Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Foxconn Seeks to Offset Slowing Apple Growth With Software and Licensed Apple Accessories
The Wall Street Journal now follows up with more on Foxconn's expansion plans, reporting that the company is looking at a software push into mobile applications and cloud services to complement its existing expertise in hardware. Foxconn is reportedly also moving to enter the accessory business, recognizing the relatively high profit margins available for such products. That accessory business will reportedly include officially licensed Apple accessories sold under Foxconn's own brand.
Hon Hai is also reviewing plans to make accessories such as data transmission cables, headphones and keyboards under the Foxconn brand, said executives who have direct knowledge of the plan.The market for third-party Apple accessories is of course already well established and offers a wide array of products, but some may hope that Foxconn's existing partnership with Apple for manufacturing of the company's flagship products could lead to innovative new accessories that could come to market more quickly than those from competitors.
"Chairman (Terry Gou) has ordered all business units to produce peripheral accessories of electronics products as it is more profitable than assembly services. We also plan to license Apple's technology to make some own-brand accessories that are compatible with iPhones and iPads," said one of the executives.