As part of Apple's plans to expand its retail store presence in Germany, the company has been working on a store at a mall in Sindelfingen, just outside of Stuttgart. Last month, iFun.de reported [Google translation] reported that Apple was targeting Saturday, September 22 for the store's grand opening.

apple store sindelfingen stuttgart construction
Apple's Sindelfingen retail store near Stuttgart under construction (Source: Macerkopf.de)

We've now heard from a source claiming that Apple has brought forward the opening date for the store to Thursday, September 20, potentially signaling that the next-generation iPhone will indeed launch the following day as has been rumored. Moving the grand opening forward by just a few days would enable Apple to have another retail store open to support the launch without requiring a significant change to store construction and preparation plans.

A similar change earlier this year signaled Apple's plans for the third-generation iPad launch, when the grand opening of the Highland Village retail store in Houston was brought forward by a day, suggesting that it would coincide with the March 16 iPad launch as did turn out to be the case. Apple's official announcement of the 8:00 AM grand opening for the store on that date also revealed the company's plans for the timing of the iPad launch.

Germany is typically included in Apple's first-round launches, although on some occasions such as with the iPad 2 the company has launched first in the United States before rolling out to other countries in the following weeks. iMore reported last month that Apple is planning for pre-orders to begin on September 12 ahead of the September 21 launch in the U.S. and perhaps other countries, with a second wave of international launches coming in the first week of October. If today's speculation bears out it would mean that Apple be including several other high-profile countries besides the U.S. in its first round of launches, with the second wave moving to quickly broaden distribution to other countries around the world.

Top Rated Comments

Galatian Avatar
123 months ago
This shopping mall had an Apple reseller store, which is now closed as I saw last Saturday.
Though, I didn't like that store. They had a strict no returns policy unless you purchased something else for the same amount at the day of the return. No money back. That's not quite usual in Germany.

I believe it was called the re:store and I got my iPad 1st Gen there back in 2010.

That being said it makes perfect sense for Apple to locate the store there in Sindelfingen, which is actually not a very big city compared to Stuttgart:

There are 3 or 4 American military bases in close range AND because of that a Burger King, McDonalds and a KFC. This is as American as you can get in the south of Germany ;)
Score: 3 Votes (Like | Disagree)
needfx Avatar
123 months ago
Well, it's rather people's shoes and cleaning machines causing that in such a public place rather than drunk and sprayers, but I think part of it is marketing. Everybody uses white (thus risks to get "dirty") and back is the new brown (which was the new black, I believe... - an attempt to make a joke on in-colors), so it's just classy. And if it ever gets scuffed up, use a black Sharpie (or Edding) and you are good. If you try this on a white wall, you might end up with 50 Shades of Gray (pun intended).

PS: Sorry folks, I ate a clown for breakfast, in retrospect, I think it tasted funny and it's coming up all the time. :D
My original query was exactly that. Why their marketing dpt chose black, new brown ( : ) ), new black over white. I agree 100% on the practicality front, but again, I think your response on "everyone uses white", is valid enough for apple standards to go the other way.
Score: 1 Votes (Like | Disagree)
Mad-B-One Avatar
123 months ago
Actually, you are 100% right of the white getting dirty, but probably by taggers, graffiti artists and drunk babies.

Haven't thought of it even though evident...

Well, it's rather people's shoes and cleaning machines causing that in such a public place rather than drunk and sprayers, but I think part of it is marketing. Everybody uses white (thus risks to get "dirty") and back is the new brown (which was the new black, I believe... - an attempt to make a joke on in-colors), so it's just classy. And if it ever gets scuffed up, use a black Sharpie (or Edding) and you are good. If you try this on a white wall, you might end up with 50 Shades of Gray (pun intended).

PS: Sorry folks, I ate a clown for breakfast, in retrospect, I think it tasted funny and it's coming up all the time. :D
Score: 1 Votes (Like | Disagree)
needfx Avatar
123 months ago
Matte = too expensive. White alone = prone to get dirty (it's just a construction after all)

Thing is, this is a front in front of the glass front - so, they might still work on the glass, change door designs, etc.
Actually, you are 100% right of the white getting dirty, but probably by taggers, graffiti artists and drunk babies.

Haven't thought of it even though evident...
Score: 1 Votes (Like | Disagree)
sulpfiction Avatar
123 months ago
Another piece of the puzzle..That fits perfectly.
Score: 1 Votes (Like | Disagree)
Lukkee24 Avatar
123 months ago
Definitely makes the rumoured date seem more accurate!

