MLB At Bat Goes Live for 2012 With Improved Pricing Scheme

by

Baseball season is almost upon us and with that comes the latest edition of Major League Baseball's At Bat app, which went live this morning. The app provides baseball fans with access to live game radio and television broadcasts, MLB GameDay play-by-play service, and more.

Of course, all this isn't free. There are several service options depending mostly on if users wish to have streaming television broadcasts or are content with radio. The app itself, a universal app designed for both the iPhone and iPad, is a free download. On its own, it offers free league-wide scoreboards and limited access to news content from Major League Baseball.

mlbatbat1
There are two main service levels, with the high-end MLB.tv Premium offering everything: live home-and-away television broadcasts for "out-of-market" games (that is, users can't watch their local team's television coverage); live game home-and-away radio broadcasts; GameDay play-by-play coverage; in-game highlights; box scores; and many, many statistics.

MLB.tv Premium can be purchased for $124.99/season or $24.99/month from the MLB.tv website. The MLB.tv login can then be used to completely unlock the iOS app, and it also allows games to be watched from the Mac or Apple TV.

New for this year is an additional MLB.tv Premium purchase option: a $24.99/month in-app subscription that gives all the same access as buying through the MLB website, but with the convenience of charging the service to an iTunes account. Across the whole length of the season, the $24.99/month charge will be more expensive than the full season charge of $124.99, but it is nice to have the option.

mlbatbat2
Also available is an in-app purchase for $14.99/season or $2.99/month that offers the same radio broadcasts and GameDay features as the full MLB.tv Premium package, but without the television broadcasts. Subscribers to this package do get one free featured television broadcast per day, as well as "live look-ins" to games when significant events happen.

Last year, MLB.tv Premium users were required to pay the $124.99/season fee, as well as buying separate iPhone and iPad apps for $14.99 each. This year, subscribers with iOS devices will save $30 by having the apps unlock automatically with a login. Additionally, MLB.tv Premium users will get access to out-of-market game broadcasts on the Apple TV. MLB tells MacRumors that the Apple TV is receiving an updated interface for 2012 as well.

mlbatbat3
Finally, MLB told us about a new "At The Ballpark" app coming on Opening Day 2012. The app will expand on the features offered in the At Bat app last year and will offer maps to concession stands, emergency exits and more at ballparks, as well as a geolocated check-in service. Individual clubs can offer seat upgrades, special offers and food discounts to app users. Some clubs even offer mobile food ordering from the app, and can deliver food right to your seat.

MLB At Bat is a free universal download from the App Store for iPhone and iPad. [Direct Link]

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Production Will Reportedly Begin Ramping Up in October

Tuesday July 23, 2024 2:00 pm PDT by
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
Read Full Article • 68 comments
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Read Full Article • 160 comments
Generic iPhone 17 Feature With Full Width Dynamic Island

Kuo: Ultra-Thin iPhone 17 to Feature A19 Chip, Single Rear Camera, Semi-Titanium Frame, and More

Wednesday July 24, 2024 9:06 am PDT by
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
Read Full Article • 161 comments
maxresdefault

These 5 Features Will Make the iPhone 17 the Biggest Update in Years

Monday July 22, 2024 4:02 pm PDT by
The upcoming iPhone 16 models that we're expecting to see in September are going to be quite similar to the iPhone 15 models, but rumors suggest that Apple is making big changes in 2025. We've been hearing hints of an all-new device in the iPhone lineup, and it may be the most expensive iPhone Apple has offered to date. Subscribe to the MacRumors YouTube channel for more videos. New 'Slim'...
Read Full Article • 171 comments
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Less Than Two Months Away: Everything We Know

Thursday July 25, 2024 5:43 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Read Full Article • 130 comments
iOS 18 on iPhone Feature

Everything New in iOS 18 Beta 4

Tuesday July 23, 2024 1:08 pm PDT by
Apple released the fourth beta of iOS 18 today, introducing small changes to a number of features throughout the operating system. There are no big additions in this beta, but Apple is continuing to refine existing settings and design choices. Apple plans to continue updating iOS 18 over the next few months, with the update set to be released this fall. We've rounded up all of the changes...
Read Full Article • 53 comments
iPhone SE 4 Thumb 1

iPhone SE 4 Rumored to Launch Early Next Year With OLED Display, 48MP Camera, and More

