youtubeBloomberg is reporting that YouTube has seen its mobile ad sales triple in the past six months, which is partly due to increased usage of its ad-enabled YouTube apps on both iOS and Android.

The company has seen a 42 percent increase in app usage from a year ago, with 70 million smartphone owners using the app in March the United States.

The recent growth in usage follows Apple Inc.'s decision last year to drop YouTube as a core application in the iOS software for iPhones and iPads, said Phil Farhi, director of product management at YouTube

Six months ago Google launched a native YouTube app months after we reported that Apple was set to remove the stock YouTube app with iOS 6. The stock app that had been included with iOS since 2007 did not include ads, but YouTube's new iOS app frequently features ads before videos are played.

Top Rated Comments

JoeyCloverfield Avatar
157 months ago
I ususally look away when the ads pop up on my iPhone anyways. ;)

Don't say that! Next thing you know they'll be adding facial recognition that makes sure you watch them.
Score: 7 Votes (Like | Disagree)
B4U Avatar
157 months ago
Just when will these advertisers realize that they are not going to gain any revenue by advertising with Google annoying the hell out of everyone?
I can't even watch a single video clip without getting an annoying ad that just blocks the subtitle.
Score: 7 Votes (Like | Disagree)
JayCee842 Avatar
157 months ago
I ususally look away when the ads pop up on my iPhone anyways. ;)
Score: 4 Votes (Like | Disagree)
Bathplug Avatar
157 months ago
Jailbreak & block them
Score: 3 Votes (Like | Disagree)
daneoni Avatar
157 months ago
Use Jasmine instead. No ads and i can watch HQ videos on mobile data instead of stupid auto throttling.

If you're gonna feed me ads at least let me decided what quality to watch it at. Idiots.
Score: 3 Votes (Like | Disagree)
AbSoluTc Avatar
157 months ago
A bunch of complainers in here. Sheesh!

Most shows on TV have ads, so maybe they should get rid of that too :rolleyes:

TV doesn't count. It's an outdated, archaic media model. Built on ads originally to keep it up and running. However paying for cable well, a conversation for later.

As for YouTube - the data plan I PAY for on my mobile phone is mine. I should not have to PAY to watch ****** ads on a mobile device. I don't support ad supported apps at all. I'm not a walking billboard. Either give me an option to pay NOT to see it or don't waste my data.

Same with Hulu+. $8 dollars a month and still sit through ads. How the hell does that work? I am better off torrenting what I want to watch WITHOUT ADS and other BS. Free. Again, using my data that I pay for to show your ads that again, I pay for.

It's a ****** dynamic.
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone 16 Battery Life Feature

iOS 26's New Battery Life Mode Available Only on These iPhone Models

Saturday June 21, 2025 9:02 am PDT by
Last week, we reported that iOS 26 introduces an opt-in Adaptive Power Mode on the iPhone, alongside the existing Low Power Mode. Apple says that Adaptive Power Mode can make "small performance adjustments" when necessary to extend an iPhone's battery life, including slightly lowering the display brightness or allowing some activities to "take a little longer." The full description of...
apple wallet drivers license feature iPhone 15 pro

iPhone Driver's Licenses: These 17 U.S. States Offer Them or Will Later

Thursday June 19, 2025 11:28 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states and Puerto...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 21, 2025 2:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices from credible sources. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X...
ios 26 call holding

iOS 26 Beta is Hiding a New Ringtone — Here's What It Sounds Like

Thursday June 19, 2025 7:25 pm PDT by
Apple is hiding a new ringtone within iOS 26. The new ringtone is an alternative version of the existing Reflection ringtone, which has been the default ringtone since the iPhone X was released in 2017. It was discovered within the code for the first developer beta of iOS 26, but it remains hidden, so you will not find it in the list of ringtones available in the Settings app for now. It...
All Screen iPhone 2027 Feature 1

iPhone Reportedly Moving to All-Screen Design in Two Stages

Sunday June 22, 2025 3:58 pm PDT by
Apple has long been working towards an iPhone with an all-screen design, and it might finally achieve the feat in a few more years from now. In his Power On newsletter today, Bloomberg's Mark Gurman said that Apple will shrink the size of the Dynamic Island on new iPhone models released next year. A year after that, he expects Apple to release a redesigned 20th-anniversary iPhone model....
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 14, 2025 5:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
Wi Fi WiFi General Feature

iOS 26 Adding Two New Wi-Fi Features, Allows AirDrop and AirPlay Alternatives

Saturday June 21, 2025 7:02 am PDT by
iOS 26 is gaining two new Wi-Fi features, including Captive Assist and Wi-Fi Aware. MacRumors contributor Aaron Perris discovered a reference to Captive Assist within the code for the first iOS 26 developer beta, but Apple has yet to enable the feature. It should be available by the time the software update is released later this year. In his Power On newsletter last month, Bloomberg's...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Monday June 16, 2025 8:45 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro's Alleged Vapor Chamber Cooling System Partly Revealed

Sunday June 22, 2025 6:37 am PDT by
Apple's upcoming iPhone 17 Pro and iPhone 17 Pro Max models are rumored to be equipped with a vapor chamber cooling system, and a leaker known as Majin Bu today shared a photo of an alleged copper thermal plate for the system. Many high-end Android smartphones like Samsung's Galaxy S25 Ultra are equipped with a vapor chamber cooling system, which can manage heat dissipation inside the...