BlackBerry CEO Says Despite a 'Fantastic Job' With iOS Design, Apple Now Lacks Innovation

In an interview in The Australian Financial Review (via AllThingsD), Blackberry CEO Thorsten Heins describes iOS as an outdated user interface, claiming that the iPhone is at risk of being replaced in the popularity stakes due to a lack of innovation.

blackberry

"Apple did a fantastic job in bringing touch devices to market ... They did a fantastic job with the user interface, they are a design icon. There is a reason why they were so successful, and we actually have to admit this and respect that," Mr Heins said.

"History repeats itself again I guess ... the rate of innovation is so high in our industry that if you don't innovate at that speed you can be replaced pretty quickly. The user interface on the iPhone, with all due respect for what this invention was all about is now five years old." [...]

"The point is that you can never stand still."

Heins has firsthand experience of this phenomenon, as BlackBerry has received significant criticism over its lack of innovation as its worldwide smartphone market share has fallen from nearly 20% to just 3.5% over the past three years. The company is hoping for a revival of its fortunes with the Blackberry Z10, which is launching in Australia and the United States in the coming days following debuts in several other countries in recent weeks.

Apple design chief Jonathan Ive late last year took over responsibility for software as well as hardware design following the departure of former iOS head Scott Forstall, generating great interest in the extent to which Apple may update the user interface in iOS 7.

Related Forum: iPhone

Popular Stories

Apple Vision Pro 2 Feature 2

Apple Reportedly Suspends Work on Vision Pro 2

Tuesday June 18, 2024 8:17 am PDT by
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports. Apple was widely believed to have plans to divide its Vision product line into two models, with one "Pro" model and one lower-cost standard model. The company is said to have been deprioritizing the next Vision Pro headset over the past year, gradually...
Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
M4 Real Feature Red

M4 MacBook Pro Models Expected to Launch in Late 2024

Tuesday June 18, 2024 10:50 am PDT by
MacBook Pro models with an M4 chip are expected to launch in the fourth quarter of 2024, according to display analyst Ross Young. In a tweet for subscribers, Young said that panel shipments for new 14-inch and 16-inch MacBook Pro models are set to begin in the third quarter of 2024, which suggests a launch toward the end of the year. Apple started its M4 chip refresh in May with the launch...
2022 back to school apple feature

Apple's 2024 Back to School Sale Launching This Week

Monday June 17, 2024 12:27 pm PDT by
Apple will launch its annual Back to School promotion for university students in the United States and Canada this week, according to Bloomberg's Mark Gurman. Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad, and this year's promotion could help Apple push the new M2 iPad Air and M4 iPad Pro models. Last year, Apple offered U.S....
iOS 18 Calendar Feature

iOS 18: Calendar App Design Changes and Reminders Integration

Tuesday June 18, 2024 6:16 am PDT by
Apple in iOS 18 has given the Calendar app a major update, adding some welcome interface design changes, not to mention long-awaited integration with Reminders. In the month-by-month calendar view, the month now appears in large bold font in the top left, while the Events list toggle has been replaced by a new button that lets you choose between Compact, Stacked, Details, and List views. ...
watchOS 11 Thumb 2 1

watchOS 11 Supports Automatic Nap Detection

Monday June 17, 2024 4:05 pm PDT by
watchOS 11 appears to include a new feature that allows an Apple Watch to automatically detect and record when you're taking a nap. As shared on Reddit, an Apple Watch owner took a nap and was able to see the sleep data recorded in the Health app, despite not putting the device in Sleep Mode. Right now, the Apple Watch only tracks and records sleep when it is in Sleep Mode, and there is no...

Top Rated Comments

aaron.lee2006 Avatar
147 months ago
Surprisingly, I agree.
Score: 134 Votes (Like | Disagree)
MattJessop Avatar
147 months ago
I agree, but this is just the pot calling the kettle blackberry.
Score: 100 Votes (Like | Disagree)
applesith Avatar
147 months ago
Blackberry never had innovation so they don't know what it means.

Yes, Apple needs to step it up but BB should be the last one to throw a shot.
Score: 84 Votes (Like | Disagree)
viperGTS Avatar
147 months ago
Sorry perfection is boring. :rolleyes:
Score: 56 Votes (Like | Disagree)
ouimetnick Avatar
147 months ago
True very true. Apple is getting defensive because they know they are stale. Thats why they launched the 'Why You'll Love an iPhone' campaign, and Phil Schiller is getting super defensive on Twitter.


The Retina display on iPhone ushered in the era of super-high-resolution displays. Its pixel density is so high, your eye can’t distinguish individual pixels. The images and words are amazingly vivid and crisp. Everything just looks so real. In fact, once you see a Retina display, you’re never satisfied with anything less. Yet it remains a feature found only on iPhone and other Apple products.
Thats a lie. Other manufactures have higher ppi, and a larger screen. They know they don't have anything special, so they are trying to make the best with what they have. Although I think it is more iOS thats stale rather than the hardware. But twice a year hardware updates are necessary IMHO. Once a year updates are playing catch up, not catching up and going beyond.

Apple needs to stay above their competitors, not behind.
Score: 38 Votes (Like | Disagree)
Rogifan Avatar
147 months ago
True very true. Apple is getting defensive because they know they are stale. Thats why they launched the Love iPhone campaign, and Phil Schiller is getting pissed on Twitter.




Thats a lie. Other manufactures have higher ppi, and a larger screen. They know they don't have anything special, so they are trying to make the best with what they have. Although I think it is more iOS thats stale rather than the hardware. But twice a year hardware updates are necessary IMHO. Once a year updates are playing catch up, not catching up and going beyond.

Apple needs to stay above their competitors, not behind.
So it's only about higher ppi? So the company that has the highest ppi in their display automatically has the best display?
Score: 29 Votes (Like | Disagree)