Apple Developing 'New Technology' for Delivering Video Content

In an article on some of the challenges facing Tim Cook as he steps into his new role as CEO at Apple, The Wall Street Journal briefly notes that Apple is in the process of developing "new technology to deliver video to televisions". The article does not elaborate on what that technology might be, but revives rumors that Apple is seeking to launch a subscription package for television content.

An immediate challenge for Mr. Cook will be to advance Apple's plans in what is expected to be a key market for growth: digital video. Apple is working on new technology to deliver video to televisions, and has been discussing whether to try to launch a subscription TV service, according to people familiar with the matter. Unlike the iPod and music, where Apple has a commanding position, the battle to rule online video remains wide open and the company faces fierce competition.

Apple has of course been pushing its AirPlay technology for streaming video from iOS devices to its Apple TV set-top box, but the report's context suggests that the technology being referred to is separate from that effort.

apple tv glee
Apple has been rumored to be interested in launching an Apple-branded television set, although many of the rumors appear to fall into the category of speculation and wishful thinking. Apple has been very careful about entering the television market, limiting itself primarily to select content offered the iTunes Store and hardware such as the Apple TV for streaming within the Apple ecosystem. The company has expressed concern over the difficult go-to-market strategy for any television offerings, citing the competitive, low-margin market for television sets and the balkanized content arrangements among media and cable companies.

Rumors of a potential "best of television" subscription package surfaced in late 2009, with Disney and CBS said to have been interested in signing on to the service. By the time the iPad launched in early 2010, those plans had apparently been put on hold due to a lack of interest from media companies.

Tag: wsj.com

Top Rated Comments

Icaras Avatar
132 months ago
When i can use AirPlay to stream content from my Mac as well as my iOS stuff i'll be more interested.

Late to the party, eh?
Score: 7 Votes (Like | Disagree)
likemyorbs Avatar
132 months ago
When i can use AirPlay to stream content from my Mac as well as my iOS stuff i'll be more interested.
You can...
I do it daily. I wouldn't have even bought an apple tv if i couldn't do that.
Score: 7 Votes (Like | Disagree)
likemyorbs Avatar
132 months ago
Late to the party, eh?
I guess after reading our replies he'll be more interested.
Score: 4 Votes (Like | Disagree)
MacNewsFix Avatar
132 months ago
That's a big assumption: That iPad will continue to dominate.

Perhaps smarter consumers will start buying tablets that cost less, deliver all web content to their users, and come with a Blu-Ray drive. Survival of the smartest vs. survival of the prettiest.

:apple:
You forgot something, so I provided a suggested edit. Cheers.

:apple:



How is that possible when Flash sucks on Android?
Perhaps he's referring to the runaway success of the HP TouchPad.
Score: 3 Votes (Like | Disagree)
*LTD* Avatar
132 months ago
No Apple Television. No need.

Interesting. Because "wants" tend to drive the industry as much as "needs." And Apple really understands wants.

There was no need for an iPhone, either. Certainly no need for an iPad, right?

Now look where we are.

https://www.macrumors.com/2010/07/20/isuppli-boosts-ipad-sales-estimates-through-2012-to-nearly-100-million/

http://goodereader.com/blog/tablet-slates/acer-reports-first-ever-quarterly-loss-blames-ipad/

https://www.macrumors.com/2011/08/18/hp-to-spin-off-pc-business-as-sales-stagnate/

https://www.macrumors.com/2011/08/18/apple-tops-worldwide-mobile-pc-shipments-in-q2-2011-with-ipad-included/

If Apple plans to enter the TV/Video biz, count on a more than even chance of them redefining the entire market. It's what Apple does with their major projects.
Score: 3 Votes (Like | Disagree)
xbjllb Avatar
132 months ago
There you go again...

Apple, the company that pretends Blu-ray doesn't exist, developing "new technology" for delivering video content?

Let me guess. Black and white, broadcast through the air, and you watch it on these new-fangled things called cathode ray tubes...

...attached to wristwatch bands. And sued by Dick Tracy.

:apple:
Score: 3 Votes (Like | Disagree)

Top Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
affinity designer contour tool

Serif Updates Affinity Photo, Designer, and Publisher With New Tools and Functions

Thursday February 4, 2021 1:58 am PST by
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip. "After another year which saw record numbers of people switching to Affinity, it's exciting to...
maxresdefault

Craig Federighi and Greg Joswiak Discuss iPadOS 15, macOS Monterey, Privacy, Shortcuts on Mac, and More

Saturday June 12, 2021 6:12 am PDT by
As is tradition, Apple executives Craig Federighi and Greg Joswiak joined Daring Fireball's John Gruber in an episode of The Talk Show to discuss several announcements that Apple made over this weeks WWDC, including iPadOS 15, macOS Monterey, and a large focus around privacy. Federighi kicks off the conversation discussing the common architecture, now thanks to Apple silicon, across all of...
M1X MBP Feature

Leaker: Upcoming MacBook Pro to See Price Hike Over Current Model, Equal Performance Across 14 and 16-Inch Sizes

Tuesday August 24, 2021 5:28 am PDT by
The upcoming 14-inch MacBook Pro is set to be more expensive than the current 13-inch MacBook Pro and both the 14 and 16-inch models will offer the same performance, according to the leaker known as "Dylandkt." The leaker shared the information on Twitter, explaining that both of the upcoming MacBook Pro models, expected to come in 14 and 16-inch sizes, will feature the same performance due...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
YouTube Picture in Picture Feature

YouTube Premium Subscribers Can Now Use iOS Picture-in-Picture: Here's How

Wednesday August 25, 2021 3:55 am PDT by
Google has rolled out picture-in-picture support as an "experimental" feature for YouTube premium subscribers, allowing them to watch video in a small window when the app is closed. If you're a premium YouTube subscriber looking to try out picture-in-picture, follow these steps: Launch a web browser and sign into your YouTube account at YouTube.com. Navigate to www.youtube.com/new. Scroll...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
twitterqrcode

Twitter Introduces QR Codes for Sharing and Following Accounts

Wednesday November 16, 2016 4:13 pm PST by
Twitter today introduced Snapchat-style QR codes, which are designed to make it easier to find and follow friends on the social network. Each Twitter QR code is unique to an individual Twitter user, so when scanned, it'll bring up the person's account. To access your Twitter QR code, you'll need the official Twitter app for iOS. In the app, go to your profile, tap on the gear icon, and select...
macOS Monterey on MBP Feature

Apple Seeds Sixth Beta of macOS Monterey to Developers

Monday August 30, 2021 1:11 pm PDT by
Apple today seeded the sixth developer beta of macOS Monterey, the newest version of the macOS operating system. The sixth beta comes three weeks after Apple released the fifth macOS Monterey beta. Registered developers can download the beta through the Apple Developer Center and once the appropriate profile is installed, betas will be available through the Software Update mechanism in...