Reservation System Announced for Upcoming 'Mailbox' Email App

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Orchestra, Inc. has announced a reservation system for Mailbox, its task-orientated email app which we reported on earlier and which has received many pre-launch accolades from tech sites.


Mailbox, which will initially be compatible only with Gmail, aims to keep your inbox clean by allowing you to use swipe gestures to quickly move each email out of your inbox by deleting it, archiving it, assigning it a category or - perhaps most interestingly - setting it to pop back into your inbox later.


When you sign up to reserve your copy of the free app, Orchestra sends you a text message with your reservation number, together with a code. Once the app is available for download, you'll need to enter your code to complete the download.

Business Insider observes that Orchestra has an interesting link to Apple: one of the company's software engineers is Adam Cue, son of Apple Senior Vice President Eddy Cue, who is responsible for iCloud services - including email. Business Insider suggests that the relationship is likely to put Mailbox on Apple's radar as a potential acquisition, but it is unclear whether Apple has any actual interest in Orchestra's ideas for email management.

Top Rated Comments

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101 months ago
And how long will it be before this app goes the same way as Sparrow?
Score: 5 Votes (Like | Disagree)
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101 months ago
This is the most overhyped app I've ever seen. I do not think it looks very innovative or useful, all of your e-mail gets routed through their server, and it only works with gmail. Yet, every time Mailbox's developers sneeze the tech bloggers are all over it, tweeting rapturous praise.

And this "reservation system" seems very suspicious. Give them your phone number? I don't think so! This is a piece of software. Spin up more servers if you have too much demand. If they can't quickly respond to user load, their architecture was badly designed. The tech press should be slamming them for this, but again it's all fairy dust and rainbows.
Score: 4 Votes (Like | Disagree)
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101 months ago
There's no way I am giving these guys my phone number. what kind of a horse and pony show is this for an app? why not just launch it normally in the app store like any other app?
Score: 2 Votes (Like | Disagree)
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101 months ago
Can't wait for this app to launch. I got in a while ago, I lucked out with #1999. Hopefully I'll get in on launch date.

I'd assume that the IMAP servers would be customizable. But I could be wrong.
Score: 1 Votes (Like | Disagree)
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101 months ago

"u reserve a copy" since when is an app limited on the appstore and "on high demand" lol

sounds like data fishing to me

They don't ask for email, they ask for a telephone number and mine is prepaid so is there anything to loose??


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Does not work for where I am,got no SMS from them even though they say it's international.
Score: 1 Votes (Like | Disagree)
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101 months ago
Not sure if it will replace Mail app for me but I'm quite curious. Signed up yesterday #

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"u reserve a copy" since when is an app limited on the appstore and "on high demand" lol



sounds like data fishing to me


It is about being able to scale. With a reservation system they can scale properly since they can know exactly how many are using it.
Score: 1 Votes (Like | Disagree)

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