that developers don't need to eat. I can assure you they do. They'll make their money elsewhere or stop writing apps for Android.
Score: 11 Votes (Like | Disagree)
Picka Avatar
104 months ago
Android users are less gullible than iPhone users. Who would have thought it... :D
Score: 11 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
YouTube Picture in Picture Feature

YouTube Premium Subscribers Can Now Use iOS Picture-in-Picture: Here's How

Wednesday August 25, 2021 3:55 am PDT by
Google has rolled out picture-in-picture support as an "experimental" feature for YouTube premium subscribers, allowing them to watch video in a small window when the app is closed. If you're a premium YouTube subscriber looking to try out picture-in-picture, follow these steps: Launch a web browser and sign into your YouTube account at YouTube.com. Navigate to www.youtube.com/new. Scroll...
M1X MBP Feature

Leaker: Upcoming MacBook Pro to See Price Hike Over Current Model, Equal Performance Across 14 and 16-Inch Sizes

Tuesday August 24, 2021 5:28 am PDT by
The upcoming 14-inch MacBook Pro is set to be more expensive than the current 13-inch MacBook Pro and both the 14 and 16-inch models will offer the same performance, according to the leaker known as "Dylandkt." The leaker shared the information on Twitter, explaining that both of the upcoming MacBook Pro models, expected to come in 14 and 16-inch sizes, will feature the same performance due...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
ryanscoolios13thumbnail

Apple Releases iOS 13.1.3 With Bug Fixes for Phone, Mail, Health, and More

Tuesday October 15, 2019 10:09 am PDT by
Apple today released iOS 13.1.3 and iPadOS 13.1.3, minor updates to the iOS 13.1.2 software that was released two weeks ago. This is the fourth update to the iOS 13 operating system that came out in September. The iOS and iPadOS 13.1.3 updates are available on all eligible devices over-the-air in the Settings app. To access the updates, go to Settings > General > Software Update....
Top Stories 75 Thumbnail

Top Stories: Last-Minute iPhone 13 Rumors, Apple Announces App Store Changes, and More

Saturday September 4, 2021 6:00 am PDT by
The finish line is in sight! Apple's annual iPhone event is likely just a week or so away and all eyes will be on the company as it unveils the next version of its most popular product line. With any luck, we'll also see the next-generation Apple Watch and perhaps even some new AirPods. Other news this week saw Apple making some more changes to its App Store policies in response to a...
affinity designer contour tool

Serif Updates Affinity Photo, Designer, and Publisher With New Tools and Functions

Thursday February 4, 2021 1:58 am PST by
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip. "After another year which saw record numbers of people switching to Affinity, it's exciting to...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
maxresdefault

Craig Federighi and Greg Joswiak Discuss iPadOS 15, macOS Monterey, Privacy, Shortcuts on Mac, and More

Saturday June 12, 2021 6:12 am PDT by
As is tradition, Apple executives Craig Federighi and Greg Joswiak joined Daring Fireball's John Gruber in an episode of The Talk Show to discuss several announcements that Apple made over this weeks WWDC, including iPadOS 15, macOS Monterey, and a large focus around privacy. Federighi kicks off the conversation discussing the common architecture, now thanks to Apple silicon, across all of...
iOS 14 on iPhone feature emergency

Apple Seeds Third Betas of iOS and iPadOS 14.6 to Developers [Update: Public Beta Available]

Monday May 10, 2021 10:13 am PDT by
Apple today seeded the third betas of new iOS and iPadOS 14.6 updates to developers for testing purposes, one week after seeding the second iOS and iPadOS 14.6 updates. iOS and iPadOS 14.6 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or iPad. iOS and iPadOS 14.6 appear to be more minor changes focusing on...