We typically avoid posting a story each time the Apple Store goes offline for updates. While the Apple online store famously goes offline to introduce new products, it also goes down for routine maintenance.
Tonight's downtime is likely related to maintenance or other non-product tweaks, but notably the "We'll be back soon" graphic that should be quite familiar to long time Apple followers has been changed.
The original graphic (above) was on a sticky note and has been in place for many years. Every time Apple's online store goes down, visitors would be greeted with this yellow sticky. Tonight, we see a new graphic overlaying a linen background that has been popularized in iOS.
Apple has several product lines that are due for updates soon, including the Mac Pro and MacBook Pro. These overnight downtimes, however, are more typically related to routine maintenance rather than new products. The change in "We'll be back" graphic may foreshadow other graphical tweaks to the online store.
Update: The online store returned without any notable changes.
Tuesday August 25, 2026 8:39 am PDT by Joe Rossignol
Apple today unveiled a new Mac mini with M6 and M5 Pro chip options, a new Mac Studio with M5 Max and M5 Ultra chip options, a new version of the Polishing Cloth with a lower price, and updated Magic Keyboards for Macs.
To learn more about these products, read our coverage below:
Apple Announces New Mac Mini With M6 and M5 Pro Chips and More
Apple Unveils New Mac Studio With M5 Max and M5...
Apple today quietly introduced updated Magic Keyboard models with revised U.S. English key labeling.
On the new keyboards, the tab, caps lock, shift, return, and delete keycaps are labeled with glyphs rather than edge text. On the full-size models with a numeric keypad, the change goes further, with the home, page up, page down, end, clear, and enter keys also swapping their text labels for...
It is now late August, meaning that Apple's annual iPhone event is just around the corner. Below, we take a look at when the event might be held this year.
This September, Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and an all-new foldable iPhone that will reportedly be named the iPhone Ultra. The regular iPhone 18, a lower-end iPhone 18e, and the iPhone Air 2 are not...
Anyone notice that the wording also slightly changed from "shortly" to "soon"?
"Soon" would seem to imply a longer duration than "shortly"... so it sounds like they might be updating two product lines at once. I'll go ahead and place bets that the two are:
1) New MacBook Pros with Ivy Bridge
2) Updated iPad 3 with new display tech to fix yellow screen issue
