Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple's Boston Team Working on Siri Enhancements
Based on their online job profiles, we can say that members of the Apple speech team here are working on Siri, the company's voice-activated virtual assistant. Details beyond that are hard to come by, however, even for others in the field.Apple's Boston team is said to be made up of employees that formerly worked at VoiceSignal Technologies, a speech software company that was purchased in 2007 by Apple partner Nuance.
"They won't tell us what they're doing," says Jim Glass, who heads MIT's Spoken Language Systems Group. “We can only guess.”
Multiple members of the team worked at Nuance before moving onto Apple, including Gunnar Evermann, Larry Gillick, and Don McAllaster. Gillick, a former vice president of research at Nuance, lists his job as "Chief Speech Scientist, Siri at Apple," while McAllaster calls himself a "Senior Research Scientist" at the company.
While it is unclear just what the Boston Siri team is working on, Xconomy speculates that Apple could potentially be working on a Siri solution that moves away from Nuance, the technology that currently powers the personal assistant.
It would not be out of the question for Apple to aim for improved Siri software using its own in-house technology. The company has made moves to be more autonomous over the past few years, most recently switching to in-house mapping with iOS 6 rather than continuing to rely on Google Maps. Both former Apple CEO Steve Jobs and current Apple CEO Tim Cook have emphasized the importance of owning technology. "In the business we're in, own the technology," said Cook in an interview. "Steve was laser focused on that and that's ingrained in us."
Though it is possible that Apple is working on its own in-house voice recognition solution, the team could also be seeking to improve the integration of Nuance's technology into Siri. Apple could also be working on new developer APIs to better integrate Siri with existing iOS apps.
Apple has been working hard to improve Siri since the software's debut in 2011. With iOS 6, Siri gained the ability to provide sports scores, make reservations, launch apps, and locate movie listings. In iOS 7, Siri will see further improvements, including speed enhancements, better pronunciation, and new voices.