Apple is aiming to encourage Mac usage to its business consumers by displaying iMacs running a copy of Microsoft's Windows 8 operating system within Parallels Desktop 8 for Mac in the business section of its stores, according to a report from 9to5Mac. Apple Retail Stores will also train business specialists on using Parallels and Windows software as part of the initiative.

parallels_windows_8
Apple currently includes a section on its website with information on how to run Windows and its associated software on a Mac through Boot Camp, a multi boot utility introduced in Mac OS X Leopard. However, virtualization software such as Parallels Desktop and VMWare Fusion have been alternative choices for users who want to run Windows on a Mac due to the non-requirement of a reboot and the ability to run Windows simultaneously within an active session of OS X.

The latest version of Parallels, Parallels Desktop 8, was released last August, adding new features such as full support for Windows 8 and automatic visual optimization for the software when running on Retina displays.

The standard edition of the software retails for $79.99 on Apple's Online Store, though pre-orders have begun popping up for the next generation of the software, Parallels Desktop 9. Currently, Amazon Germany and Apple Authorized Reseller MacMall have the software for $74.99 with an expected release date of September 5.

Top Rated Comments

'Arry Avatar
144 months ago
Apple Retail Stores to Encourage Mac Business Usage with Parallels Desktop, Parallels 9 Pre-Orders Begin Popping Up
Here's an idea: how about encouraging Mac business use by making more awesome Mac business software?
Score: 34 Votes (Like | Disagree)
Amazing Iceman Avatar
144 months ago
Apple, don't bother trying to push Windows 8 for business use.
Score: 17 Votes (Like | Disagree)
3282868 Avatar
144 months ago
Any time I see a Mac running Widows, the world becomes a darker place.
Score: 14 Votes (Like | Disagree)
Amazing Iceman Avatar
144 months ago
So why Parallels and not VMware Fusion? VMware is the leader in third-party virtualization technology -- we use their server-based stuff for clients on a regular basis. All Parallels does is desktop-based virtualization, if I remember correctly.

PS: I've had clients ask me whether they should do this so that they can use Macs at work. I've told them the downsides of virtualization (it's high-maintenance and more prone to crashing than a non-virtualized environment) and what's always ended the discussion is the question, "Why do you want a Mac at work beyond trying to impress people?"

What do you mean by: "(it's high-maintenance and more prone to crashing than a non-virtualized environment)" ???
On the contrary, a virtual environment ON GOOD HARDWARE provides better reliability and faster disaster recovery than a non-virtual environment.

So, if what you mentioned has been based on your experience, you may be doing it wrong.

Otherwise, why go virtual???

Also, at this point, Apple is trying to push the Mac with Parallels at the Desktop level, not at the server level; at least this doesn't seem to be the case for now.
And it would be for apps that must run under Windows.

A lot of important business apps are now being developed for the Mac, so this Windows solution would be as a transition for those businesses who want reliable Mac hardware with Windows compatibility while required.

At the server level, every business has different needs: some must use Windows, other can do Linux or OS X. Others must use AIX, etc.
So at the server level there's no "rule that applies all".
Score: 14 Votes (Like | Disagree)
ThunderSkunk Avatar
144 months ago
We used VMWare until v5 when Parallels started kicking its butt up and down every feature list and performance test.

VMWare makes some great products, and is a great company, but for running Windows on a Mac, Parallels wins hands down.

The differences may not be a big deal for resource-light programs, but we use Autodesk Inventor, Solidworks, Surfcam and Architectural Desktop, and the performance is drastic.

Win8 was not an upgrade though. Went back to our Win7 images instead. At its best, windows stays out of sight & out of mind, in transparency mode, like an invisible layer that allows our cad programs to run as if they're running in OSX. We restore our windows images from Time Machine over the weekend. Brand new windows installs every monday morning keeps windows working. :)

MS should come out with half as many Windows OS's as they do. Just skip the even number ones and put the resources into sprucing up the solid odd numbered ones.
Score: 12 Votes (Like | Disagree)
lincolntran Avatar
144 months ago
"Why do you want a Mac at work beyond trying to impress people?"

So the IT people don't have total control of how we should use our laptop.
Score: 11 Votes (Like | Disagree)

Popular Stories

sonny iphone 16 pro colors

New iPhone 16 and iPhone 16 Pro Colors Revealed Ahead of Apple Event

Friday September 6, 2024 5:01 am PDT by
Apple is "shaking up its color palette" for its iPhone 16 lineup this year, according to well-connected Bloomberg reporter Mark Gurman. Early iPhone 16 Pro dummy models via Sonny Dickson According to Gurman, the iPhone 16 Pro models will come in a Gold Titanium to replace Blue Titanium, while the Black, White, and Natural Titanium options that debuted with the iPhone 15 Pro will remain...
Generic iOS 18 Feature Real Mock

iOS 18 Coming Later This Month With These 8 New Features

Tuesday September 3, 2024 12:07 pm PDT by
iOS 18 has been in beta testing for nearly three months, and the software update will finally be released for all compatible iPhones soon. Apple should reveal iOS 18's exact release date during its September 9 event, with the most likely possibility being Monday, September 16. Below, we have highlighted eight key new features included in iOS 18. Note that Apple Intelligence is not coming...
iPhone 16 Pro Mock Article

How Much Will the iPhone 16 Cost?

Friday September 6, 2024 5:43 am PDT by
Apple's next-generation iPhone 16 series is expected to launch on September 20 and will compete in a quickly evolving smartphone market, and with some notable upgrades rumored, the new models could see price changes compared to previous years. Successive iPhone models always come with new features and hardware upgrades, but Apple typically does not increase the retail prices as a result....
its glowtime event youtube

Report Details Last-Minute Apple Event Rumors About New iPhones, Apple Watches, and AirPods

Friday September 6, 2024 4:40 am PDT by
Bloomberg's Mark Gurman today shared his final expectations for Apple's "It's Glowtime" event, providing some new tidbits and clarifications about the new devices set to be announced on Monday. iPhone 16 Pro Along with larger 6.3- and 6.9-inch display sizes, the iPhone 16 Pro and iPhone 16 Pro Max will have bezels that are "now about a third slimmer" for a "sleeker overall look." The...
iOS 18 CarPlay Feature

iOS 18 Adds These 6 New Features to CarPlay

Tuesday September 3, 2024 12:59 pm PDT by
Apple did not mention CarPlay when it unveiled iOS 18 in June, but the update includes a handful of new features for the in-car iPhone system. iOS 18 includes some changes to the Messages app, Settings app, and Siri on CarPlay. The update should be widely released later in September. Below, we recap CarPlay's key new features on iOS 18. 1. Contact Photos in Messages App iOS 18 adds...
apple watch series 9 display

'Noticeably Thinner' Apple Watch Series 10 to Eventually Get Sleep Apnea Detection

Friday September 6, 2024 4:42 am PDT by
The Apple Watch Series 10 will include a new sleep apnea detection feature, but it may not be available as soon as the new model launches, according to Bloomberg's Mark Gurman. Sleep apnea detection, which builds on the watch's existing sleep tracking, will attempt to determine if a wearer has sleep apnea and then suggest further testing with a medical professional. Gurman had expressed...