Amazon's Set-Top Box Competitor to Apple TV and Roku Launching Before Holidays

NewImageAmazon is developing a set-top box to compete with the Apple TV and Roku boxes, reports The Wall Street Journal. The box would be aimed primarily at users of its Amazon Prime Video streaming video service and could launch in time for the holiday season.

It was reported back in April that Amazon was developing a set-top box to stream video via its Amazon Prime and Instant Video services.

Plans for a device that would stream video were reported in April by The Wall Street Journal and other media outlets. Such a set-top box would broaden Amazon's reach into the living room, where today it is dependent on other hardware makers to reach consumers watching video on TV sets. Providing a device of its own is a potentially crucial component to Amazon's ambition of expanding beyond its core online marketplace business.

Amazon has stepped up its streaming content offerings recently, producing 14 original television pilots and using customer feedback to decide which get made into full shows, as well as spending significant amounts of money to secure exclusive rights to shows like Downton Abbey and The West Wing. The tactic takes on both Netflix's subscription streaming service and Apple's iTunes content store.

Currently Amazon's Instant Video service is available on iPads and iPhones, the Xbox 360, the Nintendo Wii, the Sony Playstation 3, smart televisions from LG, Panasonic, Samsung, Sony, and Vizio, TiVo, the Roku box, as well as a number of Blu-ray players.

Top Rated Comments

musicianm Avatar
104 months ago
Amazon should be more concerned with making a deal with Apple to have PRIME on AppleTV.

Not making something that only so many people will buy.
Score: 9 Votes (Like | Disagree)
giantfan1224 Avatar
104 months ago
I guess I don't understand the need for Amazon to have their own hardware when their video player is available on pretty much any platform. They're not a hardware manufacturer (at least they're not profitable in that arena). They'll probably sell it at cost or for a loss which baffles me why they wouldn't just focus more on making their content the best possible. I understand they want to lock people into the ecosystem but in the end, if their video service and content is the best (cheapest, variety), that will be what ultimately makes them money.
Score: 6 Votes (Like | Disagree)
Rogifan Avatar
104 months ago
I guess I don't understand the need for Amazon to have their own hardware when their video player is available on pretty much any platform. They're not a hardware manufacturer (at least they're not profitable in that arena). They'll probably sell it at cost or for a loss which baffles me why they wouldn't just focus more on making their content the best possible. I understand they want to lock people into the ecosystem but in the end, if their video service and content is the best (cheapest, variety), that will be what ultimately makes them money.

You forget that Wall Street doesn't give a toss if Amazon makes money or not. As long as Amazon's top line keeps going up and up and up the market doesn't seem to care what happens to the bottom line.
Score: 5 Votes (Like | Disagree)
ViperDesign Avatar
104 months ago
You forget that Wall Street doesn't give a toss if Amazon makes money or not. As long as Amazon's top line keeps going up and up and up the market doesn't seem to care what happens to the bottom line.

I swear you have that same comment just ready to go whenever there is an amazon post. You literally say the same thing over and over about amazon.

http://theweek.com/article/index/235488/how-long-can-amazon-go-without-making-money
Score: 4 Votes (Like | Disagree)
samcraig Avatar
104 months ago
Correction: Amazon Instant Streaming is not available on TiVo. Only (purchased) downloads. No streaming. And yes that includes the latest Roamio boxes.

It's good to see you here Anthony - I feel like I haven't come across your name in a long time.

This will be an interesting product. How many other services will Amazon link up to stream. Will it be bundled with 3/6/12 months of free Prime as a selling point?

Roku has a pretty mature "channel" selection. And there's no doubt that AppleTV despite having it's limitations is favored by many simple for airplay.

And then there's Google Chromecast which is doing pretty well and has a scary price point.

So again - it will be interesting to see how they differentiate theirs...
Score: 4 Votes (Like | Disagree)
bawbac Avatar
104 months ago
It doesn't sound like they'll have enough content. Amazon Prime and Instant have a few decent selections, but they are not even close to what Apple TV offers.

Amazon needs to up their content but they've got a good start/foundation.

When did Apple offer free movies or a subscription for $79 or less a year to view a catalog of content?


