Indie Developers Support Flexible Pricing with 'Because We May' Sale

by

As highlighted by our sister site TouchArcade, a group of independent developers across a broad array of platforms are having a weeklong sale on their apps celebrating their distribution through marketplaces that allow developers to set their own pricing. Operating under the banner of Because We May, the developers are in many cases offering very significant discounts on their apps.


We believe that developers should have the freedom to price their games how they like, without interference from the online stores that sell the games. Why? Because it allows us to promote our games more freely, as we are doing here! We rely on the ability to promote our games for our livelihood and control over pricing is an important tool for this purpose.

From now until June 1, the group is inviting all interested developers to join the promotion, which currently includes nearly 150 iOS App Store titles, almost 50 Mac App Store titles, and an assortment of other games available via Google Play for Android, Steam, and other marketplaces.


The list of iOS games already involved in the sale includes popular titles such as World of Goo, Osmos, Eliss, Canabalt, Spider: The Secret of Bryce Manor, and Zen Bound 2.

Top Rated Comments

(View all)
Avatar
110 months ago
As a developer who has a Mac app participating in BecauseWeMay, I'd like to think that it's not just a celebration of our power to name our price, but also of the ability for people like me to even get our apps and games out there. Stores like the iOS and Mac App stores have created an environment where if you want to make your living by creating games, all you need to be able to do is make games. You don't need a big company with accountants and web designers. You don't need a publisher. You just pour your heart and soul into your game and put it out there, available to anyone. The person who MADE the game is in control of SELLING the game. It's freedom! Just five years ago I thought that if I wanted to make games for a living, I'd have to sell my soul to EA or Blizzard. The rise of the app stores changed all that. That's why I'm celebrating.
Score: 3 Votes (Like | Disagree)
Avatar
110 months ago
No, as a developer, I understand where they are coming from.

Apple has a pretty great program compared to some.

Other "App Stores" have contracts that say they can REPRICE your app to "market" pricing.

Some even have clauses that say that they are allowed to give your product away for FREE. Yes -- the developer does not get not a single penny if "honored" by such a day long promotion.

There are still a few flaws in Apple's App Store, but it really sets the bar for fairness compared to some other stores.
Score: 3 Votes (Like | Disagree)
Avatar
110 months ago

I'm assuming they're upset that Apple takes a cut (30% of the profit), rather then not being able to price it exactly at the "dollar" amount they want.


That's a weird assumption. Of course the retailer takes a cut! Hard to believe, but this movement may actually be in favor of Apple's pricing model. :)

I'd guess the problem has to do with retailers not involved in the promotion. Amazon?
Score: 3 Votes (Like | Disagree)
Avatar
110 months ago

I'm assuming they're upset that Apple takes a cut (30% of the profit), rather then not being able to price it exactly at the "dollar" amount they want.

Either way everyone wins with this kind of a sale :)


I assume you didn't bother to read the linked page or you would have seen that in fact nope. Not at all .

from the page
"For the last week of May (May 24 through June 1) our games will be deeply discounted to celebrate online stores that give us control over pricing: The App Store, Google Play, Steam, Desura, IndieVania, and a few others."
Score: 2 Votes (Like | Disagree)
Avatar
110 months ago
There's a bit of a misunderstanding here. They are "celebrating" any store that lets them set their own prices, such as Apple's stores and steam.

They aren't complaining about 30% cuts--they're complaining about retailers like Amazon who are known for setting app prices and offering sales without the developer's consent.
Score: 2 Votes (Like | Disagree)
Avatar
110 months ago

I don't understand... what are they complaining about? Is someone dictating their prices? I'm just confused here. Can someone clear that up for me? I thought you submit an app to i.e. Apple for the App Store and then it gets approved and you set a price and Apple gets a share. Am I wrong? Someone who actually publishes, can you enlighten me? Or is this just a tribute the agency model vs. the in-store publishers for boxed software?


I don't think it's a protest per-se. They describe it as a "celebration", which is a kinda cheesy term, but I think they're just using it as a means to gather attention to their products. Closest to your last line, most likely (the tribute to the agency model).

jW
Score: 2 Votes (Like | Disagree)

Top Stories

'A New iOS Update is Now Available' Popping Up Repeatedly in iOS 14 Beta [Fixed: New Beta Available]

Thursday October 29, 2020 6:11 pm PDT by
Many users running iOS 14 beta are reporting that they are seeing a dialog box pop up repeatedly asking them to update from the latest iOS 14 beta. Threads in our forums, Reddit, and Twitter are reporting the issue. The dialog has been appearing for a few days now, but as of tonight has started appearing more frequently, every time an iPhone is unlocked. There's been further discussion in...

