Verizon-Wireless-LTEFierce Wireless reports that while discussing Verizon's LTE investment at the National Association of Broadcasters conference yesterday, Verizon CEO Lowell McAdam claimed that he convinced Steve Jobs to add LTE to the iPhone.

"I was really trying to sell him and he sat there without any reaction. Finally, he said, 'Enough. You had me at 10 Mbps. I know you can stream video at 10 Mbps.' And Apple's next phone was LTE," McAdam said.

McAdam did not indicate the timing of his conversation with Jobs or whether he was CEO at the time, but he was appointed Verizon CEO in August 2011. The next iPhone released was the iPhone 4S, which did not include LTE.

In April 2011, Tim Cook had said that LTE chipsets at that point in time forced Apple to make design compromises the company wasn't willing to make. Two of those design compromises were likely battery life, as LTE chipsets consumed a lot of power at the time, and size, as the need for multiple chips required more space than Apple was willing to dedicate inside the device.

Months later, in August 2011, it was reported that Apple was testing an LTE-enabled iPhone and was hiring additional LTE engineers with the first LTE iPhone arriving as the iPhone 5 in September 2012.

At yesterday's session, McAdam also claimed that half of wireless data traffic is now video, predicting that two-thirds of Verizon's network capacity will be used for video by 2017.

Top Rated Comments

komodrone Avatar
105 months ago
in a way, Steve convinced Verizon to convince Steve to add LTE to iPhone.

Score: 42 Votes (Like | Disagree)
Radio Avatar
105 months ago
It's amazing what you can claim when your only source is 6 feet under.
Score: 23 Votes (Like | Disagree)
daneoni Avatar
105 months ago
Score: 17 Votes (Like | Disagree)
gatearray Avatar
105 months ago
wow, thanks Verizon d-bag! you're such a visionary, if it wasn't for you, Steve was going to insist on sticking with EDGE.
Score: 13 Votes (Like | Disagree)
John.B Avatar
105 months ago
Yeah, the Qualcomm MDM9615M chip had nothing to do with it...
Score: 12 Votes (Like | Disagree)
Xenomorph Avatar
105 months ago
This is all false. **I** am the one that (personally) convinced Steve Jobs to use LTE.
Score: 6 Votes (Like | Disagree)

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