Survey Shows Pre-Launch Demand for Apple's iWatch on Par With iPad
A new ChangeWave survey shows that consumers have a similar level of interest in buying a rumored Apple iWatch, as were interested in buying an Apple tablet just before the iPad was announced.
19% of respondents indicated they are 'very' or 'somewhat' likely to buy an iWatch, with current Apple product owners significantly more likely than others to want an iWatch.
The survey results show very strong consumer interest – with 5% of respondents saying they areVery Likely and 14% Somewhat Likely to buy an "iWatch" for themselves or someone else.
How does this level of interest compare to earlier Apple products before they were formally announced?
While there are no exact comparisons, here are the Apple "iWatch" results in relation to the ChangeWave pre-release findings for two earlier very successful Apple launches – a January 2010 survey on the original Apple Tablet and an August 2005 survey on the Apple Intel Mac.
Rumors about the iWatch have suggested the device will run a "full" version of iOS, rather than the simpler operating system seen on the iPod nano. Additionally, The New York Times claimed the watch would have a curved glass screen.
Apple CEO Tim Cook said last year that wearable devices were "an interesting area", though "the book hasn't been written on that yet."