YouTube's Mobile Ad Sales Triple Soon After Debuting Ad-Enabled iOS App

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youtubeBloomberg is reporting that YouTube has seen its mobile ad sales triple in the past six months, which is partly due to increased usage of its ad-enabled YouTube apps on both iOS and Android.

The company has seen a 42 percent increase in app usage from a year ago, with 70 million smartphone owners using the app in March the United States.

The recent growth in usage follows Apple Inc.'s decision last year to drop YouTube as a core application in the iOS software for iPhones and iPads, said Phil Farhi, director of product management at YouTube

Six months ago Google launched a native YouTube app months after we reported that Apple was set to remove the stock YouTube app with iOS 6. The stock app that had been included with iOS since 2007 did not include ads, but YouTube's new iOS app frequently features ads before videos are played.

Top Rated Comments

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94 months ago

I ususally look away when the ads pop up on my iPhone anyways. ;)


Don't say that! Next thing you know they'll be adding facial recognition that makes sure you watch them.
Score: 7 Votes (Like | Disagree)
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94 months ago
Just when will these advertisers realize that they are not going to gain any revenue by advertising with Google annoying the hell out of everyone?
I can't even watch a single video clip without getting an annoying ad that just blocks the subtitle.
Score: 7 Votes (Like | Disagree)
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94 months ago
I ususally look away when the ads pop up on my iPhone anyways. ;)
Score: 4 Votes (Like | Disagree)
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94 months ago
Jailbreak & block them
Score: 3 Votes (Like | Disagree)
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94 months ago
Use Jasmine instead. No ads and i can watch HQ videos on mobile data instead of stupid auto throttling.

If you're gonna feed me ads at least let me decided what quality to watch it at. Idiots.
Score: 3 Votes (Like | Disagree)
Avatar
94 months ago

A bunch of complainers in here. Sheesh!

Most shows on TV have ads, so maybe they should get rid of that too :rolleyes:


TV doesn't count. It's an outdated, archaic media model. Built on ads originally to keep it up and running. However paying for cable well, a conversation for later.

As for YouTube - the data plan I PAY for on my mobile phone is mine. I should not have to PAY to watch ****** ads on a mobile device. I don't support ad supported apps at all. I'm not a walking billboard. Either give me an option to pay NOT to see it or don't waste my data.

Same with Hulu+. $8 dollars a month and still sit through ads. How the hell does that work? I am better off torrenting what I want to watch WITHOUT ADS and other BS. Free. Again, using my data that I pay for to show your ads that again, I pay for.

It's a ****** dynamic.
Score: 2 Votes (Like | Disagree)

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