michael_gartenbergForbes reports that former Gartner research director Michael Gartenberg has joined Apple. While his exact position at Apple hasn't been revealed, Gartenberg is said to be working under Apple marketing chief Phil Schiller.

This isn’t Gartenberg’s first time jumping into one of the technology companies he tracks — though his last foray lasted less than a month. In Feb. 2007, he joined Microsoft as an “enthusiastic evangelist,” a job he described at the time as being designed to “engage and work with enthusiasts and other influencers and show them all the cool stuff that Microsoft is doing. In short, it’s our job to act as the bridge between Microsoft and end users.” But he left Microsoft in March 2007 and resumed his role as a tech analyst, saying “at my core, I am an analyst. It’s what I do and I do it well and after much thought, I realize I’m just not ready to stop doing that job just yet.”

Gartner is one of the highest-profile technology research firms tracking, and the firm's estimates of product sales are commonly cited by Apple in its presentations. Gartenberg has long been a fixture in the research and analysis community, and has served as an occasional contributor to Macworld and other publications.

Top Rated Comments

akm3 Avatar
118 months ago
Two professions skilled at making things up and lying. Marketing and analysts. Lots of good skill cross-over there...

(I don't know THIS particular analyst being awful like say, Katy Huberty, but the profession has a worse rep than lawyers.)
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
apple music

Apple Increases Apple Music Subscription Price for Students in Several Countries

Sunday May 22, 2022 1:57 am PDT by
Apple has silently increased the price of its Apple Music subscription for college students in several countries, with the company emailing students informing them their subscription would be slightly increasing in price moving forward. The price change is not widespread and, based on MacRumors' findings, will impact Apple Music student subscribers in but not limited to Australia, the...
iPhone 13 Face ID

'High-End' iPhone 14 Front-Facing Camera to Cost Apple Three Times More

Monday May 23, 2022 7:05 am PDT by
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports. Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...