The idea is similar, in a way, to Apple's Cards app; users take photos on the iPhone, combine them into a unique product, and then it's printed and shipped within a few days. The team behind the product believes that users will order their photo books for smaller events, instead of the more traditional weddings and births that people typically order photo books to commemorate:
People don’t want to spend 10 hours building a book about a day at the park with friends, it just doesn’t make sense. But if it only took 60 seconds, then something really great happens. It becomes a no brainer. It becomes something you do time and time again.
Mosaic is more than just an app. It is the complete experience. It’s the app, it’s the book itself, it’s the packaging, it’s everything. We are leaving no stone unturned.
Mosaic will be available from HeyMosaic.com soon.