Apple's iOS Developer Guidelines Now Targeting Third-Party App Discovery and Promotion Tools
PocketGamer.biz highlights a recent addition to Apple's iOS developer guidelines revealing that the company is now specifically targeting third-party apps intended to serve as repositories of information on other App Store apps, whether it be in the form of curated app discovery, promotional listings, price drops, or other similar app directory features.
The new guideline was added in a quiet update to Apple's developer documentation alongside the iPhone 5 media event last month.
2.25 Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected.
TechCrunch has more on the situation, with industry experts suggesting that such apps will likely remain in the App Store but that Apple will no longer approve updates for them, allowing them to fade away over time.
Historically, Henschel notes that changes like this one don’t result in apps being taken down right away from the App Store. Instead, he says to expect updates to begin to be refused, resulting in gradual obsolescence as hardware and iOS versions continue to change and software is no longer compatible with new versions. But even without immediate action, the financial impact could be huge, since he says that these marketing strategies represent millions of dollars in revenue to companies like Tapjoy, for instance.
App discovery has long been a challenge for Apple given the sheer number of titles in the App Store, and Apple's acquisition of Chomp earlier this year was seen as a sign of renewed efforts at improving that experience. Apple has implemented some aspects of the Chomp interface in the App Store under iOS 6, but discovery of new apps remains difficult for many users.
Popular Stories
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
Top Rated Comments
Not to mention give users a great metric: apps that have been "tried" but not bought are likely crap.
The current system of "lite" apps just crowds the store.
Probably the worst analogy ever.
They game the App Store by taking money from developers who want to boost their App Store ranks, and then place those apps into lists of other apps inside of games, like so:
Players then earn in-game currency for installing and launching those apps on their devices, which boosts App Store rankings. It's pathetic.