Android and iOS Continue to Dominate Smartphone Market as Windows Phone Shows Signs of Life - MacRumors
Skip to Content

Android and iOS Continue to Dominate Smartphone Market as Windows Phone Shows Signs of Life

Following up on its April report breaking down mobile phone shipments by manufacturer for the first quarter of 2013, research firm IDC today issued a new report looking at shipments from an operating system perspective. The report unsurprisingly shows that Android and iOS continue to dominate the smartphone market with over 92% of shipments during the quarter, with Android's broad availability driving it to represent 75% of all shipments.

Apple iOS marked its largest ever first quarter volume on the strength of its iPhone shipment volumes, yet the operating system posted a year-over-year decline in market share and lower year-over-year shipment growth than the overall market. Although demand remains strong worldwide, the iOS experience has remained largely the same since the first iPhone debuted in 2007. That appears ready to change as online rumors and speculation predict a massive overhaul of the user interface when iOS 7 debuts.

idc_1Q13_phones_os

Worldwide Smartphone Shipments in 1Q13 in Millions of Units (Source: IDC)

The gains by Android and iOS over the last several years have come at the expense of every other operating system, but IDC's numbers reveal that Windows Phone is beginning to see signs of life with shipments more than doubling year over year, although its share of the market remains low at 3.2%.

Still, Windows Phone was the only minor competitor to gain share over the previous year, with BlackBerry continuing its slide in falling to 2.9%, although IDC suggests the launch of BB10 may bolster BlackBerry's numbers going forward. Linux and Symbian also saw significant share losses as their former supporters have shifted focus to Android and Windows Phone.

Popular Stories

apple pro tell logo

Apple Launching Five New Products Today

Thursday November 5, 2026 12:59 am PST by
Apple is launching five new products on Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from today: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...
silver iphone 18 pro

Apple Rumored to Drop the iPhone's Action Button Next Year

Friday November 6, 2026 6:07 am PST by
Apple plans to merge the iPhone's Action button with the Camera Control starting next year, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker claimed that a single press of the combined button would open the camera, while a long press would trigger the function assigned to the Action button. They explicitly clarified that the dedicated Action button would ...
hero medium 2x feature1

Apple Surveys iPhone Duo Buyers About Crease and Camera

Thursday November 5, 2026 4:22 pm PST by
Apple is sending email surveys to some iPhone Duo buyers to get feedback on display size, crease, under-display camera, and other features. The first question asks why the buyer chose the iPhone Duo now, with answers like "I wanted to try Apple's first foldable," "It was an impulse purchase," and "I expect smartphone prices to increase." Other questions ask about the size of the iPhone...

Top Rated Comments

176 months ago
The way I see this chart,it's Android that's dominating...
Score: 22 Votes (Like | Disagree)
176 months ago
iOS and Android dominating the market? I would say more like Android dominates the market, and apple only has 17%... not much domination by any standard.

With iOS' 6.8% year over year growth and Androids 79.5%, I find hard to agree that iOS is "dominating" the market.
Score: 21 Votes (Like | Disagree)
176 months ago
I still remember when the iPhone 'only sold 4-6 million units' in a quarter. And now, Windows Phone sales are considered disappointing with 'only 7 million sold units' in one single quarter.

I think they are doing great - and I believe that it is unreasonable to expect that a company goes from selling 3 million units to 30 million units a quarter. Going from 3 million to 7 million, like Windows Phone, year-over-year is a great accomplishment. :)
Score: 16 Votes (Like | Disagree)
pgiguere1 Avatar
176 months ago
Score: 15 Votes (Like | Disagree)
Sora Avatar
176 months ago
What most people don't realize is that there is only 1 manufacturer of iOS devices - Apple.

There are hundreds of manufacturers of Android capable devices.

You can't compare the output of 1 manufacturer to the output of combining 100's of manufacturers. Doesn't lend itself to a even comparison.

That said I'm very impressed with where Apple is from a manufacturing stand point. Year over year they have demonstrated that they can continue to ship more units (through more efficient manufacturing methods or strategic retail alignments). Impressive.
Score: 10 Votes (Like | Disagree)
ArtOfWarfare Avatar
176 months ago
The market share difference between MS and Apple shrunk by 7% Y/Y... If both companies repeat their performance for the next two years, MS will overtake Apple.

Of course, Android is still crushing all.

Seems odd... Whenever I look around myself it seems Apple is at 70-90% and Android is everything else (so 30-10%.)

Evidently my view of the world is narrow, as the numbers are reverse that.
Score: 9 Votes (Like | Disagree)
Latest Stories
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
12 hours ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
13 hours ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
14 hours ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
15 hours ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
18 hours ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
18 hours ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
19 hours ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
19 hours ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
20 hours ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
20 hours ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
21 hours ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
21 hours ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
21 hours ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
22 hours ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
1 day ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
1 day ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
2 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
2 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
2 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
2 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
2 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
2 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
2 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
2 days ago
Instagram's Edits Video Editor is Now Available on Mac
Instagram's Edits Video Editor is Now Available on Mac
2 days ago
Prevent Siri and Search From Accessing Specific iPhone Apps
Prevent Siri and Search From Accessing Specific iPhone Apps
2 days ago
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
2 days ago
MacBook Pro PROLED XDR Reviews Are In: Is the Touchscreen Worth It?
MacBook Pro PROLED XDR Reviews Are In: Is the Touchscreen Worth It?
2 days ago
Early Black Friday Accessory Deals at Amazon Include TVs, Headphones, and Charging Devices
Early Black Friday Accessory Deals at Amazon Include TVs, Headphones, and Charging Devices
2 days ago
Apple Creator Studio App Updates Rolling Out, Starting With Logic Pro
Apple Creator Studio App Updates Rolling Out, Starting With Logic Pro
2 days ago