Apple Sells Three Million iPads and iPad Minis in Opening Weekend

Apple today announced that it has sold a total of three million iPads since the launch of the iPad mini and fourth-generation iPad on Friday. The number was not broken down into separate counts of iPad and iPad mini sales.

Apple today announced it has sold three million iPads in just three days since the launch of its new iPad mini and fourth generation iPad—double the previous first weekend milestone of 1.5 million Wi-Fi only models sold for the third generation iPad in March. The Wi-Fi + Cellular versions of both iPad mini and fourth generation iPad will ship in a few weeks in the US and in many more countries later this year.

“Customers around the world love the new iPad mini and fourth generation iPad,” said Tim Cook, Apple’s CEO. “We set a new launch weekend record and practically sold out of iPad minis. We're working hard to build more quickly to meet the incredible demand.”


Topeka Capital Markets analyst Brian White has also released a new research report indicating that the iPad mini was completely sold out at 60% of surveyed U.S. Apple retail stores this weekend, with 16 GB models in both colors sold out at 100% of surveyed stores.

Of those stores that still had some iPad mini stock available, the 16GB in Black & Slate and White & Silver were 100% sold out, while 90% of the 32GB in Black & Slate were sold out and 76% of the White & Silver 32GB were sold out. Finally, only 14% of the 64GB of the Black & Slate were sold out at those stores with stock available and just 10% for the 64GB White & Silver.

White survey of New York City launch weekend customers found that white and black models were roughly equally popular, while 53% of customers opted for 16 GB models.

Related Roundups: iPad mini 5, iPad

Top Rated Comments

(View all)
Avatar
104 months ago
And how many Microsoft Surface tablets, Mr Steve Ballmer?
Score: 28 Votes (Like | Disagree)
Avatar
104 months ago
Nice :)

I was one of those 3 million and I'm a happy mini owner
Score: 20 Votes (Like | Disagree)
Avatar
104 months ago

why would you want the competition to fail, so apple can slack?


I agree...some people just don't see the big picture.

Hell, if I was in the market for a tablet, the Surface would be my top choice. I still don't get the fact that on the iPad, I can't have a Netflix video playing while replying to iMessages (two apps open on the same screen). The Surface can do that but the iPad is stuck in this 1980s "One App At A Time" idea. Other examples:


* Having Safari open, with iTunes playlist docked to the side.
* Pinning a Calculator to the side of Any app for easy calculations


I hope Surface/Nexus' catch on so that Apple can truly innovate!
Score: 12 Votes (Like | Disagree)
Avatar
104 months ago

I agree...some people just don't see the big picture.

Hell, if I was in the market for a tablet, the Surface would be my top choice. I still don't get the fact that on the iPad, I can't have a Netflix video playing while replying to iMessages (two apps open on the same screen). The Surface can do that but the iPad is stuck in this 1980s "One App At A Time" idea.

I hope Surface/Nexus' catch on so that Apple can truly innovate!

The iPad can do that but first, I'd like for you to explain the experience of watching a movie with half of an already split of the 9.7" screen covered by a keyboard while you type an iMessage...

The way Apple deals with the kind of multi-tasking that does work with 2 apps being actively used at the same time is that you can listen to music in the background as you browse the internet for example. With Netflix, you can in fact watch a movie while you iMessage. AirPlay takes care of that. You can play a movie in the Netflix app, AirPlay it to a screen that you can see without keyboards in the way and then switch to iMessage and your movie continues to play.

People who think your screen should be cluttered up with apps don't care about the user experience, and that's perfectly fine. There are plenty of other tablets for those people.
Score: 10 Votes (Like | Disagree)
Avatar
104 months ago
3 millions sold, that's two models combined...pretty horrible compared to the other apple product releases
Score: 10 Votes (Like | Disagree)
Avatar
104 months ago
3 million of anything is nothing to sneeze at, but their unwillingness to share iPad mini numbers is curious. As is Tim Cook's pronouncement that they "practically" sold out of iPad minis.
Score: 10 Votes (Like | Disagree)

Top Stories

Early iPhone 12 Tests Show Ceramic Shield is Stronger and More Scratch Resistant Than iPhone 11 Glass

Friday October 23, 2020 1:21 pm PDT by
Apple's new iPhone 12 models are protected by a Ceramic Shield cover glass that has nano-ceramic crystals infused right into the glass to improve durability. According to Apple, Ceramic Shield offers four times better drop protection than the glass used for the iPhone 11 models. YouTube channel MobileReviewsEh conducted some tests on the iPhone 12 using a force meter to compare its performance ...

iPhone 12 Pro Allows You to Measure Someone's Height Instantly Using LiDAR Scanner

Saturday October 24, 2020 11:12 am PDT by
iPhone 12 Pro models feature a new LiDAR Scanner for enhanced augmented reality experiences, but the sensor also enables another unique feature: the ability to measure a person's height instantly using the Measure app. You can even measure the seated height of a person in a chair, according to Apple. When the Measure app detects a person in the viewfinder, it automatically measures their...

