Apple Offers Refund After British Boy Spends $2500 on In-App Purchases in 15 Minutes

A five-year-old boy in the UK accidentally made £1700 ($2550) of in-app purchases in a freemium game in just 15 minutes after asking his father to type in the password for a free download, reports the BBC (via Gizmodo).


The Zombies vs Ninja game was a free download, but with £70 ($105) in-app purchases for game keys and weapons packs. Neither the 5-year-old, Danny Kitchen, nor his parents were aware of the charges being racked up as the child played. His mother Sharon Kitchen said:

He was very upset when he realised what he had done. His brothers and sisters were telling him off, but of course he didn't know what he did - he's only five.

Apple refunded the charges, but the incident does highlight the dangers of freemium games aimed at young children. As for Danny:

I was worried and I felt sad. I’m banned from the iPad now.

The publicity comes just days after Apple settled a U.S. lawsuit over the same issue, offering affected customers iTunes credits of at least $5, with cash payments available to customers with claims over $30.

app_purchase_password_restrictions
It is not entirely clear how Danny Kitchen was able to purchase in-app content if his father had only entered the account password to download an app, as Apple separated app and in-app purchases with iOS 4.3 two years ago. The Kitchen's password should have been required a second time before in-app purchase could be downloaded.

Apple also provides a variety of parental controls and restriction tools to help minimize the possibility of such issues, allowing parents to restrict what types of content may be used on the device, turn off app downloads or in-app purchases, and require the account password for every app or in-app transaction.

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
Belkin 25W Battery magnetic

CES 2026: Belkin Announces Magnetic Ring Power Bank, Modular Dock, and More

Sunday January 4, 2026 3:02 pm PST by
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users. UltraCharge Pro Power Bank 10K with Magnetic Ring The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...

Top Rated Comments

The Bulge Avatar
168 months ago
In-app purchases are the one single worst thing to happen to iOS. That's why we have those ****ing freemium games and apps. Jesus ...
Score: 72 Votes (Like | Disagree)
hollin Avatar
168 months ago
Something is wrong with society if a 5-year-old child is able to spend $2500 in a few minutes.
Score: 40 Votes (Like | Disagree)
jonnyb Avatar
168 months ago
Something is wrong with society if a 5-year-old child is able to spend $2500 in a few minutes.
I love these sorts of 'won't someone think of the children/western civilization is falling' comments.

They're always so well thought out.
Score: 35 Votes (Like | Disagree)
Rudy69 Avatar
168 months ago
We need people to start owning up for their own mistakes. The password was put in by an adult, he's responsible for that purchase.
Score: 32 Votes (Like | Disagree)
anti-microsoft Avatar
168 months ago
This is not Apple's fault. Its a bit "cheeky" of the developer to put a £69.99 IAP in a Children's app but, ultimately, its the parents' fault. Parental Controls DO exist (and are not hard to find) and, technically, that app was aged 9 and upwards. So only the parents have themselves to blame.
Score: 26 Votes (Like | Disagree)
Unggoy Murderer Avatar
168 months ago
As stated, there's Parental Controls... that toggle is there for a reason, and I don't get why people don't enable it.
Score: 19 Votes (Like | Disagree)