Btw, this needs correcting:
Germany is typically included Apple's first-round launches
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 15

Everything New in iOS 15.4 and iPadOS 15.4: Face ID With a Mask, Emojis, Apple Card Widget, Universal Control and More

Thursday January 27, 2022 12:08 pm PST by
Apple today seeded the first betas of iOS 15.4, iPadOS 15.4 to developers for testing purposes, adding a slew of new features to the latest iOS operating systems. iOS 15.4 is the biggest update that we've had to iOS 15 to date, and it brings Universal Control, Face ID with a mask, new emojis, and tons more. Face ID With a Mask With iOS 15.4, there is now an option to unlock your iPhone...
iOS 15

iOS 15.4 Adds New Emoji Like Melting Face, Biting Lip, Heart Hands, Troll and More

Thursday January 27, 2022 11:33 am PST by
With the iOS 15.4 update that was introduced today, Apple has added support for Emoji 14, introducing a selection of new emoji like melting face, biting lip, heart hands, and more. There are 37 new emoji and 75 skin tone additions in Emoji 14, resulting in a total of 112 characters. New faces include melting face, saluting face, face with open eyes and hand over mouth, face with peeking eye, ...
intel vs m1 max chip purple

Benchmarks Confirm Intel's Latest Core i9 Chip Outperforms Apple's M1 Max With Several Caveats

Wednesday January 26, 2022 8:56 am PST by
Benchmark results have started to surface for MSI's new GE76 Raider, one of the first laptops to be powered by Intel's new 12th-generation Core i9 processor. Intel previously said that its new high-end Core i9 processor is faster than Apple's M1 Max chip in the 16-inch MacBook Pro and, as noted by Macworld, early Geekbench 5 results do appear to confirm this claim, but there are several...
MAsk On Face ID iOS 15

iOS 15.4's Face ID With a Mask Feature Requires iPhone 12 or Newer

Thursday January 27, 2022 1:22 pm PST by
In today's iOS 15.4 beta that's available to developers, Apple added a useful new feature that changes the way Face ID works. There's now a Face ID with a Mask option that allows the iPhone to be unlocked when you're wearing a mask, but you need to have an iPhone 12 or newer. Right now, an iPhone can be unlocked with a mask if you have an Apple Watch for authentication to add an extra layer...
MAsk On Face ID iOS 15

iOS 15.4 Beta Lets You Use Face ID With a Mask On

Thursday January 27, 2022 10:54 am PST by
The iOS 15.4 beta that was introduced today added a new feature designed to allow Face ID to be used with a mask and without an Apple Watch for authentication. Apple says that the feature can "recognize the unique features around the eye" for authentication purposes. If you opt to use this feature during setup, you will need to rescan your face for Face ID. From there, Face ID will be able...
Apple Watch Red Yellow Green Feature 1

Apple Launches Black Unity Braided Solo Loop With 'Unity Lights' Watch Face

Wednesday January 26, 2022 6:05 am PST by
Apple today announced the Black Unity Braided Solo Loop for the Apple Watch, as well as a new downloadable watch face, to celebrate Black History Month. Following the launch of the limited edition Black Unity Apple Watch Series 6 and Sport Band in 2021, Apple today launched the Black Unity Braided Solo Loop as part of its celebrations for Black History Month this year.Apple is launching a...
ios 15

Apple Releases iOS 15.3 and iPadOS 15.3 With Fix for Safari Bug That Leaks Browsing Activity

Wednesday January 26, 2022 10:00 am PST by
Apple today released iOS 15.3 and iPadOS 15.3, the third major updates to the iOS and iPadOS 15 operating systems that were released in September 2021. iOS and iPadOS 15.3 come almost two weeks after the release of iOS and iPadOS 15.2.1, minor bug fix updates. The iOS 15.3 and iPadOS 15.3 updates can be downloaded for free and the software is available on all eligible devices over-the-air in ...
General Dropbox Feature

macOS 12.3 Will Include Cloud Storage Changes Affecting Dropbox and OneDrive

Tuesday January 25, 2022 3:31 pm PST by
Dropbox today announced that users who update to macOS 12.3 once that software version becomes available may temporarily encounter issues with opening online-only files in some third-party apps on their Mac. In a support document and an email to customers, Dropbox said it is actively working on full support for online-only files on macOS 12.3 and will begin rolling out an updated version of...