London Apple Stores Prepping for Summer Olympics


Apple is equipping its London Genius Bars with replacement international keyboards for MacBooks and considering stocking new MacBooks with American, Asian and other international keyboards ahead of the 2012 Summer Olympics in the city, according to a report from TUAW.
A high-level Apple retail employee here in London told me today that the company is planning to stock its London area retail stores with international replacement MacBook Pro, MacBook Air, and MacBook keyboards. This way, the retail outlets will have the spare parts on hand should international journalists need a quick turnaround on a damaged laptop.

As my source told me, "London is going to be overrun by an onslaught of journalists when the games begin. We want to be prepared should they need help with their equipment during the time they are here."
TUAW notes that along with the thousands of athletes and other support staff attending the Olympics, more than 10,000 print journalists are expected to be covering the games, along with numerous other bloggers, editors, photographers, videographers along with thousands of tourists -- many of them Mac and iOS users.

The stocking of international keyboards will be important for foreign Mac users coming to the city for the Olympics. Generally, Apple Stores only stock keyboards localized for the country in which the store is located, and international keyboards must be ordered separately. This would be impractical for Mac users covering the games, as time will be of the essence on any repairs.

It is likely that the London-area retail stores will see some of their heaviest traffic ever during the Summer Olympics, and will have extremely high staffing levels to prepare for it. London itself has five Apple Stores, including the Regent Street and Covent Garden flagships.

The 2012 Olympic Summer Games will run from July 27th through August 12th.

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103 months ago
That store will probably drive the q3 earnings into another record breaking quarter.. Hopefully Usain Bolt can break some records too
Rating: 7 Votes
103 months ago
I like the brick. It is cool to see something other than all silver.
Rating: 7 Votes
103 months ago
Whoever is responsible for this action doesn't miss a trick when it comes to marketing.

Smart!:D
Rating: 7 Votes
103 months ago

Finally some Mac related news on Macrumors! ;)


Oh stop it with the Mac stuff. Over half of Apple's revenue is from iOS. Besides, when Macrumors was founded, there was no such thing as iOS. It's an Apple forum, don't put so much stock in the name!
Rating: 6 Votes
103 months ago

Good idea!



In case you didn't know, this site is also called AppleRumors.com ;)


It's also called this:



And this

Rating: 5 Votes
103 months ago
I didn't realise the Olympic games are only two and a half months away!

but OT; this is a really smart move from Apple:)
Rating: 5 Votes
103 months ago
Wow. British stores stocking international keyboards.

Any chance of them offering a proper British keyboard layout with (for example) the double-quote on the 2, a proper '#' key and the '@' over on the right-hand side?

I guess Mac-only people are used to the current Apple UK layout, but its annoying if you're swapping between Mac and PC or running virtual machines.
Rating: 4 Votes
103 months ago
Finally some Mac related news on Macrumors! ;)
Rating: 4 Votes
103 months ago
My parents went to the London Olympics and all they brought me back was this Macbook Pro...
Rating: 4 Votes
103 months ago

No Apple store is a "must see". Period. You have to be overdosing on the Kool-Aid to think that a retail store ranks with Buckingham Palace, Westminster Abbey, the Tower of London, Big Ben, St. Paul's, ....

In Paris, the Louvre is a "must see". The Apple Store in the court is a "walk right by".


Actually the store in Covent Garden is seeping with history, reflected in the fact that Apple had to be incredibly careful how they designed the store to keep certain parts of the building in its original form. The entirety of Covent Garden market, from the church to the bars to the shops to the markets to the cafes and restaurants are all very much historical and as much a part of London's history as Big Ben and Parliament (which, btw, is not as old as Covent Garden market...)
Rating: 3 Votes

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