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Staples Appears Set to Begin Selling Apple Products in U.S.

Sunday January 27, 2013 4:56 am PST by Eric Slivka
Last week, MacRumors received word that office supply retailer Staples would soon begin offering Apple products for sale. While the company has offered Apple products in international markets for some time, it had long been unsuccessful in striking a deal for the U.S. market.

We were unable to confirm the claim at the time, but 9to5Mac now reports that Apple products have begun appearing on the Staples website in the United States as part of an Apple Mock Up section. The section includes a number of products, including the Apple TV (listed at a remarkably low price of $49.99) and iPad Smart Covers, all marked with "Test" in the item description.


While the products listed on the test pages are limited to accessories with the exception of the Apple TV, our original source had claimed that Apple's full lineup of Macs, iPads, and at least the iPhone 5 would be coming to Staples in the United States. No specific timeframe for an official launch of Apple's products at Staples beyond "in the coming months" has been shared.
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DudeDad
72 months ago

It sells the Surface too.


Actually, it carries the Surface. Not sure they are selling any....
Rating: 19 Votes
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beejam
72 months ago
I was able to order two last night. Threw in a roll of duct tape and used the $15 off of $100 coupon. Everything said it went through but I never got an email confirmation. Just checked this morning and my order no longer shows the ATV's but it seems they are in process of shipping me a roll of duct tape! All well, it was worth a try.
Rating: 5 Votes
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barkomatic
72 months ago

staples been selling aple stuff in canada for a while now, nothing new here LOL


As the article states, U.S. Staples stores have not carried Apple products up to this point--so it is new. Though not terribly exciting.
Rating: 3 Votes
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rdowns
72 months ago

I had an interview at Staples recently. The interviewer who happened to be the assistant manager said electronics are their least profitable items.


They need them as loss leaders and to drive traffic. When was the last time your friends said, hey, let's go check out the cool manilla folders at Staples?
Rating: 3 Votes
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charlituna
72 months ago

A lot of people forget, but Staples once sold Mac computers during the John Scully years and it was a mess. The salesmen had no idea what to do with them, and they were often put in a corner away from the other computers. Same with Sears. My first mac (power pc 6400) was purchased at staples.


That was years ago when Macs were bought by like 1/10th of 1% of business folks. Now they are all over the place in offices. So it makes much more sense for Staples to carry them. Even for some stores that have service shops to Mac and mobile device certify a person or two. If only far enough to be able to facilitate mail in service for their customers after verify it is hardware (because they are trained to recognize software related stuff and fix it). There are still big pockets that don't have an Apple store but do have several Staples stores so such a move does make some sense. Both on the sales and service side.

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I had an interview at Staples recently. The interviewer who happened to be the assistant manager said electronics are their least profitable items.


Well that makes sense given the low pricing of most of the electronics they sell

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it will be good when you guys get Apple stuff at staples, they frequently have good deals/combos.


Don't assume that will continue. Apple apparently wouldn't let Costco etc discount Apple stuff beyond a measly 10% off iTunes cards. So it's unlikely they would allow Staples to discount either

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So basically apple says.. No, you are not good enough to sell our stuff. Then apples stock dips (thanks to boring iphone 5 sales and mac sales) and they reach out to staples making them feel special by allowing them to sell their products.

Win for apple, and no one will buy anything from staples anyways.

That was easy.


No proof of any of that. But nice try at the trolling
Rating: 3 Votes
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KnightWRX
72 months ago

Why not just dilute the brand while we are at it by selling iPod shuffles at the nearest gas station.


How does having authorized resellers dilute the brand exactly ?

You can buy Apple stuff at Wal-mart for cripes sake, how is the brand diluted ? If anything, getting more resellers involved strengthens and spreads the brand even more.
Rating: 3 Votes
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cowpaintings
72 months ago
A lot of people forget, but Staples once sold Mac computers during the John Scully years and it was a mess. The salesmen had no idea what to do with them, and they were often put in a corner away from the other computers. Same with Sears. My first mac (power pc 6400) was purchased at staples.
Rating: 2 Votes
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KnightWRX
72 months ago
You mean Staples USA didn't carry Apple products ? :confused:

We've had the whole line-up at Staples for quite a few years now.
Rating: 2 Votes
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rdowns
72 months ago

They aren't loss leaders though, they don't lose anything selling anything in the store. They sell all of that stuff at a profit, small or large its still a profit


A loss leader doesn't have to be sold at a loss. It's a generic term for sale items and has been used that way for years.

Here's the Wiki definition

A loss leader, or simply a leader,[1] is a product sold at a low price, at or below its market cost[2] to stimulate other sales of more profitable goods or services. Using a loss leader, often a very popular good or service, is a type of sales promotion—a marketing strategy that focuses on pricing strategy. Sometimes "leader" is used as a related term and can mean any popular article, i.e., one sold at a normal price.[3
Rating: 2 Votes
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DudeDad
72 months ago

I had an interview at Staples recently. The interviewer who happened to be the assistant manager said electronics are their least profitable items.


Something in any store is the least profitable....having electronics brings in customers, and in a store like Staples, once you are there, you find other things you didn't know you needed...it's a good move IMO...
Rating: 2 Votes

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