Haswell-Based MacBook Airs See Minor Speed Boosts Alongside Battery Life Focus

With the introduction of its new Haswell-based MacBook Air models yesterday, Apple revealed a strong emphasis on battery life, pushing the rated operating time from five hours to nine hours on the 11-inch model and from seven hours to 12 hours on the 13-inch model.

Even with the focus on battery life, Apple was also able to bring some minor performance improvements, as seen in Geekbench 2 benchmarking results highlighted by Primate Labs. Overall, the new MacBook Air models performed 3-8% better than their previous-generation counterparts.

With Haswell, Intel's focus was on reducing power usage. Rather than improve performance by 25%, Intel improved performance by 10% while consuming 25% less power.

Apple then went a step further. Apple reduced power usage even more by selecting processors with lower frequencies. In the low-end Air, the frequency has been reduced to 1.3 GHz from 1.7 GHz, while in the high-end Air, the frequency has been reduced to 1.7 GHz from 2.0 GHz.

macbook_air_2013_geekbench
The new MacBook Air is available now through Apple's online store, although the company recommends waiting until tomorrow before trying to obtain one at any of its retail stores. Pricing begins at $999 for the 11-inch models, with the 13-inch models starting at $1099.

Related Roundup: MacBook Air
Buyer's Guide: MacBook Air (Neutral)

Top Rated Comments

(View all)
Avatar
95 months ago
WHAT? No touch screen MBA ? Wheres the innovation ? Who cares about battery life?? thats it im moving to android .

:rolleyes:

/S
Score: 26 Votes (Like | Disagree)
Avatar
95 months ago

I was hoping for a retina MacBook Air, but they announced this instead. I have even more reason to skip out on this model. I'll settle with the previous generation instead. :(


If only Apple sold a 13 inch retina laptop!
Score: 19 Votes (Like | Disagree)
Avatar
95 months ago
still waiting for rmbp update :-(
Score: 14 Votes (Like | Disagree)
Avatar
95 months ago

I was hoping for a retina MacBook Air, but they announced this instead. I have even more reason to skip out on this model. I'll settle with the previous generation instead. :(


The real reason to get this year's model is if you need longer battery life. 5 to 9 and 7 to 12 are huge differences. Close to double.

If you're always on the road, this is a no-brainer upgrade. For those who mainly use their laptops near power sources, there is no need to upgrade.
Score: 13 Votes (Like | Disagree)
Avatar
95 months ago

WHAT? No touch screen MBA ? Wheres the innovation ? Who cares about battery life?? thats it im moving to android .

:rolleyes:

/S

I do note your sarcasm.... these are typical Samsung troll comments that litter these boards.

Apple doesn't add a touchscreen to their laptops? No innovation.
Apple DOES add a touchscreen to their laptops? Playing catch up.

Say that you hate something Apple did? Good feedback, open minded
Say that you like something Apple did? You're a brain-less fanboy.

This Samsung/Apple war is so much like politics, where the Samsung fans are trying to control the conversation by saying that nothing Apple can do is good. Samsung fans are playing the offensive, forcing Apple fans to play the defensive. It's working so far.
Score: 9 Votes (Like | Disagree)
Avatar
95 months ago
I was hoping for a retina MacBook Air, but they announced this instead. I have even more reason to skip out on this model. I'll settle with the previous generation instead. :(
Score: 9 Votes (Like | Disagree)

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