Apple Introduces Four Television Spots for the iPhone 5

Friday September 21, 2012 8:55 pm PDT by Jordan Golson

With the launch of the iPhone 5, Apple has started running a full slate of television ads promoting the product. Typical with Apple advertising, all the spots focus on the features of the iPhone 5 and iOS, rather than price. They are voiced by Jeff Daniels, currently starring as Will McAvoy on HBO's Newsroom.

One is focused on the new EarPod headphones, while another shows off the new Panorama feature in iOS 6, and a third touts the larger screen of the iPhone 5. The fourth ad shows how the iPhone 5 is the perfect size for "your thumb", a subtle jab at the larger screens of some Android phones that can be difficult to use with one hand.

Top Rated Comments

applefanDrew

110 months ago

These are funny! Really good Apple. Especially "Thumbs". A little nudge back at Samsung without being classless like them.

Score: 128 Votes (Like | Disagree)

eagandale4114

110 months ago

Two thumbs up for these ads.:D

Score: 72 Votes (Like | Disagree)

Sixtafoua

110 months ago

Good ads, but they aren't great ads. They almost come off as pretentious.

Score: 50 Votes (Like | Disagree)

ajvizzgamer101

110 months ago

This is much better then those genius "mini-sitcoms."

Score: 43 Votes (Like | Disagree)

Exotic-Car Man

110 months ago

My favorite is either Thumbs or Physics. These ads are much classier than ones by other competitors.

By the way, I'm sure I wasn't the only one, but I submitted this. :rolleyes:

Score: 43 Votes (Like | Disagree)

Baklava

110 months ago

These ads don't represent the elegance of Apple. :(

Score: 42 Votes (Like | Disagree)

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