In its latest report on Apple, Consumer Intelligence Research Partners (CIRP) surveyed a number of recent purchasers of Apple products to determine U.S. buyer's purchasing habits regarding preferred capacity and model of a variety of Apple products.
Among other things, the survey found that the iPhone 5 accounted for just 52% of iPhones purchased in June 2013 -- back in October, just after the iPhone 5 had launched, the new device commanded some 68% of iPhone purchases. In June, 30% of iPhone sales were from the 4S, while 18% were from the 4.
The iPhone 4 and 4S aren't the only older iOS devices to be seeing significant sales success. The iPad 2, which is particularly popular in educational and enterprise environments, accounted for 34% of total iPad sales in June. The Retina iPad and iPad mini each counted for a third of total sales.
The 16GB capacity iPad is by far the most popular model, with the 32GB, 64GB and 128GB models accounting for 28%, 11% and 2% of total sales respectively.
Finally, though the Mac Pro has not been significantly updated in several years, it still accounts for 5% of total Mac sales, according to the survey -- and is more popular than the Mac mini. The MacBook Pro makes up 70% of Apple's notebook sales, with more than half of those sales going to the Retina display-equipped models.
Apple does not break down sales by model, and though this data is from a survey and not company-provided, it gives some insight into the sales preferences of Apple's customers.
Thursday February 12, 2026 11:17 am PST by Joe Rossignol
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman.
"Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Friday February 13, 2026 2:01 pm PST by Joe Rossignol
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter.
"Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
Friday February 13, 2026 8:43 am PST by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have.
Rumored color options for the iPhone 18 Pro models
In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models:
Smaller Dynamic Island: It has been rumored...
Friday February 13, 2026 4:18 pm PST by Juli Clover
Apple has a long list of new products rumored for 2026, including a series of home products that will see the company establishing more of a presence in the smart home space. Robots are on the horizon for 2027, but the 2026 releases will be a little tamer.
HomePod mini
We're expecting a new HomePod mini 2 to launch at any time. Apple isn't going to update the device's design, but we could...
Tuesday February 10, 2026 4:27 pm PST by Juli Clover
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works.
We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
The air is faster, more reliable and lighter. It has a better battery life and a higher resolution display. External storage is cheap, and external cd drives do the job just fine. There are very few valid reasons to buy a 13" MBP
Many people prefer having half their computer in their computer.
16GB RAM and having to always carry around adapters and external drive(s) is very annoying and makes the Air less portable than the MBP. IMO, there are very few valid reasons to buy a 13" MBA over the MBP :)
The air is faster, more reliable and lighter. It has a better battery life and a higher resolution display. External storage is cheap, and external cd drives do the job just fine. There are very few valid reasons to buy a 13" MBP
A 15" screen. 16GB of RAM. Quad-Core CPUs. Dual-Core CPUs > 1.7GHz. A Retina display. You know, Pro stuff.
The air is faster, more reliable and lighter. It has a better battery life and a higher resolution display. External storage is cheap, and external cd drives do the job just fine. There are very few valid reasons to buy a 13" MBP
CDs/DVDs and Ethernet ports are still a thing and it has the lowest entry price point to the Pro line. All in, the 13" MBP still provides good value for budget buyers. Even more so if you're a student. Especially since the White MacBook disappeared.
Not everyone wants to spend more to find external solutions for stuff that should arguably be built in already.
