Minimalist iOS 7 Banner Goes Up at Moscone West for WWDC 2013

by

Apple is putting up new banners promoting iOS 7 at the Moscone Center where its Worldwide Development Conference is taking place next week, as noticed by MacStories.

The company had previously confirmed that the next version of the iOS operating system would be unveiled at WWDC. The extremely simple banner features a svelte number 7 against a minimalist background.

Ios7big

Click image for full size

The banner is very different stylistically from the more traditional iOS 6 banners that Apple used last year.

Some of the banners already up at the Moscone Center include the tagline 'Where a whole new world's developing'.

WWDC begins Monday with the conference opening with Apple's annual keynote presentation. The company is expected to unveil iOS 7, OS X 10.9, the iRadio streaming music service and new Mac notebook models.

Update: The 7 appears to be from Helvetica Neue Ultra Light, an extremely thin variant of Helvetica.

Thin7

Related Roundup: WWDC 2021
Related Forums: iOS 7, Apple, Inc and Tech Industry

Top Rated Comments

kas23 Avatar
kas23
106 months ago
OMG, Apple even made iOS thinner!
Score: 129 Votes (Like | Disagree)
Mac21ND Avatar
Mac21ND
106 months ago
The Scott Forstall version:
Score: 88 Votes (Like | Disagree)
mrat93 Avatar
mrat93
106 months ago
I try to tell myself that I'm not a fanboy, but getting excited over a frickin' "7" on a banner isn't helping my case.
Score: 65 Votes (Like | Disagree)
AustinIllini Avatar
AustinIllini
106 months ago
In before

"Are you sure it's not the iPhone 7? It is the seventh iPhone after all!"
Score: 64 Votes (Like | Disagree)
dieselboy27 Avatar
dieselboy27
106 months ago
I sincerely hope that 7 is more than just some new icons and flatter UI.
Score: 33 Votes (Like | Disagree)
Stuipdboy1000 Avatar
Stuipdboy1000
106 months ago
9to5mac have a better quality snap of the banner.

Score: 32 Votes (Like | Disagree)
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