Apple Extends New TV Ad Campaign to iPhone With 'Brilliant' and 'Discover' Spots

Apple tonight posted two new television spots for the iPhone on its YouTube page. The ads, entitled 'Brilliant' and 'Discover', highlight some of the more than 700,000 apps available on the App Store, using a variety of words to describe them.

Previous ads in the series include 'Alive', 'Together', and 'Hollywood', all for the iPad.



Apps shown in the ads include Gojee, Cards, Mike V: Skateboard Party, Starbucks, iBooks, MyScript Calculator, Philips Hue, GarageBand, Houzz, The Elements for iPhone 4, Apple Maps, Infinity Blade 2, Cleartune, Solar Walk, iPhoto, Yelp, and Shazam.

Popular Stories

iOS 18

iOS 18.4 Coming Next Week With These New Features for Your iPhone

Friday February 14, 2025 6:18 am PST by
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes. Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week. Below, we outline what to expect from iOS 18.4 so far. Apple Intelligence for Siri Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
iPhone 17 Roundup Feature 2

iPhone Design to Change 'Significantly' This Year

Monday February 17, 2025 7:09 am PST by
Apple is set to "significantly change" the iPhone's design language later this year, according to a Weibo leaker. In a new post, the user known "Digital Chat Station" said that the iPhone's design is "starting to change significantly" this year. The "iPhone 17 Air" reportedly features a "horizontal, bar-shaped" design on the rear, likely referring to an elongated camera bump. On the other...
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
Apple iPhone 16e Feature

Apple Announces iPhone 16e With A18 Chip and Apple Intelligence, Pricing Starts at $599

Wednesday February 19, 2025 8:02 am PST by
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued. The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
Apple Maps 2024

Apple Maps Might Start Showing Ads

Sunday February 16, 2025 7:22 am PST by
Apple is "exploring" the idea of showing search ads in the Apple Maps app, according to Bloomberg's Mark Gurman. Back in 2022, Gurman said software engineering was "already underway" to display ads in the Apple Maps app, but Apple did not move forward with the idea at the time. Today, he said Apple is "giving this notion more thought" again. This time around, he said Apple has yet to...
Tim Cook Apple Park

10+ Announcements Apple Could Have Rolled Into a February Event

Saturday February 15, 2025 8:00 am PST by
Apple appears to have enough upcoming product announcements to justify a full event this month, yet all signs indicate these reveals will be handled through a series of press releases instead. There are a multitude of rumors from reliable sources about specific announcements in the coming weeks, so here's everything that Apple could have feasibly included in a hypothetical February event: ...
apple launch feb 2025 alt

What to Expect From the 'Apple Launch' Next Week

Thursday February 13, 2025 11:48 am PST by
Apple has yet to announce any new devices this year, but that could change starting next week. Apple CEO Tim Cook today said to "get ready" for a "launch" on Wednesday, February 19. "Get ready to meet the newest member of the family," said Cook, in a social media post. The post includes an #AppleLaunch hashtag, along with a short video featuring an animated Apple logo inside of a circle....
Apple 2025 Thumb 1

Two of Apple's Oldest Products Are Finally Getting Updated This Year

Friday February 14, 2025 6:03 am PST by
Apple released the HomePod mini in November 2020, followed by the AirTag in May 2021, and both still remain first-generation products. Fortunately, rumors suggest that both the HomePod mini and the AirTag will finally be updated at some point this year. Below, we recap rumors about the HomePod mini 2 and AirTag 2. HomePod mini 2 In January 2025, Bloomberg's Mark Gurman said Apple is ...

Top Rated Comments

irDigital0l Avatar
156 months ago
Better than the previous ones (the app demos) but overall theme is still obnoxious.
Score: 32 Votes (Like | Disagree)
uncleho Avatar
156 months ago
I liked them!

Better than the previous ones (the app demos) but overall theme is still obnoxious.

How are they obnoxious? They show the greatest apps available to a neat beat. They're great!
Score: 18 Votes (Like | Disagree)
thadoggfather Avatar
156 months ago
Every shout makes me cringe.
Score: 16 Votes (Like | Disagree)
ConCat Avatar
156 months ago
Great apps, terrible ad. >.>
Score: 16 Votes (Like | Disagree)
slffl Avatar
156 months ago
Great apps, terrible ad. >.>

"Nothing is ever good enough" - Bill Maher
Score: 14 Votes (Like | Disagree)
jake1776 Avatar
156 months ago
WORST Commercials Ever

This ad campaign is the major driver that makes me think some people are right when they say Apple has lost its luster. I have been ardently defending Apple since the 90s. I buy just about all of their products and I just got myself the new 27" imac. However, everyone knows that part of the magic that is Apple was in the way the package was delivered. I'm talking about Steve Jobs being excited about a new product. I'm talking about the way that Apple painted its competition as old and boring (IBM, Microsoft, etc). This commercial campaign is AWFUL.

I recently attended campaign management school in Washington D.C. A presenter who has designed some of the most famous political ads in the last 25 years had only TWO ads to show us to make his point about really GREAT political advertising. To my surprise, they weren't political ads at all. They were the "think different" and "mac v. pc" ads. He said they were among the greatest ads of all time. Specifically, "mac v. pc" slammed the competition, but did it (he said) in a fun way that everyone had to admit was true.

Advertising at apple has shifted away from edgy and fun ... and morphed into boring, dull, and forgettable. This makes me think that the things people are saying on here about Apple "losing its touch" might just be true. If I was to write an ad for apple ... it would be the easiest thing in the world. Something funny... and yet true. "Hello, I'm an iPhone ... And I'm an Android." Then one of them falls on the ground and says, I just cracked myself because I'm made of cheap plastic.
Score: 13 Votes (Like | Disagree)