Stuttgart Retail Store Grand Opening Hinting at September 21 iPhone Launch?

by

As part of Apple's plans to expand its retail store presence in Germany, the company has been working on a store at a mall in Sindelfingen, just outside of Stuttgart. Last month, iFun.de reported [Google translation] reported that Apple was targeting Saturday, September 22 for the store's grand opening.


Apple's Sindelfingen retail store near Stuttgart under construction (Source: Macerkopf.de)

We've now heard from a source claiming that Apple has brought forward the opening date for the store to Thursday, September 20, potentially signaling that the next-generation iPhone will indeed launch the following day as has been rumored. Moving the grand opening forward by just a few days would enable Apple to have another retail store open to support the launch without requiring a significant change to store construction and preparation plans.

A similar change earlier this year signaled Apple's plans for the third-generation iPad launch, when the grand opening of the Highland Village retail store in Houston was brought forward by a day, suggesting that it would coincide with the March 16 iPad launch as did turn out to be the case. Apple's official announcement of the 8:00 AM grand opening for the store on that date also revealed the company's plans for the timing of the iPad launch.

Germany is typically included in Apple's first-round launches, although on some occasions such as with the iPad 2 the company has launched first in the United States before rolling out to other countries in the following weeks. iMore reported last month that Apple is planning for pre-orders to begin on September 12 ahead of the September 21 launch in the U.S. and perhaps other countries, with a second wave of international launches coming in the first week of October. If today's speculation bears out it would mean that Apple be including several other high-profile countries besides the U.S. in its first round of launches, with the second wave moving to quickly broaden distribution to other countries around the world.

Top Rated Comments

(View all)
Avatar
105 months ago

This shopping mall had an Apple reseller store, which is now closed as I saw last Saturday.
Though, I didn't like that store. They had a strict no returns policy unless you purchased something else for the same amount at the day of the return. No money back. That's not quite usual in Germany.


I believe it was called the re:store and I got my iPad 1st Gen there back in 2010.

That being said it makes perfect sense for Apple to locate the store there in Sindelfingen, which is actually not a very big city compared to Stuttgart:

There are 3 or 4 American military bases in close range AND because of that a Burger King, McDonalds and a KFC. This is as American as you can get in the south of Germany ;)
Score: 3 Votes (Like | Disagree)
Avatar
105 months ago

Well, it's rather people's shoes and cleaning machines causing that in such a public place rather than drunk and sprayers, but I think part of it is marketing. Everybody uses white (thus risks to get "dirty") and back is the new brown (which was the new black, I believe... - an attempt to make a joke on in-colors), so it's just classy. And if it ever gets scuffed up, use a black Sharpie (or Edding) and you are good. If you try this on a white wall, you might end up with 50 Shades of Gray (pun intended).

PS: Sorry folks, I ate a clown for breakfast, in retrospect, I think it tasted funny and it's coming up all the time. :D

My original query was exactly that. Why their marketing dpt chose black, new brown ( : ) ), new black over white. I agree 100% on the practicality front, but again, I think your response on "everyone uses white", is valid enough for apple standards to go the other way.
Score: 1 Votes (Like | Disagree)
Avatar
105 months ago

Actually, you are 100% right of the white getting dirty, but probably by taggers, graffiti artists and drunk babies.

Haven't thought of it even though evident...


Well, it's rather people's shoes and cleaning machines causing that in such a public place rather than drunk and sprayers, but I think part of it is marketing. Everybody uses white (thus risks to get "dirty") and back is the new brown (which was the new black, I believe... - an attempt to make a joke on in-colors), so it's just classy. And if it ever gets scuffed up, use a black Sharpie (or Edding) and you are good. If you try this on a white wall, you might end up with 50 Shades of Gray (pun intended).

PS: Sorry folks, I ate a clown for breakfast, in retrospect, I think it tasted funny and it's coming up all the time. :D
Score: 1 Votes (Like | Disagree)
Avatar
105 months ago

Matte = too expensive. White alone = prone to get dirty (it's just a construction after all)

Thing is, this is a front in front of the glass front - so, they might still work on the glass, change door designs, etc.

Actually, you are 100% right of the white getting dirty, but probably by taggers, graffiti artists and drunk babies.

Haven't thought of it even though evident...
Score: 1 Votes (Like | Disagree)
Avatar
105 months ago
Another piece of the puzzle..That fits perfectly.
Score: 1 Votes (Like | Disagree)
Avatar
105 months ago
Definitely makes the rumoured date seem more accurate!

