Apple Retail Closely Monitoring Employee Usage of iOS 7, Forbids In-Store Demos for Customers

ios_7_iconApple is carefully monitoring the way that its retail workers are using iOS 7, reports 9to5Mac. Both retail store managers and Apple's Human Resources team have been contacting employees that are found using iOS 7 to ensure that the beta software was installed through official Developer channels.

Apple's retail workers are only authorized to install iOS 7 if they are members of the iOS Developer Program or part of an internal testing project. Employees are not allowed to sign up for a developer account and share the iOS 7 beta with coworkers, as noted in a warning letter that Apple sent out to some retail employees.

Am I allowed to load and use iOS beta software on my devices? Not unless you are a member of the iOS Developer Program, or have been explicitly authorized by management to participate in the development or testing of internal Apple applications as part of an official Apple project.

You may not load iOS beta software onto any other person's iOS device. Employees are not authorized to receive iOS beta software from any third parties, even if those third parties are iOS Developer Program members.

Employees have also been forbidden from showing the iOS 7 beta to Apple Store customers. According to retail workers who spoke to 9to5Mac, Apple is "super strict" about all iOS 7 usage in store. "We could get fired for showing a customer iOS 7 on our phones because of the Apple Developer NDA agreement," said one employee.

Customers who bring in malfunctioning phones running iOS 7 will not be able to have them serviced in store either, as Apple has implemented guidelines preventing Geniuses from working on phones running the beta software.

Apple routinely uses its retail employees to test and improve software. Last year, Apple relied on its workers to help improve its Maps app, and this year, certain employees have been given access to OS X Mavericks for beta testing purposes.

iOS 7, which offers a radical design overhaul along with a number of performance enhancements, is currently only available to developers. The final version of the software is expected to be released this fall alongside the next generation iPhone.

Related Forum: iOS 7

Popular Stories

iOS 26 Battery Glass Feature

iOS 26.1 Beta Liquid Glass Battery Drain Test: Tinted vs Clear Mode

Friday October 24, 2025 2:30 pm PDT by
In the fourth iOS 26.1 beta, Apple added a "Tinted" option that reduces the translucency of Liquid Glass for those who prefer a more opaque look. I saw some comments wondering whether the setting might preserve battery life, so I thought I'd do some testing. Test Settings I did four separate tests using the iPhone 17 Pro Max, and I kept the parameters as similar as possible. Here are the...
iOS 26

iOS 26.1 Coming Soon With These 8 New Features for Your iPhone

Wednesday October 22, 2025 6:15 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
iOS 26 Maps Glass

Apple Reportedly Moving Ahead With Ads in Maps App

Sunday October 26, 2025 6:22 am PDT by
Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports. In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in...
Emergency SOS via Satellite iPhone YT

iPhone 18 Pro Rumored to Support Full 5G Satellite Internet

Friday October 24, 2025 7:18 am PDT by
At least some new iPhone models launching next year may support full 5G satellite internet, according to a report this week from The Information. "Apple plans to add support in upcoming iPhones as early as next year for 5G networks that aren't tethered to Earth's surface, which includes satellites," the report said. "That would give the iPhone full internet access over satellite," it added. ...
trump white house ballroom

Apple Donating to Trump's $350M White House Ballroom Project

Thursday October 23, 2025 3:55 pm PDT by
Apple is one of several tech companies that will contribute to the construction of U.S. President Donald Trump's 90,000-square-foot ballroom, reports CNN. Construction began on the ballroom this week, and the White House's east wing was torn down. Trump claims that the ballroom will cost $350 million, and that it will be privately funded through donations. The cost has already increased $150 ...
iPhone 17 Colors

iPhone 18 Rumored to Feature 50% More RAM

Saturday October 25, 2025 2:57 am PDT by
Apple's upcoming iPhone 18 could feature 50% more memory than its predecessor, according to Korea's The Bell. With its latest iPhone lineup, the iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max feature 12GB of memory. This is a significant increase of 4GB more their predecessors, largely driven by the demands of on-device artificial intelligence processing. The iPhone 17 is the only new...
All Screen iPhone 2027 Feature 1

