Survey Shows Pre-Launch Demand for Apple's iWatch on Par With iPad

A new ChangeWave survey shows that consumers have a similar level of interest in buying a rumored Apple iWatch, as were interested in buying an Apple tablet just before the iPad was announced.

19% of respondents indicated they are 'very' or 'somewhat' likely to buy an iWatch, with current Apple product owners significantly more likely than others to want an iWatch.

The survey results show very strong consumer interest – with 5% of respondents saying they areVery Likely and 14% Somewhat Likely to buy an "iWatch" for themselves or someone else.

How does this level of interest compare to earlier Apple products before they were formally announced?

While there are no exact comparisons, here are the Apple "iWatch" results in relation to the ChangeWave pre-release findings for two earlier very successful Apple launches – a January 2010 survey on the original Apple Tablet and an August 2005 survey on the Apple Intel Mac.

NewImage
Rumors about the iWatch have suggested the device will run a "full" version of iOS, rather than the simpler operating system seen on the iPod nano. Additionally, The New York Times claimed the watch would have a curved glass screen.

Apple CEO Tim Cook said last year that wearable devices were "an interesting area", though "the book hasn't been written on that yet."

Related Roundup: Apple Watch Series 7
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: Apple Watch

Top Rated Comments

imgonephishin Avatar
111 months ago
I frequently plan to buy products about which I:

* know nothing about the price
* know nothing about the looks
* know nothing about the functionality
* know nothing about the release date

Sign me up!
Score: 33 Votes (Like | Disagree)
mmccaskill Avatar
111 months ago
Maybe I am in the minority but I have zero interest in this product.
Score: 22 Votes (Like | Disagree)
crackbookpro Avatar
111 months ago
So the battery dies... and you just have an i#%*$@(iCrap), and not even a watch.

This iWatch will not even come close to the demand & market opportunity that the iPad ever had... report is bogussssssssss.
Score: 17 Votes (Like | Disagree)
filmantopia Avatar
111 months ago
Yeah, the current attitude seems generally consistent with the "why would I want that" feeling many people had prior the iPad before its launch.

And then of course that crowd went out to buy it at some point.

Many, many people are very bad at knowing what they want before they experience it. They draw too much of their opinion of what they've seen in the past, and less on their imagination of what is possible.
Score: 11 Votes (Like | Disagree)
Gym Hellwig Avatar
111 months ago
The iWatch will be a massive failure. Take that to the bank. Nobody wants such a stupid and useless product.
Score: 10 Votes (Like | Disagree)
BvizioN Avatar
111 months ago
It wouldn't surprise me if many of you who say "why would I need one" will queue up for it the first day it is released.
Score: 10 Votes (Like | Disagree)

Top Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
affinity designer contour tool

Serif Updates Affinity Photo, Designer, and Publisher With New Tools and Functions

Thursday February 4, 2021 1:58 am PST by
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip. "After another year which saw record numbers of people switching to Affinity, it's exciting to...
maxresdefault

Craig Federighi and Greg Joswiak Discuss iPadOS 15, macOS Monterey, Privacy, Shortcuts on Mac, and More

Saturday June 12, 2021 6:12 am PDT by
As is tradition, Apple executives Craig Federighi and Greg Joswiak joined Daring Fireball's John Gruber in an episode of The Talk Show to discuss several announcements that Apple made over this weeks WWDC, including iPadOS 15, macOS Monterey, and a large focus around privacy. Federighi kicks off the conversation discussing the common architecture, now thanks to Apple silicon, across all of...
M1X MBP Feature

Leaker: Upcoming MacBook Pro to See Price Hike Over Current Model, Equal Performance Across 14 and 16-Inch Sizes

Tuesday August 24, 2021 5:28 am PDT by
The upcoming 14-inch MacBook Pro is set to be more expensive than the current 13-inch MacBook Pro and both the 14 and 16-inch models will offer the same performance, according to the leaker known as "Dylandkt." The leaker shared the information on Twitter, explaining that both of the upcoming MacBook Pro models, expected to come in 14 and 16-inch sizes, will feature the same performance due...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
YouTube Picture in Picture Feature

YouTube Premium Subscribers Can Now Use iOS Picture-in-Picture: Here's How

Wednesday August 25, 2021 3:55 am PDT by
Google has rolled out picture-in-picture support as an "experimental" feature for YouTube premium subscribers, allowing them to watch video in a small window when the app is closed. If you're a premium YouTube subscriber looking to try out picture-in-picture, follow these steps: Launch a web browser and sign into your YouTube account at YouTube.com. Navigate to www.youtube.com/new. Scroll...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
twitterqrcode

Twitter Introduces QR Codes for Sharing and Following Accounts

Wednesday November 16, 2016 4:13 pm PST by
Twitter today introduced Snapchat-style QR codes, which are designed to make it easier to find and follow friends on the social network. Each Twitter QR code is unique to an individual Twitter user, so when scanned, it'll bring up the person's account. To access your Twitter QR code, you'll need the official Twitter app for iOS. In the app, go to your profile, tap on the gear icon, and select...
macOS Monterey on MBP Feature

Apple Seeds Sixth Beta of macOS Monterey to Developers

Monday August 30, 2021 1:11 pm PDT by
Apple today seeded the sixth developer beta of macOS Monterey, the newest version of the macOS operating system. The sixth beta comes three weeks after Apple released the fifth macOS Monterey beta. Registered developers can download the beta through the Apple Developer Center and once the appropriate profile is installed, betas will be available through the Software Update mechanism in...