Apple Seeds New iOS 14.2 Versions Which Stops 'New iOS Update Available' Alerts

Friday October 30, 2020 1:09 pm PDT by
Apple today seeded "Release Candidate" versions of upcoming iOS 14.2 and iPadOS 14.2 updates to developers and public beta testers, 10 days after seeding the fourth betas and a month and a half after releasing the iOS 14 and iPadOS 14 updates. iOS and iPadOS 14.2 can be downloaded by developers through the Apple Developer Center or over the air after the proper developer profile has been...

Apple One is Now Available: Save Money by Bundling Apple Music, iCloud Storage, Apple TV+, Apple Arcade, and More

Friday October 30, 2020 7:47 am PDT by
Apple One bundles are now available in the United States and over 100 other countries, allowing customers to subscribe to multiple Apple services through a single plan, including Apple Music, Apple TV+, Apple Arcade, iCloud, and more. To sign up for Apple One on an iPhone: Open Settings App Tap on Your Name at the top Tap on Subscriptions Tap on Apple One The prompt for Apple One...

Black Friday Spotlight: Best Buy Kicks Off a Month of Apple Deals and More

Friday October 30, 2020 10:02 am PDT by
We've begun tracking early Black Friday deals in our dedicated Black Friday Roundup, and in an effort to prepare our readers for the big shopping event we're highlighting sales store-by-store in the lead-up to November 27. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running....

Apple Launches AirPods Pro Service Program for Crackling/Static Problems and ANC Issues

Friday October 30, 2020 3:03 pm PDT by
Apple today announced the launch of a new service program for AirPods Pro sound issues, which is designed to address AirPods Pro units experiencing static or crackling sounds or problems with Active Noise Cancellation. Faulty AirPods exhibit the following problems, according to Apple:Crackling or static sounds that increase in loud environments, with exercise or while talking on the phone ...

Apple CEO Tim Cook: 'More Exciting Things' in Store For This Year

Thursday October 29, 2020 2:20 pm PDT by
During today's earnings call for the fourth fiscal quarter of 2020 (third calendar quarter), Cook said that while he doesn't want to give too much away, "this year has a few more exciting things in store." Cook is likely speaking about the Apple Silicon Macs, as Apple has previously said the first Apple Silicon Mac will be coming before the end of 2020. There are rumors of a third fall event ...

Hands-On Comparison: iPhone 12 vs. iPhone 12 Pro

Friday October 30, 2020 2:29 pm PDT by
For those still trying to make a decision between an iPhone 12 or an iPhone 12 Pro, we picked up both models and in our latest YouTube video, did a hands-on comparison between them. Our video highlights the similarities and the differences so you can which one is the best fit for you and whether the iPhone 12 Pro is worth an extra $200. Subscribe to the MacRumors YouTube channel for more ...

Apple One Service Bundles Set to Launch Tomorrow, Fitness+ Coming This Quarter

Thursday October 29, 2020 1:39 pm PDT by
Apple in September announced Apple One, a new series of services bundles that will let Apple device customers purchase several services together in one package instead of separately, saving money for those who use multiple Apple service products. Ahead of Apple's earnings call, Apple CFO Luca Maestri told Bloomberg that Apple One is set to launch on Friday, October 30. Apple One Bundle...

PSA: Apple One Premier Bundle Only Available in US, UK, Canada, and Australia

Friday October 30, 2020 2:39 am PDT by
Apple's new Apple One series of services bundles launches on Friday in over 100 countries and regions, but the top Premier tier will be limited to the United States, the United Kingdom, Australia, and Canada. The limited rollout of the $29.95 Premier tier is down to the fact that Apple News+ is currently only available in the above countries. Apple News+ is exclusive to the Premier tier,...

Apple Says Record 2020 Mac Sales Attributed Primarily to MacBook Pro

Friday October 30, 2020 12:24 pm PDT by
Apple on Thursday reported its earnings for the fourth quarter of the 2020 fiscal year, including Mac revenue of $9 billion, a new quarterly record. Apple ended the year with annual Mac revenue of $28.6 billion, an all-time high. In its annual Form 10-K report [PDF], filed with the U.S. Securities and Exchange Commission today, Apple said increased Mac sales in fiscal 2020 compared to fiscal ...