Google Reportedly Pays Apple $8-12 Billion Per Year to be Default iOS Search Engine

Sunday October 25, 2020 2:59 pm PDT by
The United States Justice Department is targeting a lucrative deal between Apple and Google as part of one of the U.S. government's largest antitrust cases, reports The New York Times. On Tuesday, the Justice Department filed an antitrust lawsuit against Google, claiming the Mountain View-based company used anticompetitive and exclusionary practices in the search and advertising markets to ...

Apple References Unreleased 2020 16-Inch MacBook Pro in Boot Camp Update

Monday October 26, 2020 8:42 am PDT by
Last week, Apple released an update for Boot Camp, its utility for running Windows on a Mac. While this update would typically be unremarkable, several of our readers noticed that the release notes reference an unreleased 2020 model of the 16-inch MacBook Pro. While this could easily be a mistake, the 16-inch MacBook Pro is nearly a year old, so it is certainly a worthy candidate for a...

Apple Warns MagSafe Charger Can Leave Circular Imprints on Leather Cases

Friday October 23, 2020 3:23 pm PDT by
If you keep your iPhone in a leather case while charging with Apple's new MagSafe Charger, the case might show circular imprints from contact with the accessory, according to a new Apple support document published today. Apple's leather cases for the iPhone 12 and iPhone 12 Pro are not available until November 6, but a MacRumors reader has already shared a photo of a circular imprint on...

iPhone 11 Pro Outlasts iPhone 12 and 12 Pro in Extensive Battery Life Test

Friday October 23, 2020 8:36 am PDT by
Arun Maini today shared a new side-by-side iPhone battery life video test on his YouTube channel Mrwhosetheboss, timing how long the new iPhone 12 and iPhone 12 Pro models last on a single charge compared to older models, with equal brightness, settings, battery health, and usage. All of the devices are running iOS 14 without a SIM card inserted. In the test, the iPhone 11 Pro outlasted both ...

PSA: Non-iPhone 12 Models Charge Super Slowly With MagSafe Charger

Friday October 23, 2020 4:11 pm PDT by
Alongside the iPhone 12 models, Apple introduced a new $39 MagSafe Charger that's meant to work with the magnets in the iPhone 12 Pro models to charge them up at a maximum of 15W. The MagSafe Charger is technically able to be used with older iPhones, but it's not a good idea because the charging with non-iPhone 12 devices is so slow. We did two tests with the iPhone XS Max, draining the...

MagSafe Charger Teardown Reveals Simple Design With Magnets and Charging Coil Encircling a Small Circuit Board

Friday October 23, 2020 7:50 am PDT by
iFixit has today shared a teardown of Apple's new MagSafe charger for the iPhone 12 and iPhone 12 Pro. An X-ray of the MagSafe charger courtesy of Creative Electron reveals the internal charging coil surrounded by a circular arrangement of magnets within the puck. The only seam that iFixit was able to leverage to open the device was where the white rubber circle meets the metal rim,...

Apple VP Kaiann Drance Interview Addresses Battery Life, MagSafe, and Power Adapter Concerns

Friday October 23, 2020 3:37 am PDT by
Apple's Vice President of iPhone Marketing, Kaiann Drance, has provided a new interview to Rich DeMuro on the Rich on Tech Podcast, to discuss the iPhone 12 and iPhone 12 Pro. Although much of the interview repeated points from Apple's "Hi, Speed" event, there were a number of interesting tidbits regarding the affect of 5G on battery life, MagSafe concerns, and the lack of a power adapter in...

iFixit Shares Full iPhone 12 and 12 Pro Teardown Revealing Interchangeable Displays and Batteries

Saturday October 24, 2020 1:48 pm PDT by
After live streaming a teardown of the iPhone 12 and iPhone 12 Pro earlier this week, iFixit today provided a more in-depth teardown that goes through all of the components in the new devices, revealing several similarities between the two. Early testing conducted by iFixit shows that the iPhone 12 and 12 Pro displays are interchangeable and can be swapped without issue, though the max...