Settlement over e-Book Pricing to Undo Apple's Agency Model for Pricing?

ibooks iconEarlier this month, we reported on word from the U.S. Department of Justice that regulators were looking at filing suit against Apple and e-book publishers over the "agency model" of pricing championed by Apple leading up to the launch of its iBookstore. Under the model, retail book prices are set by publishers, with retailers receiving a cut of the proceeds.

Of most concern to regulators, Apple's agreements with the publishers included "most favored nation" clauses that prevented publishers from selling their books through any other retailers at lower prices than offered through Apple's iBookstore. Reuters now reports that the parties involved in the dispute are continuing to move toward a settlement in order to ward off a lawsuit, and that the settlement is likely to see the removal of these clauses. As a result, the publishing industry will likely in some form return to the previous wholesale model in which retailers set their own prices for books.

While negotiations are still fluid, the settlement is expected to eliminate Apple's so-called "most favored nation" status, which had prevented the publishers from selling lower-priced e-books through rival retailers such as Amazon.com Inc (AMZN.O) or Barnes & Noble Inc (BKS.N), the people said.

The deal could also force a shift, at least temporarily, in pricing control from publishers to retailers, one of the people said.

Such a move to a "wholesale model" would not only benefit consumers but also Amazon, which had been the leading bargain e-book retailer with its Kindle reader.

Under the wholesale model, Amazon priced e-books at or even below cost in many cases in order to draw in customers who would then purchase other items from its online store. But the practice generated concern among publishers that their works were being devalued, and many were happy to sign on with Apple's agency model in order to create more price stability.

Analysts estimate that a return to the wholesale model could add $1 billion to Amazon's revenues this year given its commanding 65% share of the e-book market and the impact of discounted pricing on sales of other items in its store. Book sales make up only a small portion of Apple's revenue, with estimates pegging iBookstore sales at roughly $50 million annually, and the company is expected to see little impact from any pricing changes in the book market.

Top Rated Comments

charlieegan3 Avatar
115 months ago
the whole price thing with e-books puts a lot of people off. shame really
Score: 16 Votes (Like | Disagree)
sha4000 Avatar
115 months ago
I just want the price of an e-textbook to go down some.
Score: 15 Votes (Like | Disagree)
NorEaster Avatar
115 months ago

By allowing amazon to undercut others forces them to lower prices as well. price fixing is so subjective.

How is this any different than any other retailer lowering prices because they can afford to make lower margins for a given product by making it up elsewhere? For Pete's sake...your local grocery store does this every week. They put certain items (like cereal) on sale so you go to their stores, buy the cereal, and then buy other items that yield a better margin for the store.

Are you telling me you never comparison shop?!
Score: 14 Votes (Like | Disagree)
barkomatic Avatar
115 months ago
I have to agree this practice by Apple is pretty obviously anti-competitive.
Score: 13 Votes (Like | Disagree)
Anaemik Avatar
115 months ago

I read to many....


Good for you! To a class of kids? Or perhaps to the blind or the elderly? Either way, I applaud your efforts to help keep literacy alive!
Score: 12 Votes (Like | Disagree)
a.jfred Avatar
115 months ago

the whole price thing with e-books puts a lot of people off. shame really


That's the one thing that's really put me off ebooks: why pay more than the PB book price when I can buy it at a used book store for less?
Score: 12 Votes (Like | Disagree)

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