Apple Creates a New App Store Category Called 'Catalogs' on Eve of Media Event

On the eve of the Apple media event for the iPad 3, Apple has added a new category in the App Store. The new category is called "Catalogs" and seems to be not yet fully deployed.

catalogs
Several existing apps have already been placed into the Catalogs category, including Catalog Spree (pictured above), SkyMall, MTG Merchant and more. These apps have long existed in the App Store and have now been recategorized to "Catalogs". The apps had previously been listed under the Lifestyle and Utility sections of the App Store.

The Catalogs category is not yet fully deployed to the App Store, and is not accessible directly from the App Store's category listings. Linking directly to the Catalogs category in the App Store presently shows an empty list.

Joaquin Ruiz, CEO of Catalog Spree, seems to believe that the timing could be related to the media event tomorrow. Ruiz said in an email, "Adding an app category is not something that Apple does lightly and we believe Apple's decision reflects the importance of this usecase in the Apple App Store ecosystem."

Apple is hosting a media event tomorrow in San Francisco. The timing of the App Store changes are suggestive that it may be related to the event.

Top Rated Comments

Lesser Evets Avatar
151 months ago
Scanned over that image quickly and had to backtrack. I thought it said, "Catalog Spree by Pedophiles".
Score: 8 Votes (Like | Disagree)
scoobydoo99 Avatar
151 months ago
why do people just accept "Facebook login" as a fact of life now? You like linking all your activities to totally eliminate your privacy? You enjoy routing your FB username and password through as many internet connections as possible? You have just resigned yourself to the fact that you are nothing more than a drone to be tracked, marketed to, and sold? Or is it just laziness?
Score: 6 Votes (Like | Disagree)
OrangeSVTguy Avatar
151 months ago
Pretty soon, we won't be getting anything else in the mail. It will all be delivered to our iPads digitally. Just baby steps, this won't happen overnight.
Score: 5 Votes (Like | Disagree)
samac92 Avatar
151 months ago
Also Apple has tweaked the App Store on the iPad

http://www.cultofmac.com/150835/apple-introduces-more-speed-and-design-improvements-to-the-ipad-app-store/
Score: 5 Votes (Like | Disagree)
slimbek Avatar
151 months ago
If they make a new Catalogs App - it better darn well go into a folder when I want it to!
Score: 3 Votes (Like | Disagree)
guydude193 Avatar
151 months ago
NFC. Swipe your credit card to purchase something.
Score: 3 Votes (Like | Disagree)

Popular Stories

Apple WWDC23 macOS Sonoma hero

macOS Sonoma Launching This Week With These New Features

Sunday September 24, 2023 12:45 pm PDT by
Apple previously announced that macOS Sonoma will be released this Tuesday, September 26. The free software update includes many new features and changes for the Mac, including the five that we have highlighted below. In addition to these five features, we have shared the full release notes for macOS Sonoma below for a complete overview of everything new. Desktop Widgets macOS Sonoma...
iPhone 16 Mock Header With Dynamic Island

Skipping the iPhone 15 Pro? Here's What's Rumored for iPhone 16 Pro

Friday September 22, 2023 9:29 am PDT by
Are you skipping the iPhone 15 Pro and waiting another year to upgrade? If so, we already have some iPhone 16 Pro rumors for you. Below, we recap new features rumored for the iPhone 16 Pro models so far:Larger displays: The iPhone 16 Pro and iPhone 16 Pro Max will be equipped with larger 6.3-inch and 6.9-inch displays, respectively, according to Ross Young, CEO of Display Supply Chain...
iPhone 16 Side Feature

iPhone 16 to Include an Additional Capacitive 'Capture' Button

Monday September 25, 2023 12:50 pm PDT by
The iPhone 16 series is expected to gain an additional capacitive button, known internally as the "Capture Button." Codenamed "Project Nova," the button is likely to be one of the main selling points of the iPhone 16 lineup, assuming it gets past the initial testing phase. The Capture Button is located on the same side as the Power button, only positioned slightly lower - where the mmWave cutout...
ipad mini blue

Apple to Launch iPad Mini 7 Later This Year, Industry Report Suggests

Monday September 25, 2023 3:16 am PDT by
Apple could be preparing to release a seventh-generation iPad mini before the end of the year, based on a new report by DigiTimes. In an article discussing stagnating global tablet demand in the second half of 2023, the Taiwan-based outlet forecasts an uptick in Apple's share of the market owing to orders for a "small-size" iPad in the fourth quarter. From the report (see bold): In the...