Apple Acquires Personal Assistant App Cue

Apple has acquired Cue, a personal assistant app that was designed to aggregate information from email, contacts, and calendars into a daily snapshot, reports AppleInsider. MacRumors heard similar rumors about the potential acquisition several weeks ago, but we were unable to verify the claim. The deal has reportedly netted Cue (formerly known as Greplin) $40 to $60 million dollars.

In response to queries about the reports, Apple seemingly confirmed the acquisition to CNET and TechCrunch with its standard statement: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

cue

Cue turns your email, contacts and calendar into an intelligent snapshot of your day. All you need to create a Cue account is an email address. Then you can begin linking your Gmail, Yahoo Mail, Google Calendar, Facebook and all the other accounts that you depend on every day. Cue pulls these accounts together and uses sophisticated algorithms to create a personalized overview of the events and activities of your day.

Earlier this week, Cue unexpectedly shut down, posting a short note on its website letting users know that the Cue service is no longer available. TechCrunch speculated the shut down was likely the result of a sale due to the amount of funding Cue had raised. The app has since been pulled from the App Store.

Cue's aggregation functionality could potentially be built into a number of Apple products, including Siri. Apple’s iOS 7 Notification Center already offers a similar daily overview, pulling events and information from the Calendar, Weather, Clock, and Maps apps. The information is dynamic, shifting based on new events and location.

Apple has made a number of other acquisitions over the course of 2013, including Matcha.tv, AlgoTrim, Embark, HopStop, Locationary, and Passif Semiconductor.

Popular Stories

Apple Logo Black

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

Thursday January 29, 2026 10:07 am PST by
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio. Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014. Q.ai has...
Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
14 inch MacBook Pro Keyboard

Apple Changes How You Order a Mac

Saturday January 31, 2026 10:51 am PST by
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...

Top Rated Comments

Sky Blue Avatar
161 months ago
Eddy Cue will come to your house and help you out.
Score: 21 Votes (Like | Disagree)
fivedots Avatar
161 months ago
Wouldn't it be cheaper for Apple to create their own "algorithm" internally?
Maybe, however there is a bit of PR here too. Buying the third party developers whose ideas they like looks a heck of a lot better than ripping off their ideas and killing them off.

There is also the recruitment, i.e. acqui-hire angle.
Score: 9 Votes (Like | Disagree)
Deelron Avatar
161 months ago
Translation: When somebody does something better than us we just make them go away.


Or "When somebody does something better then us we recognize it and buy them instead of just taking their idea and litigating them out of business."
Score: 7 Votes (Like | Disagree)
koolmagicguy Avatar
161 months ago
MacRumors heard similar rumors about the potential acquisition several weeks ago, but we were unable to verify the claim.

Okay. So MacRumors isn't posting rumors anymore. Got it. MacFacts.com?
Score: 6 Votes (Like | Disagree)
BrianMojo Avatar
161 months ago
I love Apple products but Google Now is definitely currently out-classing Apple. This seems like a much needed catch-up in that space.
Score: 5 Votes (Like | Disagree)
Georgij Avatar
161 months ago
Wouldn't it be cheaper for Apple to create their own "algorithm" internally?

I think that by having more than 100 billion dollars in bank those 50 millions are nothing.
As Cook said, the most important resource are talented people.
Score: 5 Votes (Like | Disagree)