Apple is aiming to encourage Mac usage to its business consumers by displaying iMacs running a copy of Microsoft's Windows 8 operating system within Parallels Desktop 8 for Mac in the business section of its stores, according to a report from 9to5Mac. Apple Retail Stores will also train business specialists on using Parallels and Windows software as part of the initiative.

parallels_windows_8
Apple currently includes a section on its website with information on how to run Windows and its associated software on a Mac through Boot Camp, a multi boot utility introduced in Mac OS X Leopard. However, virtualization software such as Parallels Desktop and VMWare Fusion have been alternative choices for users who want to run Windows on a Mac due to the non-requirement of a reboot and the ability to run Windows simultaneously within an active session of OS X.

The latest version of Parallels, Parallels Desktop 8, was released last August, adding new features such as full support for Windows 8 and automatic visual optimization for the software when running on Retina displays.

The standard edition of the software retails for $79.99 on Apple's Online Store, though pre-orders have begun popping up for the next generation of the software, Parallels Desktop 9. Currently, Amazon Germany and Apple Authorized Reseller MacMall have the software for $74.99 with an expected release date of September 5.

Top Rated Comments

'Arry Avatar
114 months ago
Apple Retail Stores to Encourage Mac Business Usage with Parallels Desktop, Parallels 9 Pre-Orders Begin Popping Up
Here's an idea: how about encouraging Mac business use by making more awesome Mac business software?
Score: 34 Votes (Like | Disagree)
Amazing Iceman Avatar
114 months ago
Apple, don't bother trying to push Windows 8 for business use.
Score: 17 Votes (Like | Disagree)
3282868 Avatar
114 months ago
Any time I see a Mac running Widows, the world becomes a darker place.
Score: 14 Votes (Like | Disagree)
Amazing Iceman Avatar
114 months ago
So why Parallels and not VMware Fusion? VMware is the leader in third-party virtualization technology -- we use their server-based stuff for clients on a regular basis. All Parallels does is desktop-based virtualization, if I remember correctly.

PS: I've had clients ask me whether they should do this so that they can use Macs at work. I've told them the downsides of virtualization (it's high-maintenance and more prone to crashing than a non-virtualized environment) and what's always ended the discussion is the question, "Why do you want a Mac at work beyond trying to impress people?"

What do you mean by: "(it's high-maintenance and more prone to crashing than a non-virtualized environment)" ???
On the contrary, a virtual environment ON GOOD HARDWARE provides better reliability and faster disaster recovery than a non-virtual environment.

So, if what you mentioned has been based on your experience, you may be doing it wrong.

Otherwise, why go virtual???

Also, at this point, Apple is trying to push the Mac with Parallels at the Desktop level, not at the server level; at least this doesn't seem to be the case for now.
And it would be for apps that must run under Windows.

A lot of important business apps are now being developed for the Mac, so this Windows solution would be as a transition for those businesses who want reliable Mac hardware with Windows compatibility while required.

At the server level, every business has different needs: some must use Windows, other can do Linux or OS X. Others must use AIX, etc.
So at the server level there's no "rule that applies all".
Score: 14 Votes (Like | Disagree)
ThunderSkunk Avatar
114 months ago
We used VMWare until v5 when Parallels started kicking its butt up and down every feature list and performance test.

VMWare makes some great products, and is a great company, but for running Windows on a Mac, Parallels wins hands down.

The differences may not be a big deal for resource-light programs, but we use Autodesk Inventor, Solidworks, Surfcam and Architectural Desktop, and the performance is drastic.

Win8 was not an upgrade though. Went back to our Win7 images instead. At its best, windows stays out of sight & out of mind, in transparency mode, like an invisible layer that allows our cad programs to run as if they're running in OSX. We restore our windows images from Time Machine over the weekend. Brand new windows installs every monday morning keeps windows working. :)

MS should come out with half as many Windows OS's as they do. Just skip the even number ones and put the resources into sprucing up the solid odd numbered ones.
Score: 12 Votes (Like | Disagree)
lincolntran Avatar
114 months ago
"Why do you want a Mac at work beyond trying to impress people?"

So the IT people don't have total control of how we should use our laptop.
Score: 11 Votes (Like | Disagree)

Popular Stories

apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
anker 563 dock ports

Anker's Latest USB-C Docking Station Brings Triple-Display Support to M1 Macs

Wednesday May 18, 2022 7:06 am PDT by
While Apple's early M1-based Macs can only officially support a single external display, there are ways around the limitation. Anker is launching a new 10-in-1 USB-C docking station today which delivers just that. The Anker 563 USB-C dock includes two HDMI ports and a DisplayPort port, and it leverages DisplayLink to carry multiple video signals over a single connection. Given that this hub...
apple data auction iphone privacy ad

Apple Highlights iPhone's Latest Privacy Features in New 'Data Auction' Ad

Wednesday May 18, 2022 9:00 am PDT by
Apple today shared a new ad highlighting iPhone privacy features like App Tracking Transparency and Mail Privacy Protection that are designed to give users more transparency and control when it comes to their personal data being collected. The ad revolves around a young woman named Ellie who discovers that her personal data is being sold at an auction house, with bids being placed on her...
Prosser Series 8 3

Apple Watch Series 8 Rumored to Feature New Design With Flat Display

Wednesday May 18, 2022 6:21 am PDT by
The Apple Watch Series 8 could feature an all-new design with a flat display, according to the leaker known as "ShrimpApplePro." In his latest video on the YouTube channel Front Page Tech, Jon Prosser highlighted information from ShrimpApplePro that suggests the Apple Watch Series 8 could feature a flat display in what seems to be a design originally rumored for the Apple Watch Series 7. ...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
apple ar headset concept 2

Apple's AR/VR Headset Nearing Completion as Board Gets Demo

Thursday May 19, 2022 9:52 am PDT by
Apple last week demonstrated its upcoming AR/VR headset to Apple board members, indicating that the device is in an advanced stage of development and could see a debut in the not too distant future, reports Bloomberg. Apple has also ramped up development of the software that runs on the headset, with that software expected to be called "RealityOS," or rOS for short. Render via designer Ian ...