Verizon-Wireless-LTEFierce Wireless reports that while discussing Verizon's LTE investment at the National Association of Broadcasters conference yesterday, Verizon CEO Lowell McAdam claimed that he convinced Steve Jobs to add LTE to the iPhone.

"I was really trying to sell him and he sat there without any reaction. Finally, he said, 'Enough. You had me at 10 Mbps. I know you can stream video at 10 Mbps.' And Apple's next phone was LTE," McAdam said.

McAdam did not indicate the timing of his conversation with Jobs or whether he was CEO at the time, but he was appointed Verizon CEO in August 2011. The next iPhone released was the iPhone 4S, which did not include LTE.

In April 2011, Tim Cook had said that LTE chipsets at that point in time forced Apple to make design compromises the company wasn't willing to make. Two of those design compromises were likely battery life, as LTE chipsets consumed a lot of power at the time, and size, as the need for multiple chips required more space than Apple was willing to dedicate inside the device.

Months later, in August 2011, it was reported that Apple was testing an LTE-enabled iPhone and was hiring additional LTE engineers with the first LTE iPhone arriving as the iPhone 5 in September 2012.

At yesterday's session, McAdam also claimed that half of wireless data traffic is now video, predicting that two-thirds of Verizon's network capacity will be used for video by 2017.

Related Forum: iPhone

Top Rated Comments

komodrone Avatar
142 months ago
in a way, Steve convinced Verizon to convince Steve to add LTE to iPhone.

Score: 42 Votes (Like | Disagree)
Born Again Avatar
142 months ago
It's amazing what you can claim when your only source is 6 feet under.
Score: 23 Votes (Like | Disagree)
daneoni Avatar
142 months ago
Score: 17 Votes (Like | Disagree)
gatearray Avatar
142 months ago
wow, thanks Verizon d-bag! you're such a visionary, if it wasn't for you, Steve was going to insist on sticking with EDGE.
Score: 13 Votes (Like | Disagree)
John.B Avatar
142 months ago
Yeah, the Qualcomm MDM9615M chip had nothing to do with it...
Score: 12 Votes (Like | Disagree)
Xenomorph Avatar
142 months ago
This is all false. **I** am the one that (personally) convinced Steve Jobs to use LTE.
Score: 6 Votes (Like | Disagree)

Popular Stories

iOS 17

10 New Things Your iPhone Can Do in Next Week's iOS 17.4 Update

Friday March 1, 2024 1:30 am PST by
Apple will this month release iOS 17.4, its biggest iPhone software update of the year so far, featuring a number of features and changes that users have been anticipating for quite a while. Below, we've listed 10 new things that your iPhone will be able to do after you've installed the update, which is projected to arrive by March 7. When the day arrives, be sure to check Settings ➝...
Apple Maps vs Google Maps Feature

Apple Maps vs. Google Maps: Which Is Better?

Friday March 1, 2024 7:10 am PST by
Apple Maps has been providing navigational guidance to Apple users for almost 13 and a half years now, and much has changed about the app in that time. However, according to data from Canalys, the overwhelming majority of iPhones in the U.S. still have Google Maps downloaded as an alternative to Apple Maps, which comes preinstalled on all iPhones. We want to hear from MacRumors readers. Which do...
Google maps feaure

Google Maps Finally Rolls Out Glanceable Directions

Wednesday February 28, 2024 2:07 am PST by
After more than a year since announcing the feature, Google Maps is finally rolling out glanceable directions on Android and iOS (via Android Police). The feature allows users to view turn-by-turn directions and a live ETA directly from their device's lock screen – information that was previously only visible when a phone was unlocked. Glanceable directions also work on the app's route...
apple tv plus banner

Apple TV+ Gains Over 50 Movies for a Limited Time

Friday March 1, 2024 6:29 am PST by
Apple TV+ today gained over 50 movies, adding to its back catalog of content for a limited time. The collection includes a large number of popular and classic titles. Subscribers can access the movies in a "Great Movies on Apple TV+" section in the Apple TV app. Some titles are also available in 3D. Movies in the collection include: 21 Jump Street 300 American Sniper Argo ...
iOS 18 Mock iPhone 16 Feature Gray

iOS 18 Rumored to Be Compatible With These iPhone Models

Tuesday February 27, 2024 6:31 am PST by
iOS 18 will be compatible with the iPhone XR, and thereby also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. The post was spotted by MacRumors contributor Aaron Perris, and it has since been deleted. However, this was likely because the...
M3 MacBook Air Feature

New MacBook Air Models Launching This March: 5 Features to Expect

Wednesday February 28, 2024 1:50 am PST by
The existing 15-inch MacBook Air arrived in June 2023, which is not that long ago in terms of Mac update cycles. However, Apple released the current 13-inch ‌MacBook Air back in June 2022. It is now the oldest Mac in Apple's current crop, having not been updated in 600 days. But rumors suggest that is unlikely to be the case for much longer. According to Bloomberg's Mark Gurman, Apple has...
airpods pro 2 pink

Apple Releases New Beta Firmware for AirPods Pro 2

Thursday February 29, 2024 11:41 am PST by
Apple today introduced a new beta firmware update for the AirPods Pro 2, both the USB-C and Lightning versions. The new firmware is version 6E188, up from the prior 6B34 firmware released in December. Apple does not often provide details or notes on what features might be included in the refreshed firmware, so it is unclear what's new. Note that this software is limited to developers at the...