In addition to grand openings for new Apple retail stores in Virginia and British Columbia scheduled for this Saturday, the company will also be opening its new OEZ retail store in Munich, Germany. The store will be the company's second in Munich once it opens to the public at 9:30 AM Saturday.

apple_store_ifc_mall_hk

Apple's ifc mall retail store in Hong Kong

Apple is also planning an expansion to landmark ifc mall retail store in Hong Kong, according to a report from The Wall Street Journal. The current $50 million store opened almost exactly two years ago in a highly visible location bridging a roadway, but the store's size is insufficient to handle the traffic it sees as one of the busiest Apple stores in the world, and the company is now making plans to expand the the store to a third level.

The Apple store in IFC, opened in 2011, is one of Apple’s top-performing stores globally, according to Mr. Azar. Currently, it is only a third of the size of the company’s flagship store on Fifth Avenue in New York, though it is adding a new floor, going up one level.

An Apple spokeswoman declined to comment, but pointed out that Apple in the past has said that its Greater China stores have the highest traffic and the highest revenue on average of Apple stores around the world.

As pointed out by ifoAppleStore, Apple will be displacing the Agnes b. clothing store and Le Pain Grillé café currently located on the third floor, but it is unclear whether the expansion is a recent decision by Apple or if the larger footprint was always in the plans but phased in due to leases held by the other mall tenants.

Top Rated Comments

DennisVar Avatar
140 months ago
It has a great view! With the harbour and the tall skyscrapers!

Very beautiful view indeed! Pictures I took from the store this January:



Score: 2 Votes (Like | Disagree)
tuyylihk Avatar
140 months ago
So the IFC one will be larger than the Causeway Bay one.
But what should Apple do with the expanded space?
Still I think the Causeway Bay one is too large which it needs to be filled with same products in two different floors (the shop has three floors). But the good thing is that it will not be so crowded, which makes the customer more comfortable.
Not sure if this is a good move for Apple. But I will look forward to this expansion. I am working just nearby so this is the shop I go most.
Score: 1 Votes (Like | Disagree)
aarond12 Avatar
140 months ago
Very beautiful view indeed!
I'm loving the pictures! It's clear it's in the Central district. Even the @$$hole building is there and the beautiful convention center. I can't wait to go back to Hong Kong. I will definitely visit that Apple store.
Score: 1 Votes (Like | Disagree)
FelixAng Avatar
140 months ago
If agnes b vacates both the flagship clothing store and the cafe for Apple, it will effectively double the IFC Apple Store's size. Think of all the things Apple can possibly do with this much space!

See IFC floor plan screenshot attached. Sorry in advance about the mis-alignment at the bottom. In the screenshot you can see the space currently occupied by agnes b; the other 2 store below with the yellow pins are currently occupied by Apple.

You can see the actual floor plan here and toggle the floors (flash required): http://www.ifc.com.hk/en/mall/floorplan.jsp?shopid=55

Agnes b. would need to really be bought out; that's one if their prime locations.

But I'm happy for the expansion. Although the Hysan Apple store is my favorite to visit, the IFC store is always packed, despite being so big.
Score: 1 Votes (Like | Disagree)
stan1028 Avatar
140 months ago
That IFC store is incredible i've never seen it before :D

It has a great view! With the harbour and the tall skyscrapers!

----------

Still waiting for a store in Southeast Asia. :(
Score: 1 Votes (Like | Disagree)
BrockC Avatar
140 months ago
That IFC store is incredible i've never seen it before :D
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 18 CarPlay Feature

iOS 18 Adds These 5 New Features to CarPlay

Thursday June 13, 2024 7:44 am PDT by
Apple did not mention CarPlay during its WWDC keynote this week, but iOS 18 includes a handful of new features for the in-car software. Overall, there is not a whole lot new for CarPlay on iOS 18, with changes seemingly limited to the Messages and Settings apps so far. Below, we recap everything new for CarPlay on iOS 18. New for CarPlay on iOS 18 1. Contact Photos in Messages App...
ios 18 button bulge

iOS 18 Adds Pop-Out Bezel Animation When Pressing iPhone Buttons

Tuesday June 11, 2024 10:40 am PDT by
iOS 18 includes a small but interesting change for the buttons on the iPhone, adding more of a visual element when changing volume, activating the Action button, or locking the screen. When you press an iPhone button in iOS 18, the display bezel bulges outward slightly. This feature is available for the volume buttons, Action button and the power button, and it will also likely be used for...
iOS 18 Mock iPhone 16 Feature Gray

Revealed: iOS 18 Works With These iPhone Models

Monday June 10, 2024 3:57 am PDT by
iOS 18 will be compatible with the same iPhone models as iOS 17, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. iOS 18 will be compatible with the iPhone XR, and hence also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, but older iPhone models will miss out. Here is the full...
maxresdefault

First Look at Messages via Satellite in iOS 18

Thursday June 13, 2024 11:29 am PDT by
Apple has been gradually expanding its suite of satellite connectivity features for iPhone, and iOS 18 brings a significant new one in the form of Messages via satellite. The feature allows users to send and receive iMessages and SMS texts, including emoji and Tapbacks, while out of range of cellular and Wi-Fi networks. CNET met up with Apple's senior director of platform product marketing,...
iOS 18 Siri Integrated Feature

Massive iPhone Upgrade Coming This Week But These Devices Will Miss Out

Sunday June 9, 2024 1:25 pm PDT by
Apple is planning a major AI overhaul in iOS 18, with a feature set it is referring to as "Apple Intelligence." However, these new features will not work on older iPhones, even if they do appear on the new operating system's device compatibility list. Apple's initial AI roadmap for iOS 18 is said to come in two parts: Basic AI features that will be processed on-device, and more advanced...
Generic iOS 18 Feature Real Mock

Your iPhone 15 Can Show the Time When It's Out of Battery in iOS 18

Wednesday June 12, 2024 2:57 pm PDT by
The iPhone has had a Power Reserve function that holds back a small amount of battery life to allow features like Find My and NFC unlocking to work even when your device has died, and in iOS 18, Apple seems to be improving the feature further for the iPhone 15 models. As demonstrated on Reddit, when the battery on an iPhone running iOS 18 is exhausted, the phone can continue to show the time ...