WSJ: Less Expensive iPhone Could Come as Soon as This Year - MacRumors
Skip to Content

WSJ: Less Expensive iPhone Could Come as Soon as This Year

A less expensive iPhone is in the works and could go on sale as soon as this year, reports the Wall Street Journal. Digitimes reported something similar earlier today.

iphone5mod translucent iphone 5

The translucent iPhone case for the iPhone 5, from iPhone5mod

While Apple has explored such a device for years, the plan has been progressing and a less expensive version of the flagship device could launch as soon as later this year, one of the people said.

The cheaper phone could resemble the standard iPhone, with a different, less-expensive body, one of the people said. One possibility Apple has considered is lowering the cost of the device by using a different shell made of polycarbonate plastic. Many other parts could remain the same or be recycled from older iPhone models.

The WSJ reported that Apple was working on a cheaper, smaller iPhone two years ago, which the paper does note. Of course, Apple already does offer cheaper models than the flagship iPhone -- currently the iPhone 4 and the iPhone 4S.

The device could be aimed at emerging markets like India where postpaid plans are scarce, and users typically pay in full for their phones up front.

Update: Bloomberg echoes the WSJ, saying Apple "plans to sell a smaller, cheaper version of the iPhone as soon as this year" and the device will be aimed at customers in developing countries. Bloomberg says that the device could sell for $99 or $149.

Related Forum: iPhone

Popular Stories

iOS 27 Next to iPhone

Here's When iOS 27 Rolls Out Today in Every Time Zone [Update: It's Out]

Sunday September 13, 2026 3:00 am PDT by
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking! Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...
Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....

Top Rated Comments

179 months ago
Geez - all we need is more of the unwashed masses using Apple products. What is this world coming to? I remember when owning Apple gear made you one of the elite. So sad to see what is happening.
Sigh.
Score: 52 Votes (Like | Disagree)
179 months ago
Geez - all we need is more of the unwashed masses using Apple products. What is this world coming to? I remember when owning Apple gear made you one of the elite. So sad to see what is happening.

so you were thinking that you were elite, and insult other people with prejudgement and state them as "unwashed' by just using a device, previously. so sad to see what happened to humanity.
Score: 37 Votes (Like | Disagree)
basesloaded190 Avatar
179 months ago
Geez - all we need is more of the unwashed masses using Apple products. What is this world coming to? I remember when owning Apple gear made you one of the elite. So sad to see what is happening.

This is why there is a stigma towards those who own Apple products.
Score: 26 Votes (Like | Disagree)
iGrip Avatar
179 months ago
Geez - all we need is more of the unwashed masses using Apple products. What is this world coming to? I remember when owning Apple gear made you one of the elite. So sad to see what is happening.
Score: 21 Votes (Like | Disagree)
179 months ago
Geez - all we need is more of the unwashed masses using Apple products. What is this world coming to? I remember when owning Apple gear made you one of the elite. So sad to see what is happening.
What's next? Poor people owning BMWs, Mercedes and Audis!? I wholly agree! If it makes us feel any less "elite" we should deny them access to it for our own selfish purposes. I know my self esteem is improved whenever I see someone begging for loose change or struggling to feed their family. Poor people, where do they get the nerve to keep on living? It's such an inconvenience to have poorer people owning cool things. Stupid people that can't afford as much as I can... damn you!
Score: 20 Votes (Like | Disagree)
wonderspark Avatar
179 months ago
The same thing happened to Porsche. It used to be a brand that was for those with truly great taste. They could turn heads and become the subject of conversation just by driving past. But now, anybody can buy one at some crappy used car lot.

Remember back when you could get a whole conference room full of meeting attendees to stop and redirect their attention just by pulling out an iPhone?

Nowadays every pimply faced high school loser has an iPhone. And Apple wants to make them cheaper?

Whatever.
You're not elite if you think Porsche and Apple are status symbols. :p

Time to show how baller you are, and step up to Bugatti for your transportation needs.
Score: 18 Votes (Like | Disagree)