Bloomberg is reporting that YouTube has seen its mobile ad sales triple in the past six months, which is partly due to increased usage of its ad-enabled YouTube apps on both iOS and Android.
The company has seen a 42 percent increase in app usage from a year ago, with 70 million smartphone owners using the app in March the United States.
The recent growth in usage follows Apple Inc.'s decision last year to drop YouTube as a core application in the iOS software for iPhones and iPads, said Phil Farhi, director of product management at YouTube
Six months ago Google launched a native YouTube app months after we reported that Apple was set to remove the stock YouTube app with iOS 6. The stock app that had been included with iOS since 2007 did not include ads, but YouTube's new iOS app frequently features ads before videos are played.