Judge in Brazilian 'iPhone' Trademark Lawsuit Rules in Apple's Favor

Apple has won the right to legally use the "iPhone" name in Brazil after a judge ruled in favor of the Cupertino company in an ongoing lawsuit with IGB Electronica, reports BNAmericas (via CNET). IGB Electronica, a Brazilian cell phone company, originally filed for the iPhone trademark in 2000 but did not use the name until December of 2012 when it released a line of IPHONE Android phones.

Following the launch of the Android IPHONEs, Brazil's Institute for Industrial Property ruled that IGB had exclusive rights to the trademark as related to mobile phones. Apple appealed the decision, and on Tuesday, Judge Eduardo de Brito Fernandes overturned the ruling, denying IGB exclusive access to the iPhone mark.

gradienteiphone
According to Fernandes, the iPhone brand gained recognition due to Apple's success, a fact that should have been considered during the original ruling.

The judge also ruled in his decision that Gradiente's name was just the combination of "internet" and "phone", referring to a mobile phone with internet access, while Apple already had an extensive "i" product line, registered in several countries.

Both Apple and IGB have been given rights to the trademark, though IGB has announced plans to appeal the decision.

According to a March report, Apple was previously in talks with IGB over a cash settlement for exclusive access to the iPhone trademark and it is unclear if Apple plans to continue with a potential settlement for exclusive access given today's partial victory.

Popular Stories

iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iPhone 17 Pro and Air N1 Feature

iPhone 17 vs. iPhone 16 Wi-Fi Speeds: New Study Reveals the Winner

Tuesday November 18, 2025 10:53 am PST by
A new study has revealed that the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air achieve significantly faster average Wi-Fi speeds compared to the iPhone 16 series, thanks to Apple's custom-designed N1 chip. The study was conducted by Ookla, the company behind the popular Speedtest website and app. It said the results are based on global, crowdsourced Speedtest user data...
Magic Keyboard Touch ID Feature

Apple Releases New Firmware for 140W USB-C Power Adapter, Magic Keyboard and Magic Trackpad

Tuesday November 18, 2025 1:05 pm PST by
Apple today released updated firmware for several accessories, including the 140W USB-C Power Adapter, the Magic Trackpad 2, the Magic Trackpad USB-C, the Magic Keyboard with Touch ID, and the Magic Keyboard with Touch ID and Numeric Keypad. There is no word on what's included in the updated firmware at this time, but it could offer performance improvements and security updates. Accessory...
macbook black friday

The Best Early Black Friday Mac Deals

Tuesday November 18, 2025 7:32 am PST by
We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
Apple Sports App Preview Feature

Apple Sports App on iPhone Now Available in More European Countries

Monday November 17, 2025 6:27 am PST by
The free Apple Sports app on the iPhone was released in additional European countries today, including Belgium, Croatia, Czechia, the Netherlands, Luxembourg, Poland, Hungary, Denmark, Finland, Norway, Sweden, Switzerland, Slovakia, Slovenia, Serbia, Greece, Estonia, Latvia, Romania, Ukraine, and others. The app was already available in the U.S., the U.K., Canada, Austria, France, Germany,...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...

Top Rated Comments

TennisandMusic Avatar
159 months ago
A bit ironic considering when the "i" nomenclature was revealed by Apple, one of the things they said it stood for was "internet".

Good stuff. Couldn't be made up.



That said, even though they applied for the trademark in 2000, not using it until 2012 seems obviously stupid. Funny.
Score: 13 Votes (Like | Disagree)
street.cory Avatar
159 months ago
Good. This was a money grab from the start. Not saying they don't have a case, I just think it's crazy to sit on something for 12 years until a product with your name comes out.

I'm sure those iPad factories Apple implemented in Brazil didn't hurt ;)
Score: 11 Votes (Like | Disagree)
576316 Avatar
159 months ago
Apple is the most valuable company in the world. You're really going to go up against its flagship trademark and expect to win? Oh yeah sorry Apple, just change the name of your phones for us in Brazil will you pls? Of course not, a ban was never going to happen. Those phones look like a pile of rubbish anyway, I bet they sold exactly 4.
Score: 9 Votes (Like | Disagree)
bryanescuela Avatar
159 months ago
Really?

I wonder how much Apple paid... to the judge
Score: 7 Votes (Like | Disagree)
ChrisCW11 Avatar
159 months ago
Good...but

I mean its a silly lawsuit, of course Apple was going to win.

But what this ruling is saying is that trademarks do not matter if you don't have a product to apply it against, which I agree with.

Which means that some of the countless trademarks held by Apple and Google and Microsoft for potential future products should also be fair game to be taken by someone if there is no product to slap it against.

I don't like meaningless lawsuits, but I also don't like double standards. Apple better get an iWatch out there soon before some Brazilian company slaps iWatch on an actual product and has Apple eating crow.
Score: 6 Votes (Like | Disagree)
cadujr Avatar
159 months ago
Good... Finally some reason in this case. I don't know what Brazilian law is like, but in the USA, if you fail to use and defend a trademark, you lose it.
Well, I'm Brazilian and i DO know something about our laws.
The Company (here we call it "Gradiente", it used to be a really big electronics company) DID registered the name "iPhone" 7 years BEFORE apple launched the iPhone in the US and maybe 9 years before it was launched in Brazil , so it's pretty clear that they indeed have a case (remember that when apple launched the original iPhone they actually bought the name from a British company or something).
That been sad it's also a fact that they saw a HUGE opportunity to make some cash from apple's deep pockets and that's the only reason they launched the crappiest iPhone ever(it's crap even from Android standards)
so,
1)they registered the name many years before anyone started talking about apple releasing a phone
2)they are a electronics company.They actually used to have pretty good phones back in the day (nokia technology when nokia tech meant something)

I don't see a way where apple DOESN'T pay a lot to get exclusive rights to the name, the fact that today both companies are allowed to used it is meaningless, or any one can imagine apple sharing a name?
Score: 5 Votes (Like | Disagree)