Haswell-Based MacBook Airs See Minor Speed Boosts Alongside Battery Life Focus

With the introduction of its new Haswell-based MacBook Air models yesterday, Apple revealed a strong emphasis on battery life, pushing the rated operating time from five hours to nine hours on the 11-inch model and from seven hours to 12 hours on the 13-inch model.

Even with the focus on battery life, Apple was also able to bring some minor performance improvements, as seen in Geekbench 2 benchmarking results highlighted by Primate Labs. Overall, the new MacBook Air models performed 3-8% better than their previous-generation counterparts.

With Haswell, Intel's focus was on reducing power usage. Rather than improve performance by 25%, Intel improved performance by 10% while consuming 25% less power.

Apple then went a step further. Apple reduced power usage even more by selecting processors with lower frequencies. In the low-end Air, the frequency has been reduced to 1.3 GHz from 1.7 GHz, while in the high-end Air, the frequency has been reduced to 1.7 GHz from 2.0 GHz.

macbook_air_2013_geekbench
The new MacBook Air is available now through Apple's online store, although the company recommends waiting until tomorrow before trying to obtain one at any of its retail stores. Pricing begins at $999 for the 11-inch models, with the 13-inch models starting at $1099.

Related Roundup: MacBook Air
Related Forum: MacBook Air

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Production Will Reportedly Begin Ramping Up in October

Tuesday July 23, 2024 2:00 pm PDT by
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Generic iPhone 17 Feature With Full Width Dynamic Island

Kuo: Ultra-Thin iPhone 17 to Feature A19 Chip, Single Rear Camera, Semi-Titanium Frame, and More

Wednesday July 24, 2024 9:06 am PDT by
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Less Than Two Months Away: Everything We Know

Thursday July 25, 2024 5:43 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
icloud private relay outage

iCloud Private Relay Experiencing Outage

Thursday July 25, 2024 3:18 pm PDT by
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...

Top Rated Comments

Ventilatedbrain Avatar
145 months ago
WHAT? No touch screen MBA ? Wheres the innovation ? Who cares about battery life?? thats it im moving to android .

:rolleyes:

/S
Score: 26 Votes (Like | Disagree)
samac92 Avatar
145 months ago
I was hoping for a retina MacBook Air, but they announced this instead. I have even more reason to skip out on this model. I'll settle with the previous generation instead. :(

If only Apple sold a 13 inch retina laptop!
Score: 19 Votes (Like | Disagree)
Ricanlegend Avatar
145 months ago
still waiting for rmbp update :-(
Score: 14 Votes (Like | Disagree)
bbeagle Avatar
145 months ago
I was hoping for a retina MacBook Air, but they announced this instead. I have even more reason to skip out on this model. I'll settle with the previous generation instead. :(

The real reason to get this year's model is if you need longer battery life. 5 to 9 and 7 to 12 are huge differences. Close to double.

If you're always on the road, this is a no-brainer upgrade. For those who mainly use their laptops near power sources, there is no need to upgrade.
Score: 13 Votes (Like | Disagree)
bbeagle Avatar
145 months ago
WHAT? No touch screen MBA ? Wheres the innovation ? Who cares about battery life?? thats it im moving to android .

:rolleyes:

/S
I do note your sarcasm.... these are typical Samsung troll comments that litter these boards.

Apple doesn't add a touchscreen to their laptops? No innovation.
Apple DOES add a touchscreen to their laptops? Playing catch up.

Say that you hate something Apple did? Good feedback, open minded
Say that you like something Apple did? You're a brain-less fanboy.

This Samsung/Apple war is so much like politics, where the Samsung fans are trying to control the conversation by saying that nothing Apple can do is good. Samsung fans are playing the offensive, forcing Apple fans to play the defensive. It's working so far.
Score: 9 Votes (Like | Disagree)
JayCee842 Avatar
145 months ago
I was hoping for a retina MacBook Air, but they announced this instead. I have even more reason to skip out on this model. I'll settle with the previous generation instead. :(
Score: 9 Votes (Like | Disagree)