Apple Begins Decorating Moscone Center for WWDC 2013, 'Where A Whole New World's Developing' - MacRumors
Skip to Content

Apple Begins Decorating Moscone Center for WWDC 2013, 'Where A Whole New World's Developing'

Apple has begun decorating the Moscone Center ahead of its Worldwide Developers Conference next week. 9to5Mac has posted one image of a banner inside the building featuring the tagline 'Where a whole new world's developing'.

The banner use the same color scheme as the WWDC invitations sent out in April.

Wwdcbanner
MacStories has also shared a picture of workers installing WWDC graphics on the outside of Moscone.

Mosconeoutside 1
Workers will continue installing graphics throughout the day and readers are encouraged to send their photographs to tips@macrumors.com.

Popular Stories

iOS 27 Next to iPhone

Here's When iOS 27 Rolls Out Today in Every Time Zone [Update: It's Out]

Sunday September 13, 2026 3:00 am PDT by
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking! Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...
Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....

Top Rated Comments

Ingot Avatar
173 months ago
I feel some sickness coming on Monday morning...
Score: 24 Votes (Like | Disagree)
Santabean2000 Avatar
173 months ago
Apple becoming a more transparent company..?

Edit: Where a whole new world is developing; intriguing tagline. I suspect it means that the ATV will get its own App store; the new colour icons symbolise new apps for the ATV.
Score: 24 Votes (Like | Disagree)
Wayfarer Avatar
173 months ago
You heard it here first!



Powerbook G5s next Tuesday?! :eek:
Score: 23 Votes (Like | Disagree)
SamGabbay Avatar
173 months ago
& so it begins.
Score: 22 Votes (Like | Disagree)
Antares Avatar
173 months ago
A whole new world
That's where we'll be
A thrilling chase
A wondrous place
For you and me

There'll be iOS7
For us to explore
A new Mac OS X
And hardware galore
There'll be so much to see!

A whole new world
A whole new world!
Score: 20 Votes (Like | Disagree)
KieranDotW Avatar
173 months ago
That banner clearly indicates Apple's getting rid of the grid-locked apps on iOS 7, now your apps will just sit jumbled in a pile at the bottom of the screen :rolleyes:
Score: 20 Votes (Like | Disagree)