AT&T CEO's "Only Regret" is Offering Unlimited Data Packages

attlogoSpeaking at a conference this week, AT&T CEO Randall Stephenson noted that he only had one regret about AT&T being the first cellular carrier to support the iPhone. As reported by the New York Times:

“My only regret was how we introduced pricing in the beginning, because how did we introduce pricing? Thirty dollars and you get all you can eat,” he said in the on-stage interview at the Milken Institute’s Global Conference on Wednesday. “And it’s a variable cost model. Every additional megabyte you use in this network, I have to invest capital.”

Since then, AT&T has discontinued offering unlimited data plans to new customers, as well as throttling users who have been grandfathered in from older plans.

Stephenson is also concerned about services like Apple's iMessage texting service and Skype affecting AT&T's existing business models.

“You lie awake at night worrying about what is that which will disrupt your business model,” he said. “Apple iMessage is a classic example. If you’re using iMessage, you’re not using one of our messaging services, right? That’s disruptive to our messaging revenue stream.”

All those concerns aside, AT&T has been extraordinarily successful attracting and keeping profitable iPhone users. In the last quarter, AT&T made $3.58 billion in profit on $29 billion in sales. The iPhone accounted for 60% of the carrier's total phone sales to postpaid customers in that quarter.

Popular Stories

maxresdefault

Apple's AirPods Pro 2 vs. Samsung's Galaxy Buds3 Pro

Saturday July 13, 2024 8:00 am PDT by
Samsung this week introduced its latest earbuds, the Galaxy Buds3 Pro, which look quite a bit like Apple's AirPods Pro 2. Given the similarities, we thought we'd compare Samsung's new earbuds to the AirPods Pro. Subscribe to the MacRumors YouTube channel for more videos. Design wise, you could potentially mistake Samsung's Galaxy Buds3 Pro for the AirPods Pro. The Buds3 Pro have the same...
iPhone 15 Pro Cameras

iPhone 17 Pro Max Will Be First Model to Feature Three 48MP Cameras

Thursday July 11, 2024 12:20 am PDT by
Next year's iPhone 17 Pro Max will feature an upgraded 48-megapixel Tetraprism camera for enhanced photo quality and zoom functionality, according to Apple analyst Ming-Chi Kuo. In his n-iphone-tetraprism-upgrade-ca62dd37e364">latest investor note published to Medium, Kuo said the key specification change would be a 1/2.6" 48MP CIS sensor, up from the 1/3.1" 12MP sensor expected to be used...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

10 Reasons to Wait for Next Year's iPhone 17

Monday July 8, 2024 5:00 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
primeday2020 feature3

The Best Early Prime Day Deals on Apple Products

Saturday July 13, 2024 6:23 am PDT by
Amazon is soon to be back with its annual summertime Prime Day event, lasting for just two days from July 16-17. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront, and there are already many deals you can get on sale ahead of the event. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may...

Top Rated Comments

racer1441 Avatar
159 months ago
Dear Apple,

Please just buy one of these jokers, sale the iphone on your own carrier and push the current cell communications model into extinction.

Thanks.
Score: 148 Votes (Like | Disagree)
unlimitedx Avatar
159 months ago
greedy
Score: 141 Votes (Like | Disagree)
doobybiggs Avatar
159 months ago
greedy bastard is all I heard in there ....
Score: 131 Votes (Like | Disagree)
raymondthimmes Avatar
159 months ago
Mr. Stephenson,

All I can say is you have confirmed my switch to Sprint when my contract is up in July. Hell, I might switch right now and just not pay the bill you send me for $375.

**** you, sir.
Score: 110 Votes (Like | Disagree)
Frankied22 Avatar
159 months ago
Aww poor baby. Go step down and collect your millions.

Your only regret should be GETTING RID of the unlimited data.
Score: 107 Votes (Like | Disagree)
AxeluteZero Avatar
159 months ago
After living with the crappy smart phone world I'm in now, yes, I would change things.

Texting is the most ludicrous charge on a smartphone bill. Costs nothing to text from phone to phone.

Hurrah iMessage!
Score: 85 Votes (Like | Disagree)