iPad Mini Sells Out in Two Hours at Apple's Flagship Fifth Avenue Retail Store

ipad mini handWhile reports have indicated that launch-day lines for the iPad mini and fourth-generation iPad have been shorter than seen for many previous Apple product launches, some Apple retail stores are still seeing long lines. Fortune notes that despite the impact of Hurricane Sandy in the northeastern United States, Apple's flagship Fifth Avenue store in Manhattan saw over 800 people in line as the store opened at 10:00 AM, two hours later than originally planned.

According to the records Piper Jaffray's Gene Munster has been keeping since 2008 (see below), that's more customers than turned out for the iPhone 3G, iPhone 3GS and iPhone 4S.

And by 9:56 a.m. -- four minutes before the doors finally opened -- I counted 801 men, women and children. Only the iPhone 4 (1,300) and iPad 2 (1,190) drew bigger crowds.

Topeka Capital Markets analyst Brian White is also at the Fifth Avenue store and has been monitoring availability of the various models. According to White, all three models of the white Wi-Fi iPad mini sold out in a little over an hour, with the black models following suit after about two hours. No additional shipments are expected at the store today.

We are at Apple's flagship Fifth Avenue store in New York City and our checks now indicate that all of the White & Silver iPad mini models sold out at around 11:15 AM. We estimate that the 16GB and 64GB were sold out by 10:30 AM ET and the 32GB sold out at around 11:15 AM ET. [...]

As of 11:40 AM ET, both the 16GB and 32GB Black & Slate iPad mini models were sold out at the Fifth Avenue NYC store; while we estimate the 64GB iPad mini sold out at around 12:10 PM ET.

A similar pattern was seen in online pre-orders, with the white models selling out in just 17 minutes and the black models taking a few days to run out of availability.

Related Roundup: iPad mini
Buyer's Guide: iPad Mini (Caution)
Related Forum: iPad

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
samsung crease less foldable display ces 2026%402x

Foldable iPhone's Crease-Free Display Tech Spotted at CES 2026

Tuesday January 6, 2026 3:04 am PST by
CES 2026 has just provided a first glimpse of the folding display technology that Apple is expected to use in its upcoming foldable iPhone. At the event, Samsung Display briefly showcased its new crease-less foldable OLED panel beside a Galaxy Z Fold 7, and according to SamMobile, which saw the test booth before it was abruptly removed, the new panel "has no crease at all" in comparison. The ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
airpods pro 3 glitter

AirPods New Year's Deals Include Up to $99 Off AirPods Max, AirPods Pro 3, and AirPods 4

Sunday January 4, 2026 8:04 am PST by
Now that the calendar has flipped over into January, steep discounts on popular Apple products have become more rare after the holidays. However, if you didn't get a new pair of AirPods recently and are looking for a model on sale, Amazon does have a few solid second-best prices this week. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
Belkin 25W Battery magnetic

CES 2026: Belkin Announces Magnetic Ring Power Bank, Modular Dock, and More

Sunday January 4, 2026 3:02 pm PST by
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users. UltraCharge Pro Power Bank 10K with Magnetic Ring The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...
AirPods Pro 3 Year of the Horse Feature

Apple Launches Year of the Horse AirPods Pro 3 for Lunar New Year

Monday January 5, 2026 11:28 am PST by
Apple has designed a limited edition version of the AirPods Pro 3 to celebrate Lunar New Year, and customers in select countries can purchase them starting today. The Year of the Horse Special Edition AirPods Pro 3 feature a unique horse emoji character that's otherwise unavailable. Customers in China, Hong Kong, Taiwan, Malaysia, and Singapore are able to buy the AirPods, and they'll be...

Top Rated Comments

klover Avatar
172 months ago
Won't sell well.
Overpriced.
Crappy screen.
No market niche.
Nexus 7 is better.
No Retina.
CPU is old.
RAM is weak.
Tim Cook's major failure.
Apple's greed is unrelenting.


:rolleyes:
Score: 40 Votes (Like | Disagree)
AppleInMyBlood Avatar
172 months ago
They're pulling corpses out of the water and these people are lining up to buy the latest gadget. I don't know what's more disgusting, the fact people in this area are buying or that Apple is selling.
You're not seriously suggesting retail stores should all shut down, are you? That would do wonders for the economy. :rolleyes:

But since you're so fond of being judgmental, how's this:

How dare you be spending your time reading MacRumours on a day when people are struggling against Superstorm Sandy?! Disgusting! You should be busy making donations, or on a flight to the East Coast to help out, or at the very least reading about the storm on a general news site! :rolleyes::rolleyes::rolleyes:
Score: 31 Votes (Like | Disagree)
klover Avatar
172 months ago
They're pulling corpses out of the water and these people are lining up to buy the latest gadget. I don't know what's more disgusting, the fact people in this area are buying or that Apple is selling.

You're right. In the wake of something terrible, nobody should do anything for themselves that makes them feel better or brightens their day.

They have dances during wars you know.
Score: 28 Votes (Like | Disagree)
bbeagle Avatar
172 months ago
It's disgusting....I'm an Apple guy and to even care about this now with all that is happening in the Tri-State is gluttony.
OMG! Something is ALWAYS happening in the world. Get over yourself.

I have family living in New Jersey, even a cousin living in hard-hit Hoboken, NJ. They're fine. I can't go out there right now, I have to continue living my life. I'm not buying an iPad mini, but have no issue at all with people buying them.
Score: 28 Votes (Like | Disagree)
NIKKG Avatar
172 months ago
How many in line were Asians buying them all up for resell?
Score: 27 Votes (Like | Disagree)
Nungster Avatar
172 months ago
They're pulling corpses out of the water and these people are lining up to buy the latest gadget. I don't know what's more disgusting, the fact people in this area are buying or that Apple is selling.

I live here in Florida, and storms/hurricanes are no stranger to these parts. Storms come and go, people heed and people ignore warnings. Thus people end up dying. Death is a fact of life, and world moves on.
Score: 22 Votes (Like | Disagree)