apple_logoAlongside today's announcement that it sold a record-breaking nine million iPhone 5s and iPhone 5c models over the launch weekend, Apple made a regulatory filing with the U.S. Securities and Exchange Commission revealing that it now expects revenue and gross margin for the current financial quarter to come in at the high end of its previously issued guidance.

On September 23, 2013, Apple Inc. (the "Company") announced that it has sold over nine million new iPhone 5s and iPhone 5c models, just three days after the launch of the new iPhones on September 20.

Apple expects total company revenue for the fourth fiscal quarter to be near the high end of the previously provided range of $34 billion to $37 billion, and expects gross margin to be near the high end of the previously provided range of 36% to 37%.

Apple's fourth fiscal quarter of 2013 runs through September 28, and the company will report earnings for the quarter in the latter part of October.

Apple's stock is currently up over 6% in pre-market trading.

Top Rated Comments

nwcs Avatar
139 months ago
So much for that "Apple artificially restricted supply" argument.
Score: 9 Votes (Like | Disagree)
mrxak Avatar
139 months ago
I'm a little surprised the stock is up 6% in pre-market trading. I thought Apple's stock always dropped with good news, because analysts always expect the impossible.
Score: 6 Votes (Like | Disagree)
BurchK Avatar
139 months ago
I don't think this has anything to do with restricted supply. This number reports the number of iPhones sold, not delivered. It could very well be that 8 million are on back order. I likely won't see the two iPhones I bought this weekend until late next month.

Except Appple can not claim they sold any iPhones until they are delivered - from their 10-K they recognize revenue

The Company recognizes revenue when persuasive evidence of an arrangement exists, delivery has occurred, the sales price is fixed or determinable, and collection is probable. Product is considered delivered to the customer once it has been shipped and title and risk of loss have been transferred. For most of the Company’s product sales, these criteria are met at the time the product is shipped. For online sales to individuals, for some sales to education customers in the U.S., and for certain other sales, the Company defers revenue until the customer receives the product because the Company retains a portion of the risk of loss on these sales during transit.

Yhus for the 2 iPhone you are waiting on Apple will not recognize revenue until they are in your eager hands. :-)
Score: 5 Votes (Like | Disagree)
musika Avatar
139 months ago
They just can't survive without Steve. :rolleyes:
Score: 4 Votes (Like | Disagree)
macaddict06 Avatar
139 months ago
Works for me
Score: 3 Votes (Like | Disagree)
milo Avatar
139 months ago
And this is exactly what people need to remember when a new product is announced and they declare it a flop based on AAPL dropping the day of the announcement.

In the end, panicked reactions on message boards mean nothing, it all comes down to actual sales. And the millions buying are a very different crowd than the much smaller group of folks posting on message boards like this one.
Score: 2 Votes (Like | Disagree)

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