Report: Apple to Skip 'iPhone 19' Name for 'iPhone 20'

Thursday October 23, 2025 4:28 am PDT by
Apple's new iPhone lineup launched in the fall of 2027 will be called the "iPhone 20" models, rather than the "iPhone 19," according to research firm Omdia. Speaking at a conference in Seoul (via ETNews), Omdia Chief Researcher Heo Moo-yeol corroborated rumors that Apple plans to move the launch of its standard iPhone to the first half of the year and provided some additional clarity about...
iOS 26 Feature

iOS 26 Leaker Being Sued by Apple is Actually a 'Lifelong Apple Fanboy'

Friday October 24, 2025 9:20 am PDT by
In July, Apple sued well-known YouTuber Jon Prosser and his acquaintance Michael Ramacciotti over alleged theft of the company's trade secrets, after Prosser leaked some iOS 26 details in videos uploaded to his YouTube channel Front Page Tech. If you are not caught up on the lawsuit, read our initial coverage to learn more. Earlier this week, Prosser told The Verge he has "been in active...
maxresdefault

The MacRumors Show: iPhone Air Is in Trouble

Friday October 24, 2025 8:32 am PDT by
On this week's episode of The MacRumors Show, we discuss the latest rumors about the iPhone Air not selling as well as Apple hoped. Subscribe to The MacRumors Show YouTube channel for more videos There have been many recent reports suggesting the iPhone Air has failed to catch on with consumers, with Apple moving to cut production due to lower-than-expected sales. The first warning sign was...

Top Rated Comments

wesk702 Avatar
161 months ago
It can't be that big of a deal to show a customer a preview of things to come.

If it's buggy and can lead to negative impressions, you bet it can.
Score: 26 Votes (Like | Disagree)
GSPice Avatar
161 months ago
Totally understandable. Otherwise they'd probably have a jailbreak bar, too..
Score: 15 Votes (Like | Disagree)
appleisking Avatar
161 months ago
Its probably news to you, but there is such a thing as objectively bad design, and iOS 7 is reflective of such. Just because something is popular does not mean its quality.

If Ive redesigned the Coke cans, they'd look like this:

Image (http://i.huffpost.com/gen/1190020/original.jpg)

And you'd probably still praise it.

This is not the thread to go off on a rant about how bad ios7 design is. The article has nothing to do with that. Go explore the million threads on that topic and get into arguments there.
Score: 9 Votes (Like | Disagree)
funnyboy88 Avatar
161 months ago
As a former Apple store employee, I perfectly understand Apple's stance here. iOS 7 is for developer testing. It is inappropriate to demo it as a product. It also creates an inconsistent customer experience as any demo would not be widely available. You'd end up running around the store looking for your one employee friend who has it on his phone. Then you find out he is on lunch break and the customer gets pissy that they can't see iOS 7 and will say, "Well then I guess Apple isn't interested in my business." Or "Another employee showed me iOS 7, why can't you?!" You have no idea how pissy customers can be.
Score: 9 Votes (Like | Disagree)
mj1108 Avatar
161 months ago
This seems heavy handed and silly.

What wrong with showing someone a little ios 7. Are they afraid it's so bad that people will run to android? Most people who would be interested in a sneak peek would be fully aware it is beta and will have glitches and may change before the final release.

I think it would bring more traffic to the stores and generate some excitement.
Part of the problem is, there are some people who don't know or realize what BETA is. If someone walks in off the street, sees iOS7 on a phone, tries it and finds parts of it buggy, etc...they could think iOS7 is a buggy piece of crap.
Score: 8 Votes (Like | Disagree)
Tubamajuba Avatar
161 months ago
Smart move. They don't want customers to see the elementary school Fisher Price iOS and go "ohhh, thats the new iOS? I'll, uhh, you can..hmmm....Oh is that a Microsoft Store?"

Are you serious?

This stuff wasn't even funny on June 10.
Score: 8 Votes (Like | Disagree)