London Apple Stores Prepping for Summer Olympics


Apple is equipping its London Genius Bars with replacement international keyboards for MacBooks and considering stocking new MacBooks with American, Asian and other international keyboards ahead of the 2012 Summer Olympics in the city, according to a report from TUAW.

A high-level Apple retail employee here in London told me today that the company is planning to stock its London area retail stores with international replacement MacBook Pro, MacBook Air, and MacBook keyboards. This way, the retail outlets will have the spare parts on hand should international journalists need a quick turnaround on a damaged laptop.

As my source told me, "London is going to be overrun by an onslaught of journalists when the games begin. We want to be prepared should they need help with their equipment during the time they are here."

TUAW notes that along with the thousands of athletes and other support staff attending the Olympics, more than 10,000 print journalists are expected to be covering the games, along with numerous other bloggers, editors, photographers, videographers along with thousands of tourists -- many of them Mac and iOS users.

The stocking of international keyboards will be important for foreign Mac users coming to the city for the Olympics. Generally, Apple Stores only stock keyboards localized for the country in which the store is located, and international keyboards must be ordered separately. This would be impractical for Mac users covering the games, as time will be of the essence on any repairs.

It is likely that the London-area retail stores will see some of their heaviest traffic ever during the Summer Olympics, and will have extremely high staffing levels to prepare for it. London itself has five Apple Stores, including the Regent Street and Covent Garden flagships.

The 2012 Olympic Summer Games will run from July 27th through August 12th.

Top Rated Comments

(View all)
Avatar
111 months ago
That store will probably drive the q3 earnings into another record breaking quarter.. Hopefully Usain Bolt can break some records too
Score: 7 Votes (Like | Disagree)
Avatar
111 months ago
I like the brick. It is cool to see something other than all silver.
Score: 7 Votes (Like | Disagree)
Avatar
111 months ago
Whoever is responsible for this action doesn't miss a trick when it comes to marketing.

Smart!:D
Score: 7 Votes (Like | Disagree)
Avatar
111 months ago

Finally some Mac related news on Macrumors! ;)

Oh stop it with the Mac stuff. Over half of Apple's revenue is from iOS. Besides, when Macrumors was founded, there was no such thing as iOS. It's an Apple forum, don't put so much stock in the name!
Score: 6 Votes (Like | Disagree)
Avatar
111 months ago

Good idea!



In case you didn't know, this site is also called AppleRumors.com ;)

It's also called this:



And this

Score: 5 Votes (Like | Disagree)
Avatar
111 months ago
I didn't realise the Olympic games are only two and a half months away!

but OT; this is a really smart move from Apple:)
Score: 5 Votes (Like | Disagree)

Top Stories

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...

iPhone 12 Pro in Graphite and iPhone 12 in Blue Shown Off in Unboxing Videos

Monday October 19, 2020 8:20 am PDT by
While the iPhone 12 Pro does not launch until Friday, we now have an early unboxing video of the device courtesy of Twitter account DuanRui, providing a closer look at the shiny new flat-edge design and sleek Graphite color option. Ben Geskin re-uploaded the unboxing video to YouTube, which we've embedded below: Geskin has also uploaded an unboxing video of the iPhone 12 in Blue: ...

Apple Releases iPadOS and iOS 14.1 With Multiple Bug Fixes Ahead of iPhone 12 Launch

Tuesday October 20, 2020 10:06 am PDT by
Apple today released iOS and iPadOS 14.1, the first major updates to the iOS and iPadOS 14 operating system updates that were released in September. iOS and iPadOS 14.1 come a week after Apple released the golden master versions of the updates to developers. The iOS 14.1 update can be downloaded for free and it is available on all eligible devices over-the-air in the Settings app. To access...

Watch: iPhone 12 and iPhone 12 Pro Unboxing Videos and First Impressions

Tuesday October 20, 2020 6:05 am PDT by
Apple's embargo has lifted for iPhone 12 and iPhone 12 Pro reviews. In addition to our detailed review roundups for each device, we've rounded up over a dozen unboxing videos and first impressions below. iPhone 12 in Blue on left and iPhone 12 Pro in Pacific Blue on right via Engadget Key new features of the iPhone 12 and iPhone 12 Pro include a flat-edge design, 5G support, a much faster A14 ...

Gold Version of iPhone 12 Pro Apparently Has a More Fingerprint Resistant Stainless Steel Frame

Tuesday October 20, 2020 11:56 am PDT by
iPhone 12 Pro reviews hit the web today, and one of the more interesting tidbits came from TechCrunch's Matthew Panzarino, who revealed that the Gold version of the device apparently has a more fingerprint resistant coating applied to the stainless steel frame. From his review:Most of the iPhone 12 Pro finishes still use a physical vapor deposition process for edge coating. But the new gold...

Photographer Austin Mann Tests the iPhone 12 Pro's Camera

Wednesday October 21, 2020 4:14 am PDT by
Travel photographer Austin Mann usually performs an in-depth review of new iPhone models to test their camera performance in real-world scenarios. To test Apple's new iPhone 12 Pro, Mann traveled to Glacier National Park, Montana. Mann focused on some of the biggest camera upgrades with the iPhone 12 Pro, including the upgraded Wide lens, Ultra Wide Night mode, and LiDAR autofocus, across a...

iPhone 12 Pro Max Has Smaller 3,687 mAh Battery According to Regulatory Filing

Tuesday October 20, 2020 8:48 pm PDT by
Apple's new iPhone 12 Pro Max is equipped with a 3,687 mAh battery, which is around 7% less capacity than the 3,969 mAh battery in the iPhone 11 Pro Max, according to a regulatory filing published by TENAA, the Chinese equivalent of the FCC. The regulatory filing, spotted by MacRumors, also lists the iPhone 12 Pro Max with 6GB of RAM as seen in benchmark results last week. Apple has filed ...

5G Drains iPhone 12 Battery 20% Faster Than 4G in Benchmark

Wednesday October 21, 2020 3:17 am PDT by
After the first reviews for the iPhone 12 and iPhone 12 Pro emerged yesterday, a new report by Tom's Guide reveals the extent of battery life reductions when using 5G. The report outlines a test wherein the iPhone surfs the web continuously at 150 nits of screen brightness, launching a new site every 30 seconds until the battery drains. Interestingly, the test was run on an iPhone 12 and...

Hands-On With Apple's iPhone 12 and 12 Pro MagSafe Cases

Tuesday October 20, 2020 1:33 pm PDT by
Apple's iPhone 12 and 12 Pro are launching this Friday, and ahead of that release date, Apple is shipping out various accessories like the MagSafe charger and MagSafe cases. Yesterday we took a look at the MagSafe charger, and today our MagSafe case came in the mail, so we thought we'd take another look at the charger to see how it works with the case and just how strong the case magnets are. S ...

Reliable Leaker Suggests AirTags 'Coming Soon' in Two Different Sizes

Tuesday October 20, 2020 1:53 am PDT by
Apple's rumored AirTags Bluetooth tracking devices could launch imminently and will be available in two size options, based on new tweets from cryptic-but-reliable leaker L0vetodream. In typical enigmatic style, the leaker first tweeted this morning that a "big one" and a "small one" are "coming soon," but withheld what they were referring to. However that was followed an hour later with the ...