It appears that Apple may be planning to discontinue the Cards app that it first released for iOS in 2011. Opening the app with devices running both iOS 6 and iOS 7 results in the following message: "The Cards service is no longer available."

The Apple.com page for the app has also been removed, now redirecting to iPhoto '11 for the Mac.

cards
Cards, which initially debuted alongside the iPhone 4S, was designed to be an iOS version of the greeting card creation service found within iPhoto ’11. The app allowed users to create a card, which was then printed, mailed, and sent directly to the recipient by Apple. Cards sent within the U.S. were priced at $2.99, while cards sent elsewhere were priced at $4.99. postage included.

While it is unclear whether or not the app will be revived with an iOS 7 update, the wording indicates that it will be quietly pulled from the App Store. Currently, while new cards cannot be created or sent, old cards can be viewed.

Cards, which is free, is still available for download in the App Store for the time being. [Direct Link]

Thanks, Jesper!

Update: An Apple support document confirms that the Cards app will be discontinued on September 10, 2013.

Top Rated Comments

Icaras Avatar
123 months ago
It was useless anyway.
That's alright, No one used it anyway.
I did. I had pleasant results from people that I sent cards to anyway.

Oh well, bye bye Cards :(
Score: 12 Votes (Like | Disagree)
mdelvecchio Avatar
123 months ago
It was useless anyway.

not everyone is you. we loved sending cards with for the holidays and from vacations.
Score: 9 Votes (Like | Disagree)
Cougarcat Avatar
123 months ago
Well, I used this all the time, and the cards were always gorgeous.

Can anyone recommend a similar service?
Score: 9 Votes (Like | Disagree)
Cougarcat Avatar
123 months ago
Apple is just cleaning out the junk they added over the past few years, like Ping. I wonder what service they'll drop next?

They didn't really drop the service, as I've now realized with the article update, you can just make them with iPhoto. I'll miss the push notifications though.

My guess is since iPhoto for iOS is now free (for new iOS devices anyway) the next major update will include cards support. Maybe.
Score: 5 Votes (Like | Disagree)
musika Avatar
123 months ago
I guess they couldn't figure out how to make flat enough cards.
Score: 4 Votes (Like | Disagree)
djtech42 Avatar
123 months ago
It was too skeumorphic ;)
Score: 4 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.3 Now Available for Your iPhone With These 4 New Features

Friday February 3, 2023 1:13 pm PST by
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes. Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
ipad air purple

Deals: M1 iPad Air Hits Record-Low Prices at TigerDirect, Starting at $313.99 (48% Off) [Updated]

Saturday February 4, 2023 10:05 am PST by
Online retailer TigerDirect has slashed pricing on the M1 iPad Air in several colors, offering the base 64GB configuration for just $313.99 in Purple and Pink. Note: MacRumors is an affiliate partner with TigerDirect. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. That's a savings of 48% compared to Apple's normal $599.00...
Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
iPhone 14 Pro Purple Side Perspective Feature Purple

Gurman: Apple Considering New High-End iPhone Alongside Pro and Pro Max

Sunday February 5, 2023 6:07 am PST by
Apple has discussed selling a new top-of-the-line iPhone alongside the Pro and Pro Max models in 2024 at the earliest, according to Bloomberg's Mark Gurman. Based on this timeframe, the device would be part of the iPhone 16 lineup or later. In a September 2022 edition of his weekly "Power On" newsletter, Gurman said there was "potential" for an iPhone 15 Ultra to replace the iPhone 15 Pro...
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
webkit vs chromium feature

Google Working on Browser for iOS That Would Break Apple's App Store Rules

Saturday February 4, 2023 1:30 am PST by
Google's Chromium developers are working on an experimental web browser for iOS that would break Apple's browser engine restrictions, The Register reports. The experimental browser, which is being actively pursued by developers, uses Google's Blink engine. Yet if Google attempted to release it on the App Store, it would not pass Apple's App Review process. Apple's App Store rules dictate...
iOS 16

Apple Preparing iOS 16.3.1 Update for iPhone as Wait for iOS 16.4 Beta Continues

Thursday February 2, 2023 6:41 am PST by
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February. The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
maxresdefault

Hands-On With Apple's Second-Generation HomePod

Friday February 3, 2023 1:28 pm PST by
Today is the official launch day for the second-generation HomePod that was introduced in January, and we picked one up to compare it to the original HomePod that Apple discontinued in 2021. Subscribe to the MacRumors YouTube channel for more videos. Design wise, the second-generation HomePod looks a lot like the first-generation model, featuring the same rounded design and acoustic mesh...