ifc
Apple opened the new Hong Kong retail store to the press, providing the first look inside the massive new two level store. NeonPunch provided this video walkthrough (and photo gallery), and reports that Apple has hired over 300 employees to work at the store. The new store is also complete with a spiral glass staircase in the center.


Meanwhile, MICGadget reports that Apple CEO Tim Cook is rumored to be making the trip to Hong Kong to attend the opening ceremony. The new Hong Kong store will be opening on Saturday, September 24th at 9am. The report also suggests that Cook may attend the grand opening of the Nanjing East store in Shanghai. Cook's travel schedule may explain the unusual Friday opening for the Nanjing East store.

Thanks to our reader for the photo

Top Rated Comments

kid0 Avatar
162 months ago
iJet? Is there such a private jet?

are you serous.. lol
Score: 3 Votes (Like | Disagree)
penguinsix Avatar
162 months ago
While they do have credit card enabled iPhones for the POS, due to restrictions in the Hong Kong banking / credit card system they still have to run a transaction through a dedicated credit card machine, which are conveniently stationed throughout the store. A tad annoying that it's not like the US system, but it's not really Apple's decision, more the way credit cards are processed here in Hong Kong.

Here's a pic of one of the machines I took while on the tour.

http://www.flickr.com/photos/penguinsix/6171897468/
Score: 3 Votes (Like | Disagree)
Reason077 Avatar
162 months ago
iJet? Is there such a private jet?
are you serous.. lol
There actually is such a jet. It's a Gulfstream V that was given to Steve Jobs by Apple in 1999, and Steve uses/used it a lot for his business travel.

It's FAA registration number is the rather cool "N2N".

http://registry.faa.gov/aircraftinquiry/NNum_Results.aspx?NNumbertxt=N2N
Score: 2 Votes (Like | Disagree)
LegendarySlayer Avatar
162 months ago
God I love those iPhones they have at the store's with credit card readers...so convenient ;)
Score: 2 Votes (Like | Disagree)
BiscottiGelato Avatar
162 months ago
Considering that Hong Kong is a city with some of the highest density of high end stores in the world (maybe second only to Tokyo?)... Consider Louis Vuitton, I'm sure there's a higher density, and even number of stores, in Hong Kong than in Paris...

And Apple is having their FIRST store there? Quite behind the curve I'd say.
Score: 1 Votes (Like | Disagree)
Adidas Addict Avatar
162 months ago
Having lived in Hong Kong, i know this building very well. It's truly a prime piece of retail location. Hong Kong rents are among the highest in the world though, and with so much sq feet for this shop in this country on that location !?! Good luck making a profit, even for apple it will be challenging.

This being said, Hong Kong was missing an Apple shop though ... Go Apple!
Just think how many possible customers they have though. Over 90% of Hong Kong residents would much rather buy from an actual official AppleStore than mess around bargaining with some third party. Then you have visitors, the AppleStore is a welcoming place, and much less daunting than trying your luck as a Gweilo in Sham Shui Po etc. Then you have all the mainlanders filling their boots to take over the border.

I take you point though, to lease that much square footage in Central must be costing Apple a pretty penny, but I seriously think they will take a fortune through the tills at the store. I'm surprised it's taken Apple so long to have an official presence in Hong Kong, and would think we could see more stores over the next few years (Causeway Bay, Tsim Sha Tsui etc etc).
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple car wheel icon feature yellow

Apple Cancels Electric Car Project

Tuesday February 27, 2024 11:05 am PST by
Apple has canceled all plans to release an autonomous, electric vehicle, reports Bloomberg. Apple has been working on an Apple Car for more than a decade and invested millions of dollars into development before deciding it was not a viable project. Apple's Chief Operating Officer Jeff Williams today told approximately 2,000 employees working on the Apple Car that the project was canceled,...
General Apps Messages

iOS 17.4 to Add This 'Groundbreaking' New Messaging Feature

Friday February 23, 2024 5:05 am PST by
With iOS 17.4, set to arrive in March 2024, Apple is bringing a new cryptographic security feature to iMessage called PQ3. This "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks," according to Apple. Let's break down what that means. Apple's iMessage service already supports end-to-end encryption, but security...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iOS 17

iOS 17.4 Coming Soon With These New Features for Your iPhone

Monday February 26, 2024 6:08 am PST by
In a press release last month, Apple confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU, Apple Podcasts transcripts, and an iMessage security upgrade. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay...
iOS 18 Mock iPhone 16 Feature Gray

iOS 18 Rumored to Be Compatible With These iPhone Models

Tuesday February 27, 2024 6:31 am PST by
iOS 18 will be compatible with the iPhone XR, and thereby also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. The post was spotted by MacRumors contributor Aaron Perris, and it has since been deleted. However, this was likely because the...
applearcade

Game Developers Describe 'Smell of Death' Around Apple Arcade

Monday February 26, 2024 7:24 am PST by
Some game developers are dissatisfied with Apple Arcade amid concerns about the subscription service's future, a new report claims. Sources speaking to mobilegamer.biz described a "smell of death" around Apple's games subscription service and noted the difference between the company's investment in TV and music, and its interest in games. "At the very top of the company there needs to be a ...