Emoji Apps No Longer Welcome in App Store Following Native iOS 6 Support
Apple's iOS devices have long carried at least partial support for emoji, picture characters popular for text messaging in Japan but also gaining interest in countries around the world. Initially the feature was unlocked only for Japanese customers, but over time the company has broadened access to emoji and now supports several hundred emoji characters for all users once they enable the special emoji keyboard.
With iOS 6 bringing expanded emoji support, it appears that Apple is beginning to address the significant number of emoji apps in the App Store, sending out notices to developers informing them that their apps have been removed from the store because they are no longer useful given the built-in emoji support now available. MacRumors has heard from several developers who received such notices, and a number of other developers have mentioned them on Twitter, so it does appear to be a concerted effort by Apple.
Hello XXXX,
We are writing to let you know your app, XXXX, has been removed from the App Store because it is no longer needed to unlock Emoji.
Since iOS 6 now provides Emoji support to all users, your app is no longer in compliance with the App Store Review Guidelines <https://developer.apple.com/appstore/resources/approval/guidelines.html>
2.12 Apps that are not very useful, are simply web sites bundled as apps, or do not provide any lasting entertainment value may be rejected
If you have questions about the removal of your application, please contact App Review at appreview@apple.com. Please include the App ID and the name of your application in your email.
Thank you and best regards,
App Review
While Apple's notices state that the apps have been removed from the App Store, they do in fact seem to still be available, so it is unclear exactly what Apple's timeline for taking the apps down may be.
A number of the developers have noted that Apple seems to be targeting any app listing emoji among its features, not just those that are designed solely to enable emoji characters. Consequently, these developers argue that their apps are indeed useful and provide functionality beyond that offered in iOS 6 itself.
Popular Stories
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...
Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...
Top Rated Comments
Some of them were even charging money for something that is built in.
2) Not all iOS devices can run iOS 6. Some are limited to 3.1.3, 4.2.1, and 5.1.1.
2a) I hope Apple allows new apps to be submitted if they are for iOS 3.x and 4.x devices *AND* specify in the description that you do not need to use a program if you are running iOS 5.x or newer.
3) OMG THANK YOU! I *hated* seeing that top apps #6, #10, #15, #20, etc, etc, etc were all PAY Emoji apps. Some review were from people buying them for their new iPhone 5, not knowing Emoji were already unlocked.