Apple's In-Car Technology Ambitions Revealed in 'Digital Dash' Patents

Earlier today, the U.S Patent and Trademark Office granted a patent to Apple (via AppleInsider) addressing in-vehicle navigation and information systems based on touchscreens offering tactile feedback. The feedback would allow users to operate their vehicle's systems in a safer manner while keeping their eyes on the road.

The disclosed invention, including co-pending applications incorporated by reference, contains unique embodiments which allow one to interact, by feel, with a display, called herein a "programmable tactile display". It encompasses two main focus areas: A display having features commonly associated with a touch screen, but in a new form which can be sensed in several tactile manners, as well as visually. A tactile selection or adjustment means, such as a knob, slider, or switch, programmable in its tactile or visual nature, and generally operated in conjunction with the touch screen just described.

The inventor listed on the patent is Timothy Pryor of Windsor, Ontario, and as we investigated his background we discovered that he is responsible for a concept he calls "Digital Dash", emphasizing a tactile display using knobs and switches that can be dynamically reconfigured via software to provide a multitude of functions based on whatever aspect of the navigation or information system is needed.

digital_dash_1

Pryor's concept for a reconfigurable "Digital Dash" with tactile input methods

The Reconfigurable Tactile Display (RTD) Control Interface offers a multifunctional display and control surface that answers the needs of stylists, product planners, engineers, and most importantly, consumers. Using the same display and control surface, the RTD dramatically changes its appearance and functionality with just a change of software. It features real knobs switches and sliders, which contribute to its intuitiveness and ease of use. [...]

Consumers can benefit from a personalized control layout and software graphics configuration. Graphics may cover the entirety of the RTD, and these can easily change colors and design. The RTD offers all the telematics and digital entertainment options of other multifunctional solutions while remaining intuitive and easy to use.

digital_dash_2

Pryor's concept for a reconfigurable "Digital Dash" with tactile input methods

In examining Pryor's previous patents, we discovered that Apple acquired the rights to a number of his patents and patent applications related to the technology, as well as future patents derived from those works, back in March 2010. A copy of the assignment agreement was filed with the patent office shortly after.


Other patents related to the "Digital Dash" initiative include methods for sensing touch inputs on displays such as vehicle navigation systems, as well as additional details on how in-vehicle displays can be dynamically reconfigured.

ios_in_the_car_traffic

Apple's "iOS in the Car" vision for iOS 7

With the technology detailed in these Digital Dash patents dating back to before their 2010 acquisition by Apple, other options for vehicle integration have of course become possible, with Apple having focused on Siri as a means for interacting with navigation and other services while in the car. Apple rolled out an "Eyes Free" mode for Siri in iOS 6 last year, although carmakers are only just getting around to building support for the feature. Apple is becoming even more ambitious in iOS 7 with "iOS in the Car", which would allow iOS devices to take over in-car displays via AirPlay to provide seamless integration.

Popular Stories

space black mbp

Apple Potentially Facing Worst Leak Since iPhone 4 Was Left in a Bar

Monday October 7, 2024 3:03 pm PDT by
Alleged photos and videos of an unannounced 14-inch MacBook Pro with an M4 chip continue to surface on social media, in what could be the worst product leak for Apple since an employee accidentally left an iPhone 4 prototype at a bar in California in 2010. The latest video of what could be a next-generation MacBook Pro was shared on YouTube Shorts today by Russian channel Romancev768, just...
iPhone 17 Slim Feature Single Camera 2

10 Reasons to Wait for Next Year's iPhone 17

Tuesday October 8, 2024 5:45 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iPad mini review thumb

iPad Mini 7 Coming Next Month: What to Expect

Tuesday October 8, 2024 6:16 am PDT by
Rumors strongly suggest Apple will release the seventh-generation iPad mini in November, nearly three years after the last refresh. Here's a roundup of what we're expecting from the next version of Apple's small form factor tablet, based on the latest rumors and reports. Design and Display The new iPad mini is likely to retain its compact 8.3-inch display and overall design introduced with...
Generic iOS 18

iOS 18.1 With Apple Intelligence: New Features, Release Date, and More

Thursday October 10, 2024 8:26 am PDT by
iOS 18.1 will be released to the public in the coming weeks, and the software update introduces the first Apple Intelligence features for the iPhone. Below, we outline when to expect iOS 18.1 to be released. iOS 18.1: Apple Intelligence Features Here are some of the key Apple Intelligence features in the iOS 18.1 beta so far: A few Siri enhancements, including improved understanding...
apple tv 4k yellow bg feature

