Last month, Firaxis and 2K Games released XCOM: Enemy Unknown for iPhone and iPad, an extremely popular and well-regarded title on both consoles and the PC.
XCOM is known as an 'AAA title' in the industry; a major game with significant investments in both marketing and development. The company set the price of XCOM's iOS version at $20, well above the price for most games on the platform -- but the gamble worked out.
Strauss Zelnick, the CEO of Take-Two Interactive -- the corporation ultimately behind the game -- gave an interview with GamesIndustry.biz (via TUAW) where he explained that XCOM proved that customers are willing to pay a premium price for a premium experience, even on mobile devices.
Zelnick said the game was not just critically acclaimed with a Metacritic average of 92, but commercially successful as well. In its first week of release, Zelnick said the adaptation was on Apple's top 10 grossing iPad app chart.
"The success of XCOM: Enemy Unknown for iOS illustrates that consumers are willing to pay a premium price for a premium entertainment experience on any platform. This bodes well for the opportunity to deliver profitably our most immersive new AAA titles to mobile platforms as they evolve."