Btw, this needs correcting:

Germany is typically included Apple's first-round launches

Score: 1 Votes (Like | Disagree)

Top Stories

Here's How You Can Download iOS 14 and iPadOS 14 Around the World [It's Out]

Wednesday September 16, 2020 2:36 am PDT by
Apple's official public release of iOS 14 and iPadOS 14 dropped on Wednesday, September 16, just a day after the company released the Golden Master to third-party developers. Also set to be made available to the general public for the first time are watchOS 7 and tvOS 14. Getting Started With iOS 14 Video Click image to watch iOS 14 Getting Started While that's left a lot of developers...

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...

Apple Releases iOS 14 and iPadOS 14 With Home Screen Redesign, App Library, Compact UI, Translate App, Scribble Support, App Clips, and More

Wednesday September 16, 2020 12:48 pm PDT by
Apple has released iOS 14 and iPadOS 14, the newest operating system updates designed for the iPhone and iPad. As with all of Apple's software updates, iOS 14 and iPadOS 14 can be downloaded for free. iOS 14 is available on the iPhone 6s and later, while iPadOS 14 is available on the iPad Air 2 and later. The updates are available on all eligible devices over-the-air in the Settings app. To ...

Apple Updates AirPods 2 and AirPods Pro Firmware to Version 3A283

Monday September 14, 2020 11:24 am PDT by
Apple today released new 3A283 firmware updates for the second-generation AirPods and the AirPods Pro. The second-generation AirPods are being updated from the 2D15 firmware they were previously running, while the AirPods Pros are being updated from the 2D27 firmware they had installed previously. Apple does not provide details on what's included in refreshed firmware so we don't know what's ...

Spotify Says Apple One Bundle Will Cause 'Irreparable Harm to Developer Community'

Tuesday September 15, 2020 12:26 pm PDT by
Apple today announced Apple One, a series of new subscription bundles that provide access to various Apple services at a combined monthly price. In response, Spotify sent out statements (via Peter Kafka) to the press decrying Apple's anti-competitive behavior and calling on "competition authorities" to stop Apple before it is able to cause "irreparable harm" to developers.Once again, Apple...

iOS 14, iPadOS 14, watchOS 7, and tvOS 14 Will Be Released September 16

Tuesday September 15, 2020 11:06 am PDT by
Apple today announced that iOS 14, iPadOS 14, watchOS 7, and tvOS 14 will be officially released on Wednesday, September 16. Apple has seeded the final Golden Master beta versions of each update to developers in advance. ‌iOS 14‌ and iPadOS 14 introduce dozens of new features, including a redesigned Home Screen that supports widgets on the iPhone and iPad for the first time. For more...

New AirPods Pro Firmware Introduces Spatial Audio Support and Automatic Switching

Monday September 14, 2020 12:22 pm PDT by
The new 3A283 firmware that Apple released for the AirPods Pro today appears to introduce support for Spatial Audio, a new feature coming to the higher-end AirPods with iOS 14. Multiple reports on Twitter and the MacRumors forums indicate that the firmware update adds a "Spatial Audio" option to the Control Center, which can be activated to enable the feature. Note that using Spatial Audio...

Apple Releases Safari 14 for Mac Ahead of macOS Big Sur Launch

Wednesday September 16, 2020 1:40 pm PDT by
macOS Big Sur didn't launch alongside iOS 14, iPadOS 14, tvOS 14, and watchOS 7 today, with the update coming later this fall, but Apple did release the Safari 14 update for macOS Catalina and macOS Mojave users. Safari 14 brings improved performance, customizable start pages, a Privacy Report to see which cross-site trackers are being blocked, and a new tab bar design that provides tab...

Full Transcript of Apple's 'Time Flies' Event With Apple Watch and iPad Updates

Tuesday September 15, 2020 8:46 am PDT by
Apple's virtual "Time Flies" event kicks off today at 10:00 a.m. Pacific Time, with Apple expected to debut new Apple Watch and iPad models, but it appears we may not see the iPhone 12 until next month. While we're not expecting to see new iPhones today, Apple's software updates for its various platforms are likely nearly ready for launch, so we may be hearing more about them today. Check...

Everything Apple Announced at Today's iPad and Apple Watch Event in Just Seven Minutes

Tuesday September 15, 2020 2:19 pm PDT by
Apple today held its annual September event, but this year was a bit different because no new iPhones were announced. The "Time Flies" event focused on the Apple Watch Series 6 and the iPad Air, and saw the debut of a new Apple One services bundle. Subscribe to the MacRumors YouTube channel for more videos. It took Apple an hour to introduce the new devices, but we've recapped the event in...