Waiting for a New Apple TV? Here's What the Latest Rumors Say

Tuesday October 8, 2024 8:57 am PDT by
The current Apple TV was released two years ago this month, so you may be wondering when the next model will be released. Below, we recap rumors about a next-generation Apple TV. In January 2023, Bloomberg's Mark Gurman reported that a new Apple TV was planned for release in the first half of 2024:Beyond the future smart displays and new speaker, Apple is working on revamping its TV box....
Generic iOS 18

Everything New in iOS 18.1 Beta 6

Monday October 7, 2024 4:27 pm PDT by
We're nearing the end of the iOS 18.1 beta testing process, but Apple is continuing to make tweaks to refine built-in features ahead of when the software launches. With testing winding down, there are fewer new additions, but Apple has made changes worth noting. The new beta is available for both developers and public beta testers. Control Center In the Control Center, Apple has added new...

Top Rated Comments

WestonHarvey1 Avatar
147 months ago
Grotesque mockups.
Score: 12 Votes (Like | Disagree)
ChrisCW11 Avatar
147 months ago
Already prior art on this

I mean, Tesla has a large tablet as a control interface and a few luxury car brands have digital dash concepts already in prototype products.

http://www.engadget.com/2013/01/08/qnx-concept-bentley-continental-gt/

However in general I find that On-screen buttons and control knobs goes against the message of safety while driving.

Currently with "real" buttons, I can adjust the temp, change the volume, or even the a radio station without having to look at the interface. However with a virtual dashboard, I have to first look to ensure I am on the right view, and then I have to look specifically to ensure my finger is in the right area to change a setting, and maintain sight to ensure I reach the right setting value. Tactile feedback such as the screen vibrating when I am in the right area is not "good enough".

This also goes against Apple's "sightless" concepts for bringing more Siri like features into the car that do not require a screen or interface to interact with.

Overall while this concept is "cool", it's overall not safe and should be left in an R&D notebook. This will also encourage bringing "apps" onto the car dashboard which further distracts the driver from doing the one and only thing that matters while in a car, driving.
Score: 8 Votes (Like | Disagree)
carlgo Avatar
147 months ago
...

Currently with "real" buttons, I can adjust the temp, change the volume, or even the a radio station without having to look at the interface. ...

...


Someday, some luxury brand will "introduce" analogue controls and people will be amazed at how easy and safe they are to operate. Then, others will copy that and everyone will look at these screens as old fashioned and stupid.

Actual knobs and buttons are better than virtual ones in every respect.

These screens just impress people who don't know better.
Score: 7 Votes (Like | Disagree)
scottjl Avatar
147 months ago
I have a vehicle with Ford MyTouch in it, have to say it's an absolutely horrible system. Horrible UI, poor performance and regular crashes (black screens of death requiring me to pull over, stop the vehicle, wait a few minutes, then start the car back up to reboot the system). I've had the HVAC go haywire when MFT has crashed on me as well. I've upgraded my system 3 times so far and I'm not alone in issues with MFT (though there are some people who say they have never had a problem).

My next vehicle will have a plain old radio that just plays music, far too much to fail on these systems
Score: 4 Votes (Like | Disagree)
tmarks11 Avatar
147 months ago
I hate touch screen controls in a car. Analog old style knobs and buttons that you can turn and push without looking at are the way to go.

Touch screen controls that you have to look at to operate are a crash waiting to happen. Worse then using a cellphone while driving to induce loss of driver awareness IMHO.

I drove a rental car recently that had all touch screen controls. To change ventilation air from floor vent to defrost required 5 separate pushes of the touchscreen. SELECT CONTROLS... VENTILATION... CHANGE VENT MODE.... SELECT DEFROST ... ARE YOU SURE (YES/NO) :eek:?. Really, like if I pushed defrost by accident the car would blow up! What was the point of the verification screen? Asinine. PITA.
Score: 4 Votes (Like | Disagree)
TimeSquareDesi Avatar
147 months ago
1) Mockups circa the the internet in 1995.

2) This is a great idea and Tesla already has a similar setup in their cars. I have been using a tablet in my car for years and am in the process of mounting an ipad mini in front of my head unit. Nothing beats google maps for navigation!!
Score: 4 Votes (Like | Disagree)