As part of their iPhone 5 announcement, Apple revealed that the new iPhone is powered by a new "A6" processor from Apple. The A6 is said to have twice the CPU power and twice the GPU power of the previous generation Apple A5 processor. Beyond that, however, Apple offered few other details about the nature of the processor. For example, it's not clear how many cores the processor has or what the clock speed is.
Early speculation had led some to conclude that that the A6 was based on the yet-to-be-seen Cortex A15 ARM processor design. The Cortex A15 is licensable processor design from ARM that promises significantly faster performance than the existing Cortex A9 design which is what Apple uses in their A5 processor (iPhone 4S).
Anandtech now reveals, however, that the A6 is a custom Apple design:
The A6 is the first Apple SoC to use its own ARMv7 based processor design. The CPU core(s) aren't based on a vanilla A9 or A15 design from ARM IP, but instead are something of Apple's own creation.
Anandtech explains that Apple is one of a few ARM architecture licensees, which allows them to create their own custom ARM processor designs.
While Anadtech goes into the finer details, the ultimate benefit for Apple is the ability to tune their chips towards their own specific goals. In particular, Apple's design goals prioritize both power and performance while the generally licensable Cortex A15 design was reportedly targeted at server configurations.
Rumor has it that the original design goal for ARM's Cortex A15 was servers, and it's only through big.LITTLE (or other clever techniques) that the A15 would be suitable for smartphones. Given Apple's intense focus on power consumption, skipping the A15 would make sense but performance still had to improve.
Apple seems to finally be benefiting from some previous company acquisitions including P.A. Semi and Intrinsity, both chip design companies. The ability to tune their CPU designs specifically for their products could serve as a competitive advantage over other companies that are reliant on the licensable designs provided by ARM. Apple's previous processor designs have been based on these more traditional designs, so this represents Apple's first departure into a more custom design approach.
Apple previously announced that a public beta of iOS 26 would be available in July, and now a more specific timeframe has surfaced.
Bloomberg's Mark Gurman today said that Apple's public betas should be released on or around Wednesday, July 23. In other words, expect the public betas of iOS 26, iPadOS 26, macOS 26, and more to be available at some point next week.
Apple will be releasing...
Wednesday July 16, 2025 6:50 am PDT by Joe Rossignol
We may finally have a definitive list of all color options for the iPhone 17 series, ahead of the devices launching in September.
MacRumors concept
In a report for Macworld today, Filipe Espósito said he obtained an "internal document" that allegedly reveals all of the color options for the upcoming iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max models.
The report includes ...
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable
5G support, up from LTE on the Apple Watch Ultra 2
Likely a wide-angle OLED display that ...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the next Apple TV, according to rumors.
Rumors
Faster Wi-Fi Support
The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
Apple today said its store at the Westfield Hornsby shopping mall, in Hornsby, Australia, will be permanently closing in October.
Apple Hornsby
In a statement shared with Australian tech news website EFTM (via Reddit), Apple said that it has decided not to renew its lease at Westfield Hornsby. Apple said all affected retail employees will be given the opportunity to work at Apple's nearby...
Thursday July 10, 2025 4:54 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.