Over 150,000 top movies and TV shows to rent or buy, including thousands you can watch now at no additional cost as an Amazon Prime member.

http://www.amazon.com/Instant-Video/b/ref=topnav_storetab_mov_aiv?ie=UTF8&node=2858778011
Score: 3 Votes (Like | Disagree)

Top Stories

m1x mac mini screen feature

High-End 'M1X' Mac Mini With New Design and Additional Ports Expected to Launch in the 'Next Several Months'

Sunday August 22, 2021 5:59 am PDT by
Apple can be expected to launch an updated high-end Mac mini with a new design and a faster "M1X" Apple silicon processor in the "next several months," Bloomberg's Mark Gurman reports. In the latest publication of his Power On newsletter, Gurman writes that a new high-end Mac mini, which has previously been reported to feature a new design with additional ports, can be expected to replace...
mac scanner permission error

Apple Says Fix Planned for 'You Do Not Have Permission to Open the Application' Error When Using a Scanner on Mac

Saturday August 14, 2021 6:15 am PDT by
In a newly published support document on its website, Apple has acknowledged an error that some users may receive when they try to use a scanner with a Mac in the Image Capture app, Preview app, or the Printers & Scanners section of System Preferences. A screenshot of the error message from the HP Support Community When attempting to use a scanner with a Mac, Apple said users might get an...
macbookpro13large

macOS Big Sur Update Bricking Some Older MacBook Pro Models

Sunday November 15, 2020 5:33 am PST by
A large number of late 2013 and mid 2014 13-inch MacBook Pro owners are reporting that the macOS Big Sur update is bricking their machines. A MacRumors forum thread contains a significant number of users reporting the issue, and similar problems are being reported across Reddit and the Apple Support Communities, suggesting the problem is widespread. Users are reporting that during the...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
m1 imac orange

New iMac Tidbits: Headphone Jack on Side, Ethernet Port on Power Adapter, Spatial Audio and WiFi 6 Support, No SD Card Slot

Wednesday April 21, 2021 6:38 am PDT by
Apple yesterday announced a completely redesigned 24-inch iMac with the M1 Apple silicon chip. The new iMac, the first major redesign of the Mac desktop computer since 2012, has several changes compared to the previous generation. In the aftermath of the event, a few new features and tidbits may have slipped under the radar, so we’ve compiled this list of some of the less-talked-about...
omg lightning cable comparison

Security Researcher Develops Lightning Cable With Hidden Chip to Steal Passwords

Thursday September 2, 2021 6:59 am PDT by
A normal-looking Lightning cable that can used to steal data like passwords and send it to a hacker has been developed, Vice reports. The "OMG Cable" compared to Apple's Lightning to USB cable. The "OMG Cable" works exactly like a normal Lightning to USB cable and can log keystrokes from connected Mac keyboards, iPads, and iPhones, and then send this data to a bad actor who could be over a...
Top Stories 75 Thumbnail

Top Stories: Last-Minute iPhone 13 Rumors, Apple Announces App Store Changes, and More

Saturday September 4, 2021 6:00 am PDT by
The finish line is in sight! Apple's annual iPhone event is likely just a week or so away and all eyes will be on the company as it unveils the next version of its most popular product line. With any luck, we'll also see the next-generation Apple Watch and perhaps even some new AirPods. Other news this week saw Apple making some more changes to its App Store policies in response to a...
General YouTube Feature 1

YouTube Premium and Music Surpass 50 Million Subscribers

Friday September 3, 2021 2:19 am PDT by
YouTube says it has passed 50 million subscribers for its Premium and Music subscriptions, making it the "fastest growing music subscription" service in the world, according to YouTube's global head of music, Lyor Cohen. YouTube says that it has more than 50 million paying subscribers collectively across YouTube Premium and YouTube Music. The Google-owned service says it attributes this...
iPhone 13 Dummy Thumbnail 2

Full iPhone 13 Feature Breakdown: Everything Rumors Say We Can Expect

Tuesday August 31, 2021 7:50 am PDT by
With the launch of Apple's iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company's new smartphones. For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that...
apple wallet drivers license

Apple Announces First U.S. States That Will Let You Add Your Driver's License to Your iPhone

Wednesday September 1, 2021 6:15 am PDT by
Apple today announced the first U.S. states that will be rolling out the ability for residents to add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch. Arizona and Georgia will be the first states to support the feature, with Connecticut, Iowa, Kentucky, Maryland, Oklahoma, and Utah to follow, according to Apple. Apple said select TSA security checkpoints in ...