Monday July 22, 2024 7:22 am PDT by
The fourth-generation iPhone SE will offer a series of major upgrades over the current model, the leaker known as "Ice Universe" claims. The information was listed in a post on Weibo, which also detailed the specifications of the iPhone 17 lineup. As previously rumored, the fourth-generation iPhone SE is expected to feature Face ID and USB-C, marking a major upgrade from current and previous ...
Read Full Article • 120 comments
iPhone 17 Plus Feature Purple

iPhone 17 Rumored to Feature Mechanical Aperture

Tuesday July 23, 2024 9:32 am PDT by
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...
Read Full Article • 60 comments

Top Rated Comments

spiderman0616 Avatar
spiderman0616
162 months ago
MLB is yet another streaming content provider that doesn't "get it". They're better than the NFL about this stuff, but as a cord cutter, I look at this service as a waste of money. If I pay for MLB.TV, I want to watch the games live whether they're in my market area or not. If they would get rid of the game delays for local games, I would be all over this service.

These big companies these days just don't understand where things are moving. In ten years time, I honestly think we'll be streaming everything we watch and paying for only the content we want rather than 500 channels of stuff we don't care about.
Score: 17 Votes (Like | Disagree)
Mac21ND Avatar
Mac21ND
162 months ago
I'd buy it in a heartbeat if not for the blackout rules. I live four hours from my "home" team and am blacked out.
Score: 11 Votes (Like | Disagree)
bennettave Avatar
bennettave
162 months ago
how long before there is a way to watch home team baseball for people who have dropped cable tv??
Score: 11 Votes (Like | Disagree)
damir00 Avatar
damir00
162 months ago
Good stuff!

But curious that the image they're showing is from a video game instead of actual baseball footage.

If they (and the other leagues! looking at you, NHL!) could do something about the blackout restrictions, it would be even better.

----------


These big companies these days just don't understand where things are moving.
They certainly do understand. MLB in particular has been at the forefront of moving to IP based distribution.

But legacy contracts/commitments don't allow them to move as quickly as we'd like them to move.
Score: 10 Votes (Like | Disagree)
JBaker122586 Avatar
JBaker122586
162 months ago
MLB is yet another streaming content provider that doesn't "get it". They're better than the NFL about this stuff, but as a cord cutter, I look at this service as a waste of money. If I pay for MLB.TV, I want to watch the games live whether they're in my market area or not. If they would get rid of the game delays for local games, I would be all over this service.

These big companies these days just don't understand where things are moving. In ten years time, I honestly think we'll be streaming everything we watch and paying for only the content we want rather than 500 channels of stuff we don't care about.
It's you that doesn't "get it."

MLB is at the FOREFRONT of live video streaming. They've been doing it for a decade now. In fact, a large portion of live streaming broadcasts that you watch from anywhere are using servers on loan from MLB.

In-market games are unavailable due to contracts with local broadcasters. If your local Fox affiliate has a contract with the Diamondbacks to show their games, they're not going to want the MLB allowing potential viewers to watch games on computers or iPad or Apple TVs. Then you're not seeing any of the advertising, which is what makes it profitable for the local affiliate to carry the games.

If you really want to stream local market games to your phone, just get a Slingbox. It can be had for about the cost of two seasons of MLB.tv or less. That way you watch your local market games, get your local ads, and your local affiliate receives the ratings.

As a Yankees fan living in Texas, MLB.tv is a godsend. And when the Yanks play the Rangers, I'll just watch it on my Slingbox.

And this new model is further proof that MLB gets it. I have been annoyed the last two years that as a subscriber to MLB.tv I've still had to pay just to have the app (last year $30 to get it for both my devices). Glad they found a smooth way to rectify that.
Score: 9 Votes (Like | Disagree)
december Avatar
december
162 months ago
MLB foolishly gave Rogers the ability to claim all of Canada as their home territory, so there is no reason for Canadians living in Canada but outside of Toronto to buy the MLB service to watch the Jays.

Blackouts are the deaths throes of a dying business model.
Score: 8 Votes (Like | Disagree